Regional Radio Ratings

[Radiohead]

@crankymedia

Murwillumbah has 2MW with 2 FM translators across the north and south of the licence area, giving it an FM signal over the Gold Coast and Byron Shire/Tweed hinterland. Bill has not become competitive there.

Bendigo has had the 3CV with 1 FM translator in the population centre of Bendigo. The Camerons and past owners have not attempted to shift the station head on for competition.

Toowoomba is likely to see the same with 4WK’s AM translator in the main population base of Toowoomba converted to FM. Will Bill shift formats and take advantage? It seems not. I know the format hole I’d plug there.

Perth has 6IX with 2 FM translators across the north and south of the licence area. 6IX still languishes towards the bottom of each survey.

Murwillumbah - Bill’s problem is format - his talkback formats aren’t really competitive anywhere in any market that has something similar eg. Ray Hadley.

Bendigo - the 98.3 translator is only a low power 1kw signal, and I don’t think it gives 3CV the clout to make any major impact on 3BO or STAR

Toowoomba - Bill already has 4AK there too, so he already has both of his network formats represented. And I can’t see him coming up with a 3rd standalone one just for Toowoomba.

Perth - 105.7 6IX only covers a fairly small part of metro Perth and similar to 98.3 Bendigo, it doesn’t really position the station to take the metro commercial FMs head on.