Seven AFL coverage (pre-2001)

Most or all of them are mainly Fox-produced.

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“Most” so the statement is incorrect?

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C7 aired matches all produced by 7

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I remember in 2000, a Sydney Swans home game against Geelong at the SCG was delayed on TV in Sydney until at least 9:30pm or 10:30pm, while in 2011 a Friday night game between the Swans and Carlton was delayed on Seven in Sydney until 11:30pm, though 7two or 7mate (can’t remember which station) aired it live in that market; it was on the same day/evening as the Royal Wedding between Kate and William.

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Believe it may have had something to do with trying to protect the MCG who had 2 other finals on that weekend (and thus fulfilling contractual obligations)

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In 2011, Melbourne hosted all four first week finals; one of them (an elimination final between St Kilda and Sydney) was played at Docklands Stadium as the AFL believed that would be the lower-drawing final.

No AFL finals have been played at Docklands since.

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Courtesy: Lachlan Patterson AFL

At the end where it says “Seven’s Grand Final”, I think it could be interpreted in two ways:

  • their actual Grand Final coverage, or
  • their “Grand Final” in the sense that it was their final AFL match before Channels Nine and Ten gained the FTA broadcasting rights; Seven, of course, would regain the FTA rights with Ten for the 2007-11 period before again becoming the sole FTA broadcaster from 2012 onwards.

I also think the era of networks sharing FTA broadcasting rights for certain sports (another such example being when Seven and SBS co-televised the 2008 Beijing Olympics) is well and truly over, given multichannels didn’t exist prior to the teens decade.

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If it’s a quality product and all the networks want it, and all are prepared to pay top dollar for it, then it’s in the sport’s best interest to split the FTA rights. Take the NFL for example, where all four major FTA networks have a slice of the action every week. So yeah, nothing to do with multi channels.

There’s every chance the same will happen here (again).

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I can recall a time in 2001 when the Collingwood vs Richmond and Sydney vs Essendon AFL matches were played concurrently on a Friday night, and Seven would’ve covered both. This meant the Pies and Bombers had only four full days to prepare for their Anzac Day clash which was the following Wednesday (April 25).

Obviously, the Swans vs Essendon match (which Essendon won by 47 points against a Swans side that was sitting on top of the ladder at the time) would’ve been live, or at least on a half-hour delay, in Sydney. Not sure about other markets though.

I’ve posted some of these broadcast guides in another thread (apologies for reposts), but there’s a few new ones in this post including some 2001 rounds.

A few things of interest to me:

  1. The two found Saturday night matches in 2001 involving Sydney being broadcast into Sydney on Sunday morning at 11am. I thought this must’ve been incorrect but the Round 12 match coincides with the Waratahs v British & Irish Lions match which maybe 7 telecast instead? And the Round 18 match is the same night as the third Ashes test of which 7 were showing sessions 2 and 3.

  2. That 2001 Round 12 Richmond v Sydney clash being the only match on that Saturday night shown at 11:45pm in Adelaide, 11am on Sunday morning in Sydney, live in Darwin and not shown elsewhere. Like why Adelaide and why at 11:45pm? And why nothing in Melbourne or Perth?

  3. Darwin getting a great deal; looks like a live Saturday afternoon, Saturday night and Sunday afternoon match and a near live Friday night fixture at least each weekend in 2001.

  4. In 2000 in the northern states, unless the Lions/ Swans were playing in a night final, you could forget about watching it at a reasonable hour. Adelaide getting it all live too.

  5. Round 14 2000, North v Bris Friday night into Brisbane at 10:45pm from Colonial. Round 8 1998, Ess v Bris Friday night into Brisbane at 10:45pm from the MCG.

  6. Round 14 2000, Melbourne getting a 4:30 replay of the Public holiday match. News at half time?

  7. Round 4 1999 Sat Night, Bris v Ade into Brisbane at 9:30pm but Syd v North live at 7:30pm into Sydney. Maybe a sellout in Sydney?

  8. Round 8 1998 Sunday Brisbane no games, Sydney 1.5 matches live, neither involving Sydney, Melbourne a live double header.

It just seems so weird to me without much rhyme nor reason to it. Things certainly got a lot more structured from 2002 and the Northern states in particular got a much better deal. But still I find the old stuff fascinating and love nerding out trying to find stuff on it.

1998

1999

2000

2001


Formatting is a bit weird with double ups.

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Perth had delayed FNF until 2013

Man the AFL used to have such awful scheduling back in the day. Melbourne didn’t get too many games, Brisbane games (even featuring the lions) would air just before 11pm, yet day games were all live except for melbourne in some cases as they would get highlight packages instead

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You see this rounds schedule?