Cricket lovers flocked to the Seven Network to enjoy day two of the First Test live and free, with yesterday’s see-sawing contest between Australia and India reaching 3.85 million people and peaking at 1.23 million.
As Aussie captain Tim Paine led a rearguard action in the third session with a fighting half-century, Seven recorded an average audience of 906,000 viewers nationally for the third session and 621,000 in the capital cities.
The second session had 763,000 national viewers and 514,000 capital-city viewers. Both sessions ranked #1 in 25 to 54s and 16 to 39s. The third session was #1 in total people.
A total average national audience of 634,000 tuned in to the Home of Cricket on an action-packed day when a remarkable 15 wickets fell at Adelaide Oval, while the capital city audience was 428,000.
Mega Saturday of Cricket on Channel 7 and 7mate
BBL from 11.00am AEDT followed by First Test
On a dream day for sport fans, Seven will broadcast nearly 12 straight hours of cricket today, starting with a blockbuster BBL clash between Hobart Hurricanes and Melbourne Renegades at 11.00am AEDT. Then at 2.00pm, the First Test between Australia and India enters day three at Adelaide Oval, with India resuming its second innings on 1/9 with a 62-run lead.
Source: OzTAM (Metro) and RegionalTAM (Comb. Agg Markets). Network National Reach estimate based on a minimum of 1 minute of Seven’s Cricket Test viewed. Peak minute audience: Metro + Regional. Dominated timeslot in metro markets. Comparison to 2018/19 Aus v India 2nd Test Day 2 average national audience on Seven Network. Data: Overnight (Prelim 2020).
In regards to BBL cricket though, the article quotes “CA are pleased with BBL ratings”, so were they expecting even lower than 300-400k metro? Because it’s still miles and miles off 10’s 1m+ metro days!
For a start, fans who bought tickets for the game supposed to be at 11am may not be able to attend at 7pm if they have other commitments in the evening.
Seven Melbourne cut out of the Cricket post-match mid-sentence at 7.26pm to a network promo, The Polar Express movie then started. One minute later, it’s back to the cricket post match show. Amateur hour stuff.
