Great effort @Rob_Melb_AU for the mock up.
Thanks @Bergoine for the tip.
Sad that between West Coast Radio, the Cameron’s and Blyton that none were interested.
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As I was jokingly suggesting with my unfortunately accurate post - that it wouldn’t be a matter of interest, just why sell a station to a capable broadcaster if you can offload it to a use that’s as good as going down to a two station market.
Still - there’s probably not all that much interest in trying to launch a new AM only radio product, without a wider network to fall back on it’d have been hard to be viable.
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From Radioinfo:
With the ABC backing out of their 67 year radio broadcast partnership with the Olympics late last year, Crocmedia CEO Craig Hutchison has declared an interest in the rights.
Read more here.
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Confirmed.
Crocmedia secures metro commercial AM radio rights to Tokyo Olympic Games
Australian sports fans won’t be lost to the Olympic Games on the radio, with Crocmedia reaching an agreement with Seven West Media to broadcast the Tokyo Olympics this July.
Ahead of one of the most highly anticipated Olympic Games ever, Seven West Media and Crocmedia confirmed today that the SEN radio network of metro commercial AM stations would carry the Games later this year.
The group’s 1116 SEN and 1629 SEN SA are among the stations that will carry almost three weeks of action during the Olympic Games Tokyo 2020, supported by a dedicated Olympic channel on 1377 SEN+ and the SEN app.
The commentary of Seven’s key sports broadcasters including Bruce McAvaney (athletics), Basil Zempilas (swimming) and many others will be heard across the radio airwaves.
Seven West Media Chief Revenue Officer and Director Of Olympics Kurt Burnette was thrilled that Crocmedia’s commercial AM radio audiences would have the opportunity to enjoy the Tokyo Olympics.
“The Olympic Games are for everyone and we want the powerful stories and magic moments of the Games and the Athletes to reach and inspire Australians across the country. We’re delighted to have secured this partnership with Crocmedia to bring Tokyo 2020 to commercial AM radio. With just one hour time difference between Tokyo and the east coast of Australia, Tokyo 2020 promises to be an unmatched event for Australian sport lovers to be able to watch and now listen wherever they are.”
Crocmedia chief executive officer Craig Hutchison said securing the opportunity to broadcast the Olympic games had been a coup for its SEN stations.
“It is clear that Australian audiences have long loved the Olympic Games on the radio and it has been such a part of how many Australians follow and cheer along for our national teams,” Hutchison said.
“The SEN family of stations is honoured to get the chance to bring our listeners the coverage of our Australian teams as we hunt for gold in Tokyo.
“With the most time zone friendly Olympic Games in recent memory, and key sports and finals in during the Australian day time and early evening, it promises to be one of the most consumed Olympics ever.
“We thank Seven for the opportunity to be part of its Australian broadcasting experience.”
Further details of SEN’s coverage, to be hosted by Gerard Whateley, will be announced in the coming weeks.
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Although they have’nt got Licences on in Sydney, Brisbane, Hobart and Perth yet.
Sounds a bit like the coverage Triple M did just relaying the 7 commentary, hopefully with a bit more interest being a sports station.
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I think SEN/Crocmedia will do more than just relaying Seven’s commentary. Gerard Whateley, Anthony Hudson and Dwayne Russell could call some Olympic events, either in Tokyo or over the monitor here in Melbourne around their AFL commitments.
Further details of SEN’s coverage, to be hosted by Gerard Whateley, will be announced in the coming weeks.
Seems like SEN will carry Seven’s commentary of events but then accompany that with their own presenters/coverage
Are they doing this because Seven doesn’t want 9Radio to have the rights?
More likely Nine (like the ABC) don’t want them for the price on offer.
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Interesting timing of an announcement given it may not actually happen
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Could’ve been going cheap.
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wouldnt have wanted to pay upfront without some guarantee of money back upon cancellation
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That SEN Bunbury rumour got a run on 6PR’s Rumour File this morning. Where there’s smoke…
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Double posting I know, but: Crocmedia have registered trademarks for 6SW (link) and 6 South West (link)
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That almost implies they are going to run a separate radio station with its own identity otherwise all you would need to do is the change the callsign with ACMA to 6SW and broadcast as 621 SEN.
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Do they need to change the callsign though? 4AA is the callsign for 4MK Mackay.
I would have thought that getting operations in Sydney, Brisbane, Perth and Hobart going would have been more of a priority for Pacific Star.
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True enough they don’t need to change the 6EL call sign. I just don’t get why you would spend money to register 6SW, when the call sign option would be cheaper. I must admit I find it hard to imagine, any competing desire by others to use the name, especially when SCA want everything (except 2Day and FOX) labelled Hit and Triple M .
My suspicion is that the purchase price was $1 and Hutchy took the deal and knows he can’t run it as SEN, due to the market size. I can’t see any economies of scale, unless he somehow reverses gear on SEN 1377, but that would involve admitting he was wrong (unlikely) and taking on the relaunched Magic1278. So I look forward to the Pacific Star Network financials to reveal all…
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