Radio History


#1227

Does anybody remember the “GOLD 1269AM” era of 2SM?

What was it all about & what was the line-up?

I recall it playing classic hits.


#1228

I found this article on Bazz and Pilko. They arrived at 2UW at the end of the Magic 11 experiment in 1985.

In 1985 and 1986 there ratings were around 5 - 6%. By 1987 the duo had made some inroads and were ranked No. 3 at breakfast.

http://smharchives.smedia.com.au/Olive/APA/smharchive/Default.aspx#panel=search&search=23

It’s a lesson in persistence and allowing show to bed in, improve and become part of our routine.

It’s Radio 101. I think 2DayFM management skipped those lectures at uni.


#1229

Stereo AM stations complaining to the Trade Practices Commission in 1986/87 that AM/FM Stereo was a misleading label. I was never confused by it.


#1230

IMG_0594
About six months ago I found this box in my parents’ garage. Let me take you back…it was 1985 and I had just got my driver’s licence. My parents bought me a Ford Laser. There was no way I was going to listen to the Stereo Rock of the 80s on 2SM in mono so I bought this radio. I loved this radio. When I sold the car in 1988 2SM was no longer smashing out the Hot Hits and I had thus moved to FM. When I sold the car I left the AM stereo radio in it. Something I would never had done if AM was still catering for a younger audience.


#1231

Many didn’t… they just stopped promoting it.

When it was time to replace equipment stations wouldn’t have bothered getting new AM Stereo gear but until that time they’d have been happily pumping out the hi fi :stuck_out_tongue:

In fact I think there was one station, somewhere, Brisbane maybe, that was still broadcasting in AM Stereo until relatively recently.


#1232

I wish am stereo was a success. I wonder if there would of been many conversion to FM. DAB too many stations dont care on sound quality. Am stereo in the main should sound better than low bit dab radio. I did buy an am stereo radio from Japan but that was 2005, it was already on the decline or finished by then.Today 2sm might still be music station if am stereo bridged that gap.


#1233

AM Stereo - Shoulda coulda woulda. IMHO:

  • AM Stereo suffered from lack of coordinated promotion and lack of devices.
  • AM has since gone backwards with most techies (@Gordo92 excepted!) not give a flying *** about audio quality (or constrained by the beancounters!). If a critical mass had focussed on AM Stereo and adopted the american AMAX standards then AMSS (RDS for AM) and the sound quality could have propelled it - but it would in part have depended on global critical mass because well who makes Australian model cars now a days and car radios basically drive uptake.
  • the lousy bit rates for DAB and lack of promotion means that DAB’s success will be limited with its appeal limited to the AM music listeners (like 2CH, 4KQ, Cruise1323). Bottom line, if DAB ceased not many would care.
  • Therefore DAB will be a marginal play that will linger on with limited success, but hey it will demonstrate “industry modernisation” Viva Spotify!

#1234

Yes vaguely. I think it was when 2ws own the station. Funny how they could have two “gold format” stations.


#1235

According to an article on SMH The Guide, it was launched in May 1994, just after 2UW converted to FM as Mix 106.5. It was described as having an easy listening format aimed at the over-40s, and would’ve appealed to ex-2UW listeners who were not willing to switch over to FM.


#1236

Blimey that’s impressive! In 1985 my first car was an XD Falcon with AM only radio! I listened to FM104 at home and in the car it was Stereo 10 (in non-stereo AM).


#1237

What was wrong with you? Any self respecting 80s teenager would’ve immediately had the car down to Strathfield Car Radio for a new stereo system to be installed.

I did exactly that with my first car; a Holden Gemini.

A few years later I actually had an AM STEREO system installed… well worth it… the sound was great.

Oops now I’ve dated myself…


#1238

Hey I was a poor Uni student! Albeit with a pretty decent car :slight_smile:

But living in Brisbane if there was going to be any added accessories to the Falcon it would have bee air conditioning first over a new stereo (from Brisbane Car Sound)…lol


#1239

Real quality control from Sue Lecky in that article, with the station being referred to as “GOLD 1296” two times! :stuck_out_tongue_winking_eye:

But I do appreciate the discussion about these morsels of Sydney radio history. :slight_smile:


#1240

Or a horn that played “La Cucaracha”?

Well it was Brisbane in the 80s :sunglasses:


#1241

IIRC it rated quite well by 2SM standards. I can’t recall exact figures but I vaguely recall it got up to a 6 or 7 per cent share as Gold 1269, which was huge considering how low it had been before. But despite its moderate success I think it did not have a long life somehow? Maybe a change of ownership triggered the next format change?


#1242

Could that have been just before Caralis bought it?

As I recall he was insistent on 2SM becoming a talkback station, even though his experts were telling him to stick with music.


#1243

So was it Caralis who introduced the current red & black 2SM logo?

An interesting choice in colours given that 2GB are the same.


#1244

No i think there was another owner (or more) as there was a time 2SM became Kick AM which must have been before Caralis.

Was Kick AM a return to country music?


#1245

That sounds about right… one of the INXS band members hence the name KICK.


#1246

Yes iirc. This would have been the late 90s.