Looking to March, we’re excited to welcome the SCA sales team who will extend our reach into highly populated regional markets giving us a compelling national sales footprint and offering.
There was also this in Paramount’s recent Q1 update, so it lines up.
Do ten do infomercial during primetime ads. Or just the former southern cross 10 channel
When i was in Sydney i didn’t see any. However SCA10 always have them through out the day.
SCA 10 have been running CSAs and Informercials at most times of the day. Some Life Insurance ads have also made the cut in many of these ad breaks. This means less regional ads, less national buyers, and more of those nonsense “Kleva Range” and “Super Sleeper Pro” Informercials and those Life Insurance ads that are being shoved in our faces. The only regional ads you really see most of the time on CTC Wollongong for example (when they do air) are for car dealerships in Albion Park Rail.
From 4:30am-6am weekdays, during a CBS morning program SCA 10 would fill up entire ad breaks with CSAs. Only in one ad break (on CTC Wollongong) during that time did I ever see a localised ad, that being for Ace Gutters in South Nowra. That was it.
Pretty sure just Southern Cross Ten. There isn’t the scale of advertising regionally as there once was, particularly for the number three commercial network.
Historically CTC used to take a dirty feed from Sydney in the early mornings probably for this same reason. I used use my VCR and record it when I lived just outside Canberra as the ads and graphics were different. But CSAs need to be played as well and would prefer to see them instead of some poorly produced local shouty ad for the local hardware store.
With automation it’s probably of no real increase in cost to remain local 24/7.
The ACMA register has been updated and this is close to what has happened. The VIC, SNSW and QLD licneces (BCV, GLV, CTC and TNQ) are now all owned by NETWORK TEN (MELBOURNE) PTY LIMITED, the same company which owns ATV (Ten Melbourne).
I’m a little surprised they didn’t setup a new company like NETWORK TEN (REGIONAL) PTY LTD, but I guess with no prospect of the licences ever being split up again, and potentially even running at a loss, there’s no point and it’s easier to have them lumped in with a metro licence. But even so, why Melbourne and not Sydney, or even have each state grouped in with their respective capital?
That could well be the eventual plan as things settle. I guess we’ll find out.
So the noodle news updates for those regions will be read out from Ten in Melbourne?
Not necessary it’s just a paperwork thing
Aaaaand it could happen.
Perhaps Ten will make it that all the local news read during the noodle updates come from ATV Melbourne. It’s all about cost-cutting. Have Jennifer Keyte and the 10 News First Melbourne team provide the noodle updates to regional viewers. At least they’re still getting local news. If Ten wishes to do the absolute minimum just to fulfill local content quotas, then they’ll probably be shutting down that Hobart studio since that was used by SCA. And the Hobart stations have not been acquired by Network 10. So the updates will most likely come from Melbourne, it’s bound to happen.
Watch this space.
Well I doubt either 10 or ADH will be getting the Hobart studios since SCA’s radio stations are still housed there
SCA are continuing to produce 10 updates for the stations acquired by Paramount under a supply contact.
Exactly. So don’t be surprised if you start seeing 10 News First insert region here noodle updates being read from Melbourne.
Interesting, so many questions (and perhaps not that many answers yet)…
Do we know how long that supply contract will last for? Are SCA also planning to continue producing the 7 Tasmania News for ADH under a similar arrangement? Eg: maintaining some economy of scale in news production?
Doesn’t totally fit with SCAs ‘getting out of television entirely’ but I suppose it makes sense if/while SCA still have the production facility and the staff on the payroll…
Not sure it would make sense if the 7 Tasmania News operation went entirely over to ADH (as the updates provide a path to working on the full Tasmania bulletin among other things) but I suppose SCA still have radio news updates to produce so perhaps would still have the capability to do 10s updates.
I guess since the ADH deal hasn’t closed yet and won’t for a few weeks at least, and SCA are still providing the TAS bulletin it makes sense for 10 / Para to have an agreement for them to continue producing the updates for the other markets they’re required to until that changes.
10 are not equipped to take over these updates yet, they already do more with less as it it is. It will require some investment in resources and probably bringing over some of the existing presenters etc if they were to take it in-house at some point.
Carrie & Tommy 
i98
Surely, from their POV, ADH have just bought a functioning newsroom and studios. Really not sure they are bothered about whether Broken Hill can get 10 Peach or not.
ADH now has a base to start their news channel, with actual staff and a studios bigger than a broom cupboard in Chippendale.
My bet is Hobart becomes Newsmax HQ, and they leave Lonny to the 7 stuff.
How Newsmax expands beyond the markets in which they can broadcast is the question. YouTube stream, sure. The national plan will be interesting to see.
I don’t think ADH will be getting any facilities in Hobart. The current operations are based in the same office as the radio stations and the TV studio is quite small.
Surely SCA would want to downsize radio operations, rather than retain an empty TV studio in Hobart. They haven’t kept much “spare” real estate previously. Save maybe for Port Pirie.
In any case, Tasmania gives ADH a functioning news machine somewhere in Tasmania. Maybe they set up in the old studios in Lonny. They’ll still want a Hobart base for 7Tas, so they’ll need something down there.
My point is that ADH is just after a way to start their news channel ASAP - rather than worrying about JVs or 10 Mildura.