Today marks 50 years since 2GO on the Central Coast of NSW went to air.
The station commenced broadcasting on 19th November 1971 on 1310 kHz before moving to 1323 kHz on 23rd November 1978 when the 9 kHz spacing came into effect. The station later moved to 801 kHz in 1986.
In February 1992, the station converted to FM on 107.7 MHz, giving it a level-playing field with Coast Rock FM, who had commenced broadcasting in September 1990.
For many years, the station was owned by Wesgo (who also owned 2WS) before it was taken over by ARN. Soon after, the station was sold to the then-owner of Coast Rock FM, Sunshine Broadcasting, in June 1995. After Sunshine was taken over by Seven, both stations were then sold to RG Capital in July 1996, in which Coast Rock FM was then rebranded to Sea FM in September that year. RG Capital was later taken over by Macquarie Bank in September 2004, merging with DMG Regional Radio to form Macquarie Regional Radioworks, and then later with Southern Cross Broadcasting to form Macquarie Southern Cross Media in 2007. It later became Southern Cross Media in 2009 before merging with Austereo to form Southern Cross Austereo in July 2011.
Since then, 2GO had been losing its focus on its established audience, in which it had lost the #1 position in the 2012 Nielsen ratings, and haven’t really recovered since. On Friday 8th November 2019, 2GO became Triple M Central Coast.
Even today, on 19th November 2021, Triple M Central Coast is at least acknowledging its 50th birthday, as you can see below.
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