Radio History

Edward Gold was pioneer of radio, a real radio enthusiast. He saw the commercial potential of radio early on and was granted a licence.

web.archive.org should have old versions of the 4GR website which had an extensive history section.

4 Likes

I didn’t know Sea/C used to be rock positioned - I remember them being more rock skewed than something like Fox - but actively promoting as ‘Rock’ is interesting. Or was that just a Queensland thing and the Victorian stations were a bit closer to Top 40?

2 Likes

Brisbane also had 4QG on air before 4BC started (and 4GR).

3 Likes

Apparently, according to this below aircheck, Sea FM Central Coast positioned themselves as a “Classic Rock” station in the late 90s, even after it had rebranded themselves from Coast Rock FM after RG Capital acquired the station.

I seem to remember Sea FM Central Coast played some older 70s/80s rock along with the current pop/rock hits in 2000, playing songs such as “Buffalo Soldier” by Bob Marley & The Wailers, “We Can Get Together” by Flowers, and “Breakfast In America” by Supertramp. 2GO was playing more softer music at that time.

5 Likes

I remembered around the same time Sea FM Townsville, Cairns and Mackay used the same position “Good Times & Great Rock” & Sea FM Rocks. They played rock music 70s, 80s & New Rock.
Hot FM had the position’Todays Best Music’ similar to the music that was played on Fox FM & 2Day FM at the time.
4CA FM, 4TO FM, 4MK FM & 4CC were Classic Hits Stations “The Best Songs Of All Times”.
Mix FM in Townsville had the position “The Best Mix Of The 80s, 90s & Now. The music was a bit more softer the Hot FM.
4RO in Rockhampton had the position “The Best Mix Of The 70s, 80s, 90s & Now. The music was a little bit more modern than 4CC at the time.

3 Likes

Are now known as Power 100

4 Likes

Yes indeed. I still think they should have gone with Rock 100.

Power just screams early 90s to me.

4 Likes

Agree. Townsville does have the landmark that is Castle Hill that pairs well with the Rock.

Often referred to as ‘The Rock’.

4 Likes

Also Power is also used by other ARN Regional stations which use a CHR format, so a bit of confusion there too

3 Likes

Ah yes, thought so too. But it’s labeled as 1997.

1 Like

I was living in Sydney at the time and gee that one got a LOT of airplay I recall.

2 Likes

Yeah it did. A staple on 9inety6ix.1 and others. ‘Rascal King’ was the follow up and not as successful.

4 Likes

That’s the impression I got too :grin:

4 Likes

The Impression That I get is now on Power 100

4 Likes

Triple M ad from either 1992 or 1994 - Feel free to correct me.

YouTube: Jo Jo

7 Likes

Ah the good old days when it was a music station.

8 Likes

Woooow… that TVC is amazing! I hadn’t seen it before.

Unsure about the era, but looking at it now it seems to be positioned as an alternate rock station… kind of like triple j.

Was it much like triple j during that era?

The TVC would not look out of place being an ad for triple j or “Rage” on ABC TV.

3 Likes

Yeah I recall at the time (around 92 or 93) it did have an alternative vibe and was targeting a bit of triple j audience I reckon. It might have been around the time, or just after when they did a lot of networking of the Triple M stations between Brisbane, Sydney, Melbourne and I think Adelaide. The networking didn’t go down very well but the format was edgy and a bit alternative. I remember quite liking it. I even remember there was comment in the press at the time that Triple M was going after triple j with that format.

The thing that really strikes me is how ‘cool’ and edgy the TVC is and how it conveys such a broad-appeal and cool audience i.e. showing lots of diverse people. That was when Triple M wasn’t bogan and appealed to a wide audience. If they tried to do the ad today it would just flash between 2 people - a tradie and a footy bogan - on repeat :slight_smile:

It actually makes me sad to think what the station was then, to what it has become.

5 Likes

My guess is that it was 1996 when that ad aired, in February of that year Triple M (at least in Melbourne and Sydney) changed its format to more alternative skewed. They networked the Richard Stubbs breakfast show to Sydney, and also Barry Chapman was in charge. The music was more adventurous, and at nights Andy Glitre was poached from Triple J to do his show “The Rhythm Method” playing dance music. It did not go down too well with Triple M’s traditional rock listeners and ratings went down the gurgler until that format ended and before too long they returned to safe classic rock. The following year Triple M Melbourne started its AFL football broadcasts.

5 Likes

Here’s the Sydney version.

YouTube: Aussie TV History

5 Likes