Liz was on Sunrise this morning, which I find odd for two reasons:
1.It spoils any interest factor in Liz’s return for people to tune in, which I can’t imagine Spotlight producers would be to happy with.
2. It is so far away from airing (7 days), surely it defeats the purpose of cross-promoting it? No one will remember.
I don’t think Spotlight asked for the cross-promotion and if they did, it would be silly if they did it on the Monday. The promo is repeated all week, the interview is once off. It doesn’t make sense to do it so far out. I think this was all Sunrise’s doing. In fact they will probably do the exact same segment on Weekend Sunrise.
I disagree. Having Liz on Spotlight is primarily a stunt (and good on them). Having her pop up on Sunrise takes away from any interest in seeing her on Sunday night. So, now the ‘tune-in’ factor is more on the story than on Liz… which I don’t think they were going for.
Im not sure Sunrise would get a say in the availability of a Spotlight reporter coming on to promote a story. Liz was on TMS as well. This is fairly typical cross-promotion.
Yes, it’s a little earlier than what we’d usually expect. But perhaps they thought this story and the fact Liz is on 7 for the first time warranted going early.
Liz Hayes was sighted in Seven’s Eveleigh building this week putting some spit and polish on her almost exclusive (she was pipped by a print publication) interview with Jock Zonfrillo’s widow Lauren Fried.
While the Spotlight team and Seven’s promo department are eagerly anticipating a bumper ratings event, one who can barely contain their excitement, or so we hear, is Sunrise host Natalie Barr.
According to our spies on the ground, Barr has been telling other female talent they should not feel threatened by veteran Hayes’ power and should get behind her appointment to back in the network’s news and current affairs division.
Hayes’ arrival came as a surprise to (Ashlee) Mullany who we hear took executive producer Gemma Williams aside to ask why she wasn’t informed of Hayes’s recruitment prior to a press release being distributed.
We put the question to Seven about Mullany’s Spotlight dream and was told she has investigations in the works for the show having wound up her gig as Seven’s Europe & Middle East correspondent in February.
What was the point of the story? Why bring his name and the awful tragedy up again years later if you weren’t going to use it bring awareness to the issue of suicide?
This could have been a powerful story, presented by a well known and respected journalist but it just wasn’t.
It just comes across as a tease to the people. For his wife to actually say “I’m not going to tell you how he died” just seems like a child saying na na na na na I know something you don’t know.
I know and appreciate it’s really not anyone else’s business. I get that. I really do. Then don’t go TV talking about it?
Of course I’m assuming it was suicide, I probably shouldn’t assume, but let’s be honest, we’re all thinking it.
If you weren’t going to use this platform as an opportunity to bring awareness I just don’t understand the point of it.
That’s fair — raising awareness can absolutely be powerful, and maybe that opportunity felt missed here. But at the same time, not everyone grieving in public wants to become an advocate, and that’s okay too.
If it was suicide, it’s an incredibly complex and sensitive topic to explore on national TV. There’s also a difference between sharing your experience and feeling pressured to explain or educate.
Maybe it wasn’t about delivering a message — maybe it was just her way of speaking on her own terms, even if that left people wanting more.