Radio History

[TelevisionAU]

@KnowItAll

I wonder if an Australian Network will ever try the “early breakfast” concept used by some UK stations.

As Jones gets older, and presuming he stays, he could start his program at 0630 or 0700. That would mean they’d need a strong early breakfast anchor to start at 0500 or maybe a little earlier.

That later start for the main talent would make life easier for them, allowing their working life to be potentially extended and perhaps allowing the “late” breakfast shift to run till 1000.

Would it work here?

Remember when Bert Newton launched 3DB The New Beginning, he had Matthew King & Shane Bourne doing an early breakfast show between 5 and 7am, with Bert going from 7 to 9am.