Oh wow. So Triple M clearly copied the whole “Rocks [suburb]” concept.
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I mean, once the 2SM/3XY/4IP juggernaut came to a screeching halt, and with MMM also having soaked up FM104 in Brisbane…
(It does appear that FM104 did use the slogan as I’m not sure 4IP would’ve that much once they became Radio/Stereo 10, but I’m only speculating on the “why”)
…but it’s easy to see why they’d adopt it as the clear “rock” station in most markets (not withstanding Fox FM’s attempt to compete in Melbourne at one point before the two merged).
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EON FM was originally The Rock Force before it adopted ‘Triple Your Music’.
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Did EON FM become Triple Your Music when it became Triple M? If so, the at one stage its slogan was Rock of Ages, EON FM.
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There’s been something that happened on 3XY that I always wondered about but never found the answer to. At one stage in around 1983, they played a song by a particular woman quite often. All but once, the song was Walk Away Renee, but once I heard her sing Family Man. She had a distinct voice which was a bit shrill, but although 3XY played her song regularly, I never heard the song on any other station etc.
Does anyone know who that was and what that whole thing was about?
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A late 80s promo for EON FM featuring the slogan ‘Triple Your Music’.
YouTube: tra
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I always thought MMM when it started might have stood for Much More Music 
but then Stereo 10 used that tag as well.
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Sounds like the answer is “briefly”, as @Tane04 showed… Hoyts had already owned EON since early 1986 apparently, but they didn’t convert it (and FM104 in Brisbane) to Triple M until some point in 1988.
In the case of FM104, it looks like Hoyts had owned 4BK but ended up having to shuffle that off to Austereo in order to meet ownership limits (of course, Austereo then converted it into B105). A contemporary Fin Review article placed the purchase of FM104 in December 1987.
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EON converted to 105.1 MMM on 27 November 1988.
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The D-Gen Breakfast Show did a live broadcast to honor the changeover.
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This might help date the start of the EON-FM Triple Your Music whisper…September 1986 (so not long after the acquisition by Hoyts Media)
That means it lasted just over two years prior to the 3MMM conversion in November 1988
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Thanks Rob!
Oh wow. EON listeners might’ve been a bit confused at the time - the disconnect with “Triple Your Music” and EON’s branding.
It made sense once they rebranded to 3MMM.
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I don’t remember any confusion as such, I think people just saw it as triple=more.
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Your rock and roll heart and soul stateon!
Oh yes, I remember this in their commercials LOL.
They have been just posted on youtube!
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IIRC it was a licence obligation applied to commercial broadcasters. Some stations had religious programming while others relied on more frequent PSAs. 2SM, being owned by the Catholic Church, even at its peak 70s rock era, broadcast Mass every Sunday night. 3XY in the 80s had Sunday night talkback/counselling with Rev Tom Stokes. 3UZ/RSN still has Father Dowling, who this week celebrates 50 years on Sunday nights (though some of that 50 years was at 3DB)
(RSN kindly filing this story under “greyhound/news”! 
)
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Well I guess dog/god have the same letters and are both palindromes after all!
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Yes you’re right. I can’t remember when it was repealed, definitely by 1992 with the passage of the current Act, and most likely before that (late 80s?)
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