I didnât know Sea/C used to be rock positioned - I remember them being more rock skewed than something like Fox - but actively promoting as âRockâ is interesting. Or was that just a Queensland thing and the Victorian stations were a bit closer to Top 40?
Apparently, according to this below aircheck, Sea FM Central Coast positioned themselves as a âClassic Rockâ station in the late 90s, even after it had rebranded themselves from Coast Rock FM after RG Capital acquired the station.
I seem to remember Sea FM Central Coast played some older 70s/80s rock along with the current pop/rock hits in 2000, playing songs such as âBuffalo Soldierâ by Bob Marley & The Wailers, âWe Can Get Togetherâ by Flowers, and âBreakfast In Americaâ by Supertramp. 2GO was playing more softer music at that time.
I remembered around the same time Sea FM Townsville, Cairns and Mackay used the same position âGood Times & Great Rockâ & Sea FM Rocks. They played rock music 70s, 80s & New Rock.
Hot FM had the positionâTodays Best Musicâ similar to the music that was played on Fox FM & 2Day FM at the time.
4CA FM, 4TO FM, 4MK FM & 4CC were Classic Hits Stations âThe Best Songs Of All Timesâ.
Mix FM in Townsville had the position âThe Best Mix Of The 80s, 90s & Now. The music was a bit more softer the Hot FM.
4RO in Rockhampton had the position âThe Best Mix Of The 70s, 80s, 90s & Now. The music was a little bit more modern than 4CC at the time.
Yeah I recall at the time (around 92 or 93) it did have an alternative vibe and was targeting a bit of triple j audience I reckon. It might have been around the time, or just after when they did a lot of networking of the Triple M stations between Brisbane, Sydney, Melbourne and I think Adelaide. The networking didnât go down very well but the format was edgy and a bit alternative. I remember quite liking it. I even remember there was comment in the press at the time that Triple M was going after triple j with that format.
The thing that really strikes me is how âcoolâ and edgy the TVC is and how it conveys such a broad-appeal and cool audience i.e. showing lots of diverse people. That was when Triple M wasnât bogan and appealed to a wide audience. If they tried to do the ad today it would just flash between 2 people - a tradie and a footy bogan - on repeat
It actually makes me sad to think what the station was then, to what it has become.
My guess is that it was 1996 when that ad aired, in February of that year Triple M (at least in Melbourne and Sydney) changed its format to more alternative skewed. They networked the Richard Stubbs breakfast show to Sydney, and also Barry Chapman was in charge. The music was more adventurous, and at nights Andy Glitre was poached from Triple J to do his show âThe Rhythm Methodâ playing dance music. It did not go down too well with Triple Mâs traditional rock listeners and ratings went down the gurgler until that format ended and before too long they returned to safe classic rock. The following year Triple M Melbourne started its AFL football broadcasts.