Tonight’s bulletin was scheduled to air at 7pm AEDT in Sydney, Melbourne and Adelaide, but started more than four minutes early with Bathurst 1000 post-race wrap airing on 7mate (whose own feed began at 6.30pm AEDT).
The whole decision to move the news to 7pm was stupid. News should never be moved. It should be on the main channel at 6pm for consistency every night. We have multi channels for this very purpose.
If people want to watch the Bathurst 1000 they can do so on 7Mate. News is more important and it should never ever be moved plus people are capable of changing a channel.
I’m not inclined to dive into this conversation again but clearly the networks have demonstrated that an important sports event can be very beneficial leading into their primetime schedule and viewers don’t mind watching a bulletin even if it was delayed by a few minutes as demonstrated by the ratings. I don’t know what’s so hard to understand about it.
So they should run the news at 6.00 on the multichannel and then replay it again on the same channel?
I get the one of the original premises for multi-channels was to allow certain fixtures like news continue in their regular timeslots while sports ran over time but as described a few posts above there can be commercial incentive to keep the news on the main channel with a delay. I don’t really see why it’s such a big deal. If people are really so fixated to see news at 6.00 there are other options and Seven will have weighed up that (some) viewers may follow those options but still decided to do what it did. It’s a commercial decision, as simple as that.
That’s fine but I’d do the opposite. A lot of people like me tuned to Nine when they usually watch Seven and some may not tune back to Seven. For that reason alone I would not move it.
Aren’t you the one who chucks a wobbly every time news bulletins are bumped due to major programming? IIRC we last went through this when the Olympics were on.
News should not be moved for anything in the age of multiple channels that’s what they are there for. There should not be a concept of a primary and secondary channels, it’s channel Seven or channel Nine and treated as such regardless of the channel it is on.
Look, Seven News is no longer just the flagship bulletins on TV anymore - they’re online and can be accessible 24/7. It’s not like the entire division is shutting down for Bathurst, 7News is still accessible. Having sport events go into your prime time lineup is a good idea for viewers
Was going to go back and just cut and paste my comments from when you raised this last summer but all I’ll say is last time I checked, Seven was a commercial enterprise and this move actually maximises their news audience for the night rather than the opposite.