Hit 94.7 continues to dominate with a 42.8% share (+3.2 from 2021), followed by ABC Capricornia at a distant 2nd with 15.6% (-0.3) and 4HI with 14.2% (+1.4).
In the demos, Hit dominates in the under-55s, with 4HI topping the 55-64s and ABC Capricornia dominating in the 65+.
The “Other Stations” ratings is at 24.2%, down from 28.6% in 2021.
I guess so they can work out what ad rates to charge and why… eg… we are charging you $ xx because eg. 40% or XXXX number of people listen to us.
I wonder if/when the town will get Triple J… a lot of towns smaller than Emerald have it via a self help relay… I thought I did read somewhere that 97.1 had been allocated for it.
The Emerald licence covers a much larger area including many self help transmitters at mine sites. One upon a time I understand this made it one of the more profitable licence areas in Qld outside of the large coastal towns. It even had overnight local programming (and then networked to sister stations) well after most other stations ditched it.
Some of the mining relays of 4HI are on FM- though they have been known to relay directly from the AM!
4RFM Moranbah provides a good alternative to parts of the Emerald area. They are a fairly mainstream operation. Not sure if they would account for some of the ‘Other’ surveys.
Pretty much. Emerald itself is about 15k, but it extends north to Moranbah (almost 9k), out to Blackwater (5k), Dysart (3k) and so on. A whole bunch of small towns around it, but those towns of 500 or so add up. Plus the mining towns, plus the relative proximity to Rockhampton (the eastern edge of the licence area is only an hour’s drive away; Emerald is three).
It’s still only on a “one survey every three years” schedule, but the 2020 survey looks like it got pushed out to 2021 after the issues with Covid.
Given they’re effectively “the” local station for Moranbah, I wouldn’t doubt that there’d be a reasonable chunk in the “most listened” bucket in the “other” column for them.
Hit 99.5 maintains its dominant position with 33.1% (-0.1 from 2021), followed by Triple M with 19.6% (+2.5), pushing River 1467 down to 3rd with 16% (-1.6), then JJJ with 9.2% (+1.2), and ABC Mildura-Swan Hill with 9.1% (+0.6).
In the demos, Hit is #1 in the under-55s, with Triple M topping the 55-64s, and River dominating in the 65+. In breakfast, Hit’s Nick & Jules is #1 with 34.8% (+2.0), followed by Triple M’s Matman with 20.4% (+1.9), River’s Dave Burrows with 14.1% (-2.4), and ABC Mildura-Swan Hill’s Debra Pearce (Mondays-Wednesdays) or Rebekah Lowe (Thursdays-Fridays) 11.2% (+1.4). In mornings, Neil Mitchell on River was a strong 2nd at 22% (-0.4), just 4% behind Hit (+0.5).
The “Other Stations” ratings is at 9.2%, down from 12.2% in 2021.
I’d happily take the demo numbers of MMM (with SCA holding 65% of the 40-54 market, and even more of the lower demos, especially when you exclude JJJ’s non-commercial numbers - albeit primarily through Hit FM) over River’s any day though. Although the headline number looks close for publicity purposes, the SCA Sunraysia sales folk would be pretty happy about that.
7HO took the top spot with 22.2% (+1.2), with Hit 100.9 down to 2nd place with 17.4% (-3.8), followed closely by ABC Hobart with 16.5% (+1.7), JJJ with 13.1% (-0.7) and Triple M with 10.7% (+1.4). Of the DAB+ stations, 7HO Classic Hits is #1 with 0.3%.
In the demos, Hit is #1 in the under-40s, with 7HO dominating in the 40-64s, whilst ABC Hobart dominate in the 65+.
In breakfast, 7HO’s Sarah, Mick & Johnno is #1 with 21.1% (+1.2), followed by ABC Hobart’s Ryk Goddard (Mondays-Thursdays)/Mel Bush (Fridays) at 19.4% (+1.8), Hit’s Dan & Christie with 18.7% (-4.1), JJJ’s Bryce & Concetta with 12.9% (-0.8), and Triple M’s Woody & Tubes with 8.7% (-0.4). In drive, Hit’s Carrie & Tommy (19.0) was only 0.1% ahead of Will & Woody on 7HO (18.9), followed by JJJ’s Hobba & Hing with 15.9% (-0.7), Triple M’s Rush Hour (from Melbourne) with 11.6% (+1.6), and ABC Hobart’s Lucy Breaden with 11.5% (-0.5).
