I missed this one. That’s a shocking result for Triple M. Star is more a Hit competitor so surely Triple M should be doing better than that. It’s the mish mash of sport, talk and music. When will they get it?
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Cairns doesn’t have a rock music station like Townsville does (Power 100)
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Today, we’re off to a market that has not been surveyed before. That market is Atherton, just west of Cairns: https://xtrainsights.com/media/2644/atherton_survey1_2022.pdf
Hit 97.9 is #1 with 19.9%, followed by ABC Far North QLD with 14.3%, 4AM with 12.8% & JJJ with 8%.
In the demos, Hit is #1 in the under-55s, with 4AM topping the 55-64s & ABC FNQ winning the 65+, just 0.7 ahead of 4AM.
The “Other Stations” rating is at 39.5%, most of which would be towards the neighbouring Cairns stations.
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Hit Atherton is more or less just a full relay of Hit Cairns with local ads?
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Pretty much, yes. 
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I assume it takes the Cairns morning program too… which then sounds like it only has to have 30 minutes of local content per day, not 3 hours… I wonder how they fulfil that requirement?
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Probably dedicated weather updates.
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30 mins of weather updates is ALOT though… That would need to be 2 x 30 seconds in every hour 24 hours a day and a 3rd update in every 2nd hour.
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They probably play community service announcements as well.
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Today, we’re off to Albury in the NSW/VIC border: https://www.commercialradio.com.au/RA/media/General/Documents/Surveys%20for%20Regional/ALBURY-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_3.pdf?ext=.pdf
Hit 104.9 remains at #1 with 28.1% (+2.4 from 2019), followed by Triple M with 25.2% (+1.7), ABC Goulburn Murray with 11.4% (-1.8), JJJ with 10.2% (+1.0) & 2AY with 8.5% (-2.2).
In the demos, Hit is #1 in the under-40s, with Triple M winning the 40-64s & 2AY topping the 65+.
In breakfast, Hit’s Maz & Matty from the Central Coast (Hit 104.9 is now taking the NSW breakfast team according to their website) is #1 with 27.4% (+1.5), followed by Triple M’s Lu & Al at 22.5% (-0.6), ABC Goulburn Murray’s Sandra Moon with 12.3% (-1.1), JJJ’s Bryce & Ebony with 11.5% (+1.4), and 2AY’s Kylie & Kev with 9.6% (-1.8). In drive, Hit’s Carrie & Tommy is #1 with 30.9% (+2.6), followed by Triple M’s Rush Hour with 26.6% (+1.9), and JJJ’s Hobba & Hing with 12.5% (+0.5).
The “Other Stations” ratings is at 12.7%, down from 13.8% in 2019.
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Warragul has their ratings out today.
Triple M (formerly Hit 94.3) is the #1 station with 19.7% (+5.9 from 2019, when it was Hit), followed by JJJ with 8.5% (+0.9), 3GG with 6.8% (-3.7), ABC Gippsland with 6.2% (-0.2) and ABC Melbourne with 4.8% (-4.1).
In the demos, Triple M is #1 in the under-65s, with ABC Gippsland topping the 65+, with 3GG the #1 commercial station in the latter demo.
The “Other Stations” ratings is at 50.4%, up from 49.7% in 2019, most of which would be towards the Melbourne stations.
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Dunno if I’d agree with that with a huge population in the Latrobe Valley and a huge overlap with TR-FM & GOLD 1242
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There’s a huge overlap with both the Melbourne and Sale markets.
Pakenham to the west would best mostly listening to Melbourne stations. Traralgon to the east would be mostly listening to TRFM and Gold.
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How does SCA get away with not providing figures from the previous survey?
Does this mean every time 2DayFM changed formats that they too didn’t need to compare with previous results?
It’s odd considering they didn’t do the same when 2GO became Triple M, or when KOFM became Triple M (I could go on…).
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That’s not an SCA decision, that would be decision of Xtra Insights. The closest SCA could have come to influencing that is suggesting that the previous figures weren’t relevant.
However, I would think SCA would actually want the previous figures included. They show that Triple M is doing much better than Hit.
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Xtra Insights are clowns if it was their decision to run the Warragul and Sale surveys at different times of the year. There goes my theory about SCA not wanting the Warragul numbers out there!
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I know it’s only one example, but makes me think in SCA solus markets that MMM would do better than Hit does on FM eg. Wagga Wagga. But I guess the flipside is that Hit would do a lot worse on AM than Triple M currently does.
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I was in Traralgon recently and a number of local businesses actually had Triple M Gippsland on and not TRFM.
The numbers from the Sale survey earlier this year also showed an increase in numbers for Triple M, potentially coming from Gold 1242.
However it’s disappointing the Sale Ace Radio stations aren’t in the Warragul survey given the Warragul stations were in the recent Sale survey.
The 3GG numbers aren’t great either. Shows AM commercial radio is struggling in regional areas now. The more FM conversions that can be done the better.
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It’s pretty evident in various regional surveys throughout this year.
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Triple M (Mt Gambier): 10% (-7.2 from 2019) (although it is set to convert to FM in the future)
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Triple M (Griffith): 16.2% (-7.2 from 2019)
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Triple M (Wagga Wagga): 9.6% (-7.8 from 2019)
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Gold 1242 (Sale): 9.5% (-8.5 from 2019) (although it does have an FM translator in Bairnsdale, away from the overlap area with Warragul RA1)
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4RO (Central QLD): 4.3% (-2.6 from 2019)
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2DU (Dubbo): 14.2% (-8.0 from 2019)
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Triple M (Bunbury): 8.7% (-3.4 from 2019)
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4CA (Cairns): 5.2% (-0.9 from 2021)
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2AY (Albury): 8.5% (-2.2 from 2019)
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