Magic Port Lincoln (as well as in Spencer Gulf & Riverland), HitzFM Bundaberg & River 94.9 were owned by Rural Press. They were then taken over by Fairfax, who then bought the SCB radio stations (2UE, 3AW, Magic, 4BC, 4BH, 6PR & 96fm) in 2007.
Because of its huge overlap with Brisbane, Fairfax sold River 94.9 to Grant Broadcasters in 2008, before selling the rest of its regional stations in Bundaberg & SA to them in October 2011.
4QFM was owned by Mike Norris (fmr ad man, Black Ink). He bought 4BH for a bargain $2M or so, relocated out of Astor Tce to QFM at Raymonds Hill/North Ipswich, restored the station and sold to ARN for over $11M.
Later on, he brought in Rural Press as a JV. Remember Rural Press had sold their Qld (enter Richard Burns) and WA interests and bought the Lanson Investment interests in SA.
Richard Burns was the ‘CEO’ of the then Star Broadcasting Network. He now operates/owns a few stations in Alaska.
It was in his era that they lobbied the ABA to relocate from 106.9 to 94.9, new tower, twice the height and engineered in fortuitous overspill for the commuters outside of the licence area not to tune elsewhere.
River launched on 12 Oct 2001 (973 on 15 Oct) with the logo of the orange circle.
When Mike got involved with Lithgow, their logos were changed as well. As we know, Mike’s inter-company loans didn’t work out and that was the end of Mike’s interest in radio.
Not totally accurate… Lanson investments (5CS and 5CC) and 5AU Broadcasters Pty Ltd (5AU and 5RM) were in the sale process to RP but hadnt been completed when the sale of the other RP station to DMG happened so Rural Press kept them.
Which is a pity because the value of 4BH would be less now than what he purchased it for in the 90’s. Radio needs similar in 2019 to turn it around again.
Radio needs more investors interested in turning around under performing stations. MRN has most of theirs in this basket. 6IX, 3AK, MP and 2SM are others.
So true. Many operators just seem uninterested in trying to turn their failing commercial AM stations around. They seem in complete denial. What is behind this lack of interest? Corporate culture or inertia? You would think there would be pressure to try something, particularly with DAB+ seeming to gain a bit of traction with some FM operators. Surely the current AM operators would see some potential here too.
It was 1981 in Sydney. 2SM was shaky as it did not know how to cope with 2WS of the two new FM stations. The two FM stations were not sounding terribly commercial and their impact was so far only minimal.
Then along came a regenerated 2UW - it was The New 2UW with Better Music and Less Commercials. It was high energy radio that played the hits and focused on crazy promotions. This included The New 2UW Pay Packet - with four ways to win. There were also the New 2UW Cheer leaders - on the streets and loaded up with cash to give away. They even locked two contestants in a glass caravan and drove it around to Sydney shopping centres so you could watch them - the first Big Brother.
Listen to the three links below. Note Peter Rudders voice. It was AM radio and it was exciting. It hit No.1 with a 15% share.
It did not last - in 1982 2SM adopted a More Music format that competed head on with the hits on 2UW. 2DayFM and Triple M were also becoming more confident in playing Top 40 radio.
From the above page, here’s two airchecks from 2WL in Wollongong, dated from June 1991, about a year before it converted to FM as Wave FM, and about 4 months before 94.9 Power FM came on-air.
The station was owned by ACE Radio at the time, who still owns radio stations in Regional Victoria & South-Western NSW to this day.
Interesting that the next video clip that popped up for me was “Auckland’s Easy Listening i98FM”. With the same logo as Wollongong.
Does anyone else have more info on Wollongong copying Auckland? Or was it the other way around?
… as for the 2SM audio, that is brilliant. If only 2Day would throw out the daggy 80s and be upbeat like 2SM was then. Minimal talk. Just straight into the music.
It was Auckland that had i98FM first before Wollongong did. It was launched in 1990, whilst the Wollongong station was launched in June 1992 as an FM conversion of 2 Double O.
i98FM Auckland was rebranded to Viva in 2005, which later became Easy Mix before it was shut down in 2012 and was reborn as Mix in 2014.
I’ve only just come across the Simon Owens Radio Archive. Some classic and some very rare snippets of Melbourne’s radio history, not just from 3AW but from other stations as well.