I’d be willing to predict that if the merger happens, the current Prime7/GWN7 Local News bulletins will probably survive but rebranded as Seven News (LOCATION), as per regional QLD.
Of course I highly doubt there’ll be any new regional services launched, especially in the current media climate.
If this latest attempt by Seven to acquire Prime Media gets the nod, I reckon we’ll almost certainly see the Prime7 & GWN7 brands become part of TV history. Makes sense to have a consistent brand along the entire East Coast + the whole of Western Australia.
In the long run, it’d also be interesting to see if a Seven-owned Prime7/GWN7 would continue to be played out from MediaHub or eventually move to NPC.
What will be really sad to see: Prime7 Possum & GWN7’s Doopa Dog permanently put to sleep, even though those mascots haven’t really been seen outside the 7.30pm “Kids Goodnight” segments since local kids shows got the flick around the end of 2013.