Of course the Jacki in the Radio 10 advert was the very versatile Jacki MacDonald.
6 Likes
In early 1984 2UW changed to Magic 11. The breakfast show was The Magic Morning Zoo with Glenn Shorrock and Ron Sparx. Tim Webster was the news reader, David Lord did sport, with Les Thompson thumping out a news commentary. Rosia Kemp who was a qualified meteorologist did the weather.
Shorrock decided to leave the Zoo in June. In July the station was Magic 11 - 2UW, and in September it was plain 2UW again. The US consultants who presided over the debacle had presumably been fired.
Tim Webster stepped out of the newsroom and was on mornings in October, while Sparx was back to calling himself Ron E Sparx.
Source: my memory and SMH
10 Likes
Yes I recall the bizarre ânews at 55â strategy where the bulletins would be at 5 minutes before the hour.
6 Likes
Didnât 2UE Sydney do âNews at 25/55â at one point many years ago?
3 Likes
In more recent times, I remember 2MMM doing ânews whenever we feel likeâ. That didnât last too long iirc. Iâm fairly sure it was after the Barry The Monkey/Jack FM phase, though.
4 Likes
A few more old 2WS commercials Iâve come across during my travels on YouTube.
Firstly from sometime around the Late 1990s/Early 2000s, a âHot Lipsâ ad for Classic Hits 2WS which is very reminiscent of (well OK - is identical in concept to) the 2SM Remarkable Mouth ad around a couple of decades earlier. Just a pity this is a âcamera to TVâ job from the uploader rather than a proper VHS > digital transfer:
Interestingly enough, Fox FM was the Melbourne station to adopt this particular ad campaign which you can see here and with a âBeat The Bombâ competition variant here.
Now, onto some stuff which the uploader has transferred half decently from tape to digital. A 2WS-FM commercial which is definitely from 2000 (and possibly aired around May that year), for the âMillion Dollar Music Monitorâ competition featuring Hans Torv and Kayley Harris. Quick plug for Wonderland Sydneyâs â15 Years of Funâ celebrations in there as well:
Meanwhile from almost a decade earlier, how the â$20,000 & A New Carâ competition was being promoted in 1991:
Not the most exciting commercial ever produced I know, but still proof that 2WS was running at least one television commercial between their spots for a â$50,000 Birthday Wheelâ competition in 1990 (not entirely dissimilar to this) and the first commercial for 2WS-FM 101.7 (which if Iâm not mistaken, was a slight variation of a TVC originally produced for Gold 104 Melbourne) in 1993.
No doubt Iâll have a few more posts looking back at old TVC campaigns for ARN stations in the future, but thatâs enough for the moment.
6 Likes
From TRV, an aircheck of 2DayFM from March 2002.
At that time, 2Day was #1 overall with an overall ratings share of around 13%, rating well ahead of the other FM stations. Wendy Harmer (now at ABC Radio Sydney breakfast) & The Morning Crew was still doing breakfast, which was #1 overall whilst there was instability between 2UE & 2GB, as Alan Jones was jumping ship at that time.
As you can hear on the aircheck, they used the âTodayâs Best Musicâ positioner, which its format was more conversative than Novaâs âSounds Differentâ format, which the latter was less than a year old & was very edgy.
9 Likes
Perhaps the most interesting thing about that 2DayFM aircheck from March 2002, it seems to be of a locally generated program (none of those these days, aside of course from overnight/early morning shows produced from a Sydney station for a wider network or syndication) from sometime around the 4am hour on a Saturday morning! 
5 Likes
The Today Network back in those days had local late nights and mid-dawns. Panelling that loosely was certainly frowned upon. 
5 Likes
Will probably cop flack from this, but not a Bad song in that air check. Thatâs certainly the Today network I remember. B105 also used the Samuel Johnson IDâs.
6 Likes
I would of been happy to listen to 2Day back in the day by the music they were playing.
3 Likes
I agree
2 Likes
92.9 in Perth had Samuel Johnson IDs too, but they used the positioner â90âs and New Stuffâ and 10 in a row, because 96FM had âTodayâs Best Musicâ.
1 Like
His voice was everywhere in the early 2000s
3 Likes
Outstanding audio there. Iâm sure everybody wishes they could wind back the clock and have THAT 2Day go to air instead of whatâs currently playing.
Much more listenable, and whatâs best is that you also had Nova969 offering a strong alternative.
Better music choice on Sydney radio back in 2002 than today.
6 Likes
This takes me back to when 2DayFM was a Sydney station playing music for Sydney with DJâs in Sydney talking about the music they played
And when the DJâs were older than 14.
Wow. I loved those days.
10 Likes
I agree. There was one less commercial FM station than there is now, which believe it or not, helped too. And of course, no iTunes, Spotify, Apple Music etc either.
WSFM was a real Classic Hits station, focusing on the 60s-80s (with the odd 90s thrown in), whilst Mix 106.5 had a somewhat Hot AC format covering the 80s to Today. 2MMM had a modern rock format to counteract Nova, after ditching much, if not all, of the classic rock tracks the previous year.
On the outer edges of Sydney, The Edge 96.1 positioned themselves as âThe Hit Music Channelâ, whilst Campbelltownâs C91.3 played âThe Biggest Variety of Rock & Popâ, which was more rock-skewed.
A little further out of Sydney, the Central Coast only had two commercial stations, Sea FM & 2GO, which was local from dawn to dusk, and was both owned by RG Capital. And down in Wollongong, Wave FM & i98, whilst even though they were (and still are) competing with one another, sounded different enough from each other, with Wave FM having a more AC format, whilst i98 had âTodayâs Best Musicâ.
Commercial radio in regional areas was a lot more listenable back then too, even though the DMG-owned stations were heavily networked by that point.
8 Likes
I was living in Penrith at the time and whilst reception wasnât the greatest, C91.3 was my most listened to station.
4 Likes
Yes, that was an interesting counter program from Austereo. A much narrower rock format to take on the various genres Nova was then playing. Not the smartest move.
This was a good station before they went hip hop/R 'n B.
Surprisingly, WIN programmed that well with its launch format. Rock skew a great tie in to the best talent selection, the talented Stuart Cranney.
Indeed. In the short lived Sunshine Broadcasting Network Ltd era and prior to 1996, both Coast Rock and 2GO were local for much longer and better resourced.
It was also an era where Power FM had a bigger focus and audience, allowing Wave to target older.
All bar breakfast which was done locally, except for some years, Young out of the Albury hub.
The music on DMGâs Star network was a small playlist of very recognisable favourites, extremely safe and light on variety.
Thanks @TV-Expert for sharing your thoughts and prompting more.
4 Likes
Yes, I certainly remember that time. To me, at least post-FM conversions, this was Illawarra commercial radio at its peak.
Power FM also had a good signal into much of Sydney back then, though obviously its signal was a bit lower than that of Wave & i98. From memory, its music tended to have a bit more of a rock-skew than i98.
5 Likes