At 4:30pm ACDT Adelaide went to NZ Border Patrol
Looks like the sort of opening we used to get from Nine Queensland before the state election. Seven Melbourne trying to emulate that success?
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This has been the leading news story today in Melbourne across a number of platforms and something a lot of people are talking about. It’s not as if Seven have pulled it out of thin air.
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What an odd promo
It feels like he’s rambling on and it’s going nowhere at all. Then the music changes to something out of place and he finishes with a line that feels at odds with the test of the sell, then another disconnected line pops up with the tagline.
Disjointed mess. And feels cold, stark, lacks warmth, polish, energy.
Very strange marketing
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While that promo was seen once at 11pm, this was the main promo across Seven last night, seen in some form probably 10 times.
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Did they accidentally overlay the 7 News graphics instead of Better Homes & Gardens?
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I have no problem with cold promotions. Don’t believe news should elicit warm fuzzies (the local anchor stopping off for their morning coffee promos are lame) but yeah, this one goes nowhere. Starts slow, finishes slow. Odd.
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It’s essential that Marketing needs to elicit some feelings though. Be it surprise, shock, anger, relief , happiness, warmth, understanding, compassion, relatability, enthusiasm…
This promo elicits nothing. I don’t feel anything. I don’t get excited. I don’t get intrigued. I don’t feel compelled. I don’t feel warm towards talent. Nothing.
It elicits zero emotional response. That’s the most important think advertising should do.
Nor does it tell me anything. It’s a reporter describing to me how he did his job ( I know how journalists work, we all do - so it didn’t provide me with any information I didn’t know)
It didn’t even give me a reason to watch. Actually it didn’t even give me a time slot and reinforce that “every night at 6”
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Agreed.
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That what I’ve come to expect from Seven News recently. Presumably a deliberate targeting with soft consumer stories that also happen to be easily packaged around the network for cost savings. A lot more segments are now nationally packaged on Seven now, many with little current content so that actual reporters going out each day into the field have reduced noticeably.
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There’s also an Amelia Brace promo airing with a focus on cost of living. Similar to the Mark Riley promo and just as bizarre. It came across as quite awkward and seemed to end prematurely without saying much.
Lol that is actually spot on.
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This new guy must get his jollies off with THE SEVEN and UNSTOPPABLE. Thinking TV is like a newspaper frontpage and giant font. What a clown.
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A Seven News spokesperson told TV Tonight,“During the holiday, non-ratings period some segments will take a breather as we take a look at how they could come back next year. ….We’re really proud of how we’re trialing new things and will continue to do so in 2025.”
A satire segment with Mark Humphries was also introduced in July as the 6:57 News on Friday bulletins.
Humphries has been absent for the past two Fridays due to touring commitments but Seven has confirmed he continues in 2025. He returns on December 20.
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What a shame.
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Err they either come back, or they don’t
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