SBS does have a ticker at the start and after the first break of the program, as well as an audible sound during the former.
As for the end-credit advisory, it could be for viewers wondering why someone was talking over the quiet parts of the program or just as a way to let viewers know of the option.
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You won’t hear the audio descriptions unless you’ve enabled them via the audio settings on your TV.
Surely a full screen message with the alert tone and voiceover per the ABC is the more effective way of alerting people that the option is there. I doubt the ticker is effective, particularly if the target viewer is blind or vision impaired.
You wouldn’t put classification advisories at the end of the programs.
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Which is starting to give me the irrits now. It takes too long to scroll through. An advisory card at the start or end would be better.
Official TV opening was is 24 October 1980.
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yes this thread is dead but
Does anyone have any more WorldWatch caps? Preferably the ones like this:
Or any of the 5am English-language bulletins?
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Just noticed a nice 1min full screen animation on SBS Viceland (and I assume all their channels) at 11am 11 Nov for Remembrance Day today 
@TV.Cynic
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Australia’s boldest network SBS launches new brand campaign: ‘We Go There’
As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media. The tagline, “We Go There”, recognises the broadcaster’s history of taking risks, breaking boundaries, and boldly treading where others won’t.
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop. The campaign includes creative executions across television, outdoor and digital reinforce SBS’s role as the network that continually dares to push the envelope, in a landscape where other networks and streamers offer generic and often homogenised content.
Jane Palfreyman, Chief Marketing and Commercial Officer at SBS, said: “At SBS we know who we are and in our 50th year this unique campaign pays tribute to that heritage. We are a national broadcaster who is prepared to truly go there. To challenge, to inform, and to provoke with purpose.
“We also know many Australians affectionately, if not jokingly, think SBS stands for Sex Before Soccer… and we’re okay with that. This campaign acknowledges that legacy, as well as the place of trust that SBS has built in the minds of millions of Australians. Amid the intense competition in the streaming sector, this campaign acknowledges there are still some TV shows that really stand out – and these can only be found on SBS On Demand.”
“While the creative is playful, clever and encourages audiences to reappraise our brand, we’ve also thought carefully about how we show the various creatives in this campaign, in line with our standards and audience expectations.”
Outdoor creative from the ‘We Go There’ campaign will be featured in some of Australia’s most prominent out of home locations.
The campaign is spearheaded with a 60 second film so daring and so SBS, it can’t be played anywhere but SBS.
The campaign is also complemented by a series of billboards that leave everything to the imagination, featuring bold headlines that hint at the inimitable content on SBS On Demand. The media strategy and planning is led by Hearts and Science.
Tara Ford, Chief Creative Officer at Droga5 ANZ, added: “This campaign is more than just provocative—it has all the DNA of SBS. Every scene represents something you’ll see on the platform that you won’t see anywhere else. Even the format—creating an ad that can’t be seen everywhere—brings that idea to life.”
To view the We Go There 60 second film on SBS On Demand, click here. Viewer discretion advised.
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Mediaweek also spoke to SBS Chief Marketing and Commercial Officer Jane Palfreyman about the new campaign.
“We’ve been working on our brand strategy for about 18 months, and partnered with Droga5 on this campaign since then. They demonstrated an obvious insight and excellent understanding of who we’ve been, who we are, and where we’re going,” she said. “When they presented the creative territory, it was honestly love at first sight.”
Palfreyman sees the network’s dual identity, as a public institution and as a dynamic commercial player, as a unique asset for advertisers.
“We’ve always been clear on who we are, regarding our charter and the role we’re here to do, which is to drive conversation, inform, educate, and provoke,” she said.
“We’re fortunate to sit at the intersection of the commercial and the public media space, and we’re proud of that position and the value we offer to audiences.”
EDIT: Palfreyman told Mumbrella that she would not be drawn on the cost of the We Go There campaign development or its media spend.
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Did not realise there was a full frontal version on SBS On Demand until it featured on Gruen tonight. Interesting to hear the advertiser’s thoughts about whether this will work or not.
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