The cumulative audience for ABC News Radio is 500, and the only timeslots with zeros is morning and evening, so the zeros for all the demographics is misleading.
When the total audience basically fits within the statistical margin of error itâs basically zero.
OK. So is 4BUâs result the best for an AM station up against at least two FM music stations in markets the size of Newcastle and less? I see that it is rating consistently across most shifts and starts improving audience at +40 years whereas AMs in other markets start to show up at +55 and even older. What is making them competitive in 40-54?
I think what helps 4BU is that both Sea and Hitz target younger audiences. Unlike other markets where at least one FM targets a bit older. So the over 40s donât have much choice. Hitz does play some older stuff but itâs still predominantly CHR format. Compare this to other markets further north where Sea FM is adult hits and 4TOFM classic hits for example.
Does anybody know if we will be seeing a Central Coast survey anytime soon?
No, 2DU was #1 in Dubbo beating both Star 93.5 & Zoo FM 92.7
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Thereâs nothing listed as to having one. The Central Coast is included in the Sydney surveys anyway, just the Central Coast stations arenât listed publicly.
Having said that though, when I was at the SeaFM TX site doing some work a few weeks back, one of the other engineers said to the SeaFM engineer, itâs lucky these works arenât getting done in October, & he replied with yes, thereâll be no turning the transmitter power down then.
Which reading between the lines hinted to me, SeaFM want the TX at full power for ratings around/during October?
Regarding the 558 kHz signal of 4GY, daytime reception also seems weak in the Noosa shire (especially Peregian & Sunshine Beaches as well as Noosa Heads). The 107.1 FM translator allows excellent stereo coverage instead & gets into Brisbane at weak levels - often better than Zincâs translator at the same site.
Breakfast music programming on 4GY is excellent in terms of diversity. Lots of unflogged tracks in the mix compared to ZINC 96.1 & MIX 103.5 FM. Zinc has recently improved their diversity with considerably more 60âs & 70âs programming scheduled across the day ( âReal Music Varietyâ ) than previously however.
HITZ & 4BU have for many years now provided outstanding local coverage for Bundy. Very pleasing to see this effort has been reflected in the ratings success.
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Sale in VICâs Gippsland region has their ratings released: http://www.radioitsalovething.com.au/RIALT/media/RIALT/PDF/SALE-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT-WITH-CUME.pdf
TRFM is the #1 station with a 31.3% share, followed by ABC Gippsland at 17.1% & Gippslandâs 1242 at 13.4%. The Warragul stations are also listed (due to Saleâs radio licence area significantly overlapping with Warragulâs in the Latrobe Valley), with Star FM scoring a 7.5% share, while 3GG scored a 3.6% share.
In the demographics, TRFM is #1 on among the under-55s, whilst Gippslandâs 1242 tops the 55-64s & ABC Gippsland tops the 65+. In timeslot breakdowns, TRFM won every one of them except evenings, which goes to ABC Gippsland.
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Radioinfo reports a âdelayâ to the Warragul results, which are likely to give a better indicator of Star FM and 3GGâs performance.
The Warragul figures can now be seen here: http://www.radiotoday.com.au/images/Survey_2016/Sale_Warragul/Wraagul_1.jpg
Star FM is #1 with 15.1%, followed by TRFM with 8.6%, ABC Gippsland with 8.4%, 3GG with 6.1% & Gippslandâs 1242 with 4.9%. Star wins the under-55s, whilst ABC Gippsland wins the over-55s.
In the Sale ratings, the âOther Stationsâ account for 16.4% of the listeners surveyed, peaking in the 55-64s, where the âOther Stationsâ account for 24.2% of its audience. Given that Gippslandâs 1242 is seen as mostly a relay station of 3AW, thatâs not really surprising.
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So the other 50% of the Warragul audience are listening to Melbourne??
Thatâs pretty much correct.
Is the Latrobe Valley counted in both the Sale and Warragul surveys?
Only part of the Latrobe Valley is in the overlap zone of the two licence areas - being just east of Moe through to Traralgon.
I am surprised that TR and 1242 have outperformed 3GG and Star overall across the 2 markets.
Another surpise is that TR outrates 3GG in its native Warragul market, particularly when TRâs signal supposedly has a null to the west to prevent overspill into Warragul.
Add to that, Star gets a FM relay into Traralgon, which doesnât really seem to have helped its performance against TR when you consider the Warragul TR result, when TR doesnât get a FM relay in that area.
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There are some pretty big differences between the Warragul and Sale licence areas that give TR/1242 an advantage, despite having a smaller population.
The Sale licences have not bad reception all the way into Warragul, especially in the car, and anywhere further west has reasonable reception of the Melbourne stations - meaning that thereâs essentially no where in the Warragul licence area that canât receive Melbourne or Sale stations.
Conversely, the Warragul stations, particularly Star FM donât get too far into the Sale licence area. They do have the Traralgon relay, but itâs only 500 W so doesnât do much except the towns of Traralgon and Morwell. Reception in Sale and further east in virtually non existent.
The population of Warragul is also somewhat missleading. A significant amount would include people on the outskirts on Melbourne in Pakenham and surrounds, who would be fairly unlikely to find any relevance in the Warragul stations and would therefore listen almost exclusively to Melbourne stations. I am also skeptical in how good reception would be in Southern Gippsland - Star FM are only licenced for 7kW, so I canât imagine reception would be fantastic, particularly indoors for a good part of that area.
I really think these licence areas would be better off being combined into a âGippslandâ licence area. A combined realistic population of 200,000 should be able to support 4 stations. I think the fact that they areas were surveys together acknowledges this.
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Why are you surprised 3GG and Star FM rate poorly?
Nothing is of local relevance.
Gold 1242 is viewed as a Victorian station with Melbourne talk content.
Look how 3GG and Star connect with their community. What are they providing for locals to be attracted and listen?
Well, 1242 from what I hear is virtual 3AW relay, except for breakfast?
Canât see how 3GG can be any less relevant.
The opposite is likely to be true of TR vs Star however, whereby the latter is guilty of networking everything bar breakfast.
Very confusing markets with all that overlap and proximity to Melbourne. I think youâre probably right they should combine them. 200,000 should support 4 stations even with the Melbourne overlap. 4 commercial stations exist in places like Rockhampton/Gladstone which would be a similar combined population.