Seven is doubling down on Britain’s Got Talent, with auditions shown on Sunday and Thursday nights.
A rare mid morning live AFL telecast.
2 Likes
Obviously due to West Coast playing in that early Sunday timeslot. I would assume Weekend Sunrise runs 30 minutes earlier rather than cutting it off early?
If a new start time was made, it would have been listed. But it’s not so it’ll be cut off early.
1 Like
Not necessarily, can’t assume that.
1 Like
Not a great lead in for the new season of House of Wellness
Who cares, it’s basically an infomercial for Chemist Warehouse.
1 Like
How so?
Yes CW advertises in some of the breaks, and produce a “wellness” magazine, but CW isn’t mentioned in the show nor products promoted.
House Of Wellness at night again. Personally I dont think its a great programming move. Surely 7 has something better than this to offer
They own the House of Wellness branding, the magazine, radio shows etc.
It’s a Chemist Warehouse play to open up another revenue stream away from their core business - which flows back into their core business. I wouldn’t say it’s an informercial because as you say it’s not mentioned in the shows but it’s effectively a CW branding play disguised as infotainment (the radio shows are the same) where you reach a targeted viewer (a viewer watching a wellness show is likely to be be more effectively reached by CW there than in another genre of programming) - much like the old Myer magazine or inflight magazines for airlines etc.
There’s nothing wrong with it per se but it’s bizarre it’s now anchoring a primetime slot.
I’d love to know the funding model for the show/s.
4 Likes
It’s a Chemist Warehouse brand, just now with a studio audience. To pretend it’s not a one-hour ad.
All lifestyle shows have cross promotion within them anyway. From what paint they use, to which company installs their windows, to what certain foods your pet dog or cat likes to eat…
I agree though that the 9.30pm slot is an odd timeslot. But then again, it failed to make an impression last year after Better Homes on Fridays at 8.30pm.
2 Likes
I get the branding link, but it’s not an infomercial.
It is paid programming. Chemist Warehouse pays for production and buys the timeslot to advertise in.
3 Likes
8pm Saturday would probably be more appropriate than 9:30pm on a weeknight.
1 Like
According to online guides released this morning, Weekend Sunrise is starting at 7am in Perth as usual, so the last 30 minutes will be cut off for live AFL.
Australian war documentary Bravery & Betrayal is coming soon to Seven, according to a promo shown tonight during Australian Idol. It is currently available in DVD and on streaming.
I think it will air in the lead up to Anzac Day.
I’m fairly certain the Brisbane Lions v Collingwood game will be on the main channel in Brisbane.
It would have been the case if not for daylight saving in operation for a couple more days. The match starts at 6.30pm QLD time.
1 Like
Catch Phrase is back on at 1:14pm
1 Like
Winning Arvo was back on around 1:10pm, some old lady from Victoria won $500
Then 1:52pm, some younger guy on Media Spy was rude about it.
6 Likes