If you think about how to schedule 90 minutes at 9:45pm and which order of programs will give more viewers across the timeslot for the network.
If The Latest starts at 9:45 it will probably get similar flow on numbers that World’s Most Shocking gets at that time. However, those viewers are watching the network for just 30 minutes if that - given that a news bulletin doesn’t really require you to watch the whole program. Then, how many are going to stay on after a news bulletin to watch World’s Most Shocking?
But if The Latest is scheduled second, not only has the audience been coaxed to watch an hour of cheap content, there might be some incentive to stay on to see some news as well.
In the age of 25 channels and a billion streaming options I can’t imagine anyone sitting through 60 minutes of a show they don’t really want to watch to wait for what comes after it
Considering 7s brand is so heavily based on news - It’s much better to put your original news show that defines your brand rather than a cheap nothing YouTube like show that can land anywhere.
I guess they have some strategy behind it. It seems short sighted to me
Sunday 25 October Sydney, Melbourne, Brisbane, Adelaide
07:00 PM Billion Pound Cruises: All At Sea
08:10 PM Movie: A Star Is Born (2018) PREMIERE
11:10 PM The Rookie Rpt
12:10 AM The Rookie Rpt
Perth
06:30 PM Telethon 2020
08:30 PM Movie: A Star Is Born (2018) PREMIERE
11:30 PM The Rookie Rpt
12:30 AM The Rookie Rpt
Monday 26 October
07:30 PM SAS Australia S01 E03
Sydney, Melbourne, Brisbane, Adelaide
08:30 PM The Rookie S02 E03
09:30 PM The Rookie S02 E04
10:30 PM The Latest: Seven News
11:00 PM Chicago Fire S08 E06
Perth
08:30 PM Flashpoint
09:00 PM The Rookie S02 E03
10:00 PM The Rookie S02 E04
11:00 PM The Latest: Seven News
11:30 PM Chicago Fire S08 E06
Tuesday 27 October
07:30 PM SAS Australia S01 E04
08:30 PM Movie: The Meg (2018) PREMIERE
11:00 PM The Latest: Seven News
11:30 PM Blindspot S05 E03
Wednesday 28 October
07:30 PM Highway Patrol Rpt
08:00 PM Highway Patrol Rpt
08:30 PM Movie: Justice League
11:00 PM The Latest: Seven News
11:30 PM Blindspot S05 E04
Thursday 29 October
07:00 PM Home And Away
07:30 PM Home And Away
08:00 PM Home And Away
08:30 PM Britain’s Got Talent S14 E09 Audition Recap Show
10:00 PM The Amazing Race Series 32 Premiere
11:00 PM The Latest: Seven News
11:30 PM Hooked On The Look Rpt
Friday 30 October
07:00 PM Better Homes And Gardens
08:30 PM Movie: Game Night (2018) PREMIERE
10:40 PM TBA
11:15 PM TBA
11:45 PM Surveillance Oz Rpt
Saturday 31 October Sydney, Melbourne, Adelaide, Perth
07:00 PM Border Patrol S11 E06
07:30 PM Movie: Miss Peregrine’s Home For Peculiar Children (2016)
10:00 PM TBA
11:00 PM TBA
Brisbane
07:00 PM 7NEWS Special: Queensland 2020
SPECIAL EVENT LIVE from Parliament House. Coverage of 2020 Queensland Election night. Featuring a countdown of the 20 biggest events in Queensland history.
11:00 PM TBA
TBA continues to be popular with Seven programmers, so pretty sure it will get renewed. Have to wait for the Seven Up Fronts later in the week to find out.
So? Just pick an old movie and run with it.
Surely having for example “Movie: Sister Act 2 (Rpt)” in the weekly guides would get more viewers than “TBA”
@TV.Cynic Is there any reason why Seven never schedule The Latest on time on Thursday nights (due to The Front Bar running overtime)?
For example, tonight The Latest was scheduled to start at 10pm however it really didn’t start until 10:25pm.
Is this done on purpose, if so what’s the reasoning behind it?
Surely they’d figure out after six months that The Front Bar always runs 15-20 mins late and they’d schedule The Latest appropriately instead of scheduling it earlier than it ends up airing.
