Yep. This is why I laugh when posters here say it would be a success in the capital cities. Pigs bottom.
You sort of have to feel for these people though because they clearly wouldnât know great radio even if it bit them on the bottom. I get the impression they mistakenly think that slapping obscure songs around willy-nilly makes great programming. They are philistines to technology, research and listener feedback.
I feel like contacting Rebel Media and requesting a song specially for them.
Yet to be tested. And I think youâre dead wrong.
The closest to it in a metro market (albeit fewer new tracks) is 4BH, and we all know where that is in the ratings, on AM. I would argue 4BH is more âeclecticâ/random or country AM sounding than Breeze.
And similar community stations like 2NUR or Sunshine FM. I suppose you would argue theyâre not rating their asses off? We all know they are
Iâm also not sure why people who say they donât like the format are spending so much time listening to it and posting criticisms. If you donât like it just listen to Triple M all day if thatâs your thing.
Cap city Radio exec poring over research and audience data:
âYou know what Riick, the audience is telling us they want to hear 9 obscure songs per hour and 2 well known songs. Shit. Better give it to them thenâŚâ
If it was going to work someone would already be doing it.
You know I enjoy The Breeze. But itâs not fit for purpose as a cap city offering.

If it was going to work someone would already be doing it.
Thatâs so true. If it was such a great format, weâd be hearing it.
The fact is it has been tried before. The whole idea of throwing selector into random mode is nothing new. And itâs been tried. In Brisbane we had 4IP which had a very similar format to the Breeze in the early 90s. Similarly, Radio 102/X102 in Adelaide tried the same thing. Both failed miserably.
Sure nothingâs been tried since. But thereâs a very good reason for that.
People are loving 4BH at the moment because itâs a very well programmed station. Thereâs rhythmic balance to the songs, no sudden juxtapositions. 4BH is a station that plays to itâs audience very well, and every single song it plays is a great one.
Iâve not heard a single person on this forum say they like hearing the same stuff day in day out.
I know we have a greater interest in radio than the average listener, but are we really that different to them in our musical tastes?
And i think thereâs a reason why commercial radio stations donât want community radio stations like 2NUR to be included in the ratings. Because they donât want to be shown up.
But having said that, i think a hybrid Triple M/Rebel format would work (as Breeze/Gold). Mix the more obscure with the safe stuff, maybe 2 safer songs and 1 rarer song in between.

Cap city Radio exec poring over research and audience data:
âYou know what Riick, the audience is telling us they want to hear 9 obscure songs per hour and 2 well known songs. Shit. Better give it to them thenâŚâ
If it was going to work someone would already be doing it.
You know I enjoy The Breeze. But itâs not fit for purpose as a cap city offering.
I would hardly call songs on the Breeze âobscureâ.
Someone is already doing it, just not here. Itâs called BBC Radio 2 and is by far the most listened to radio station in the UK, indeed all of western Europe. They play exactly that formula! 70% obscure and 30% well known. Have you seen what they rate?
Just because it hasnât been tried here doesnât mean it wouldnât work. I donât have the faith you seem to have in the judgement of commercial radio operators in this country.

but are we really that different to them in our musical tastes?
As a radio announcer, when you start hating a song, thatâs when the audience is starting to love it.
Thereâs a big difference between repetition and rotation. And youâre right, people tell us they donât want to hear the same thing day in day out. But these are also the very same people who love the familiarly of radio and when push comes to shove, find themselves singing along to âliving on a prayerâ while theyâre driving or busy at work and changing stations when they hear a Breeze B-side (Like Plain White Ts 1234 which they played in Breakfast yesterday).
A post was split to a new topic: Other International Radio
Has Beeeze tightened up, particularly overnight?
Iâve been listening for several nights and itâs much more palatable for longer listening - and I havenât heard a song out of place yet.
Looks like their normal playlist to me.
They generally play less new stuff on weekends and overnight.
I find them the only station I can listen to for long periods, along with Rebel

Has Beeeze tightened up, particularly overnight?
Iâve been listening for several nights and itâs much more palatable for longer listening - and I havenât heard a song out of place yet.
Wow! Are Breeze suddenly playing âsongs that you know and loveâ? Where have all the obscure B-sides and mediocre Aussie B-grades gone?
Checking Lava and even a quick glance at the current playlist shows there were twice as many tracks without a spin ID twelve months ago.
I was at the local council library the other day and they had Breeze on and it actually sounded a lot less erratic than normal. Every song they had on was familiar (surprisingly).
A quick comparison to the same time 12 moths ago:
Journeyâs faithfully was never a hit in Australia. Neither was the Sugarbabesâ When the rain comes. Both obscure. Similarly with Doug Ashdown - mediocre Aussie 2nd-rate tat. The rest of the hour ainât that bad, but when youâve started with three flops, I guess you have to make amends somehow.
So yes, I think youâre on to something. The Breeze certainly do seem to be tightening up their playlist. The mere fact the library has them on these days shows theyâre definitely becoming more palatable.