I first saw it on a Ten news report a few weeks prior. The report covered the lavish PR function to launch the upcoming revamp. The report also made mention that while Craig McLachlan was in attendance as part of Neighbours, he had just been announced as leaving the show ( he had signed a deal to go to Seven).
Ten also had newspaper ads on the Saturday with the new logo but it did not launch on air until 7.30pm on Sunday as per my Youtube
@NewsWeary did TEN10 have the same changeover as Melbourne?
The You Tube video you posted is what Sydney got at 7.30pm on that Sunday night but with “Sydney” branding. We’d had the whole “there’s something going on around here” campaign in the lead up to it. I think I saw the print version of the logo in SMH reports about Ten having to go “down market” to increase revenue the week before the launch. I didn’t expect the on air version to be so shockingly garish and gaudy.
probably just to combat Nine having the same show at the same time… although in this particular week Nine had cricket (Fourth Test) from the UK starting Thursday night.
Bob Shanks had just taken the show off air for a few weeks to refresh and retool it in light of the poor ratings it was achieving. It had been coming fourth in its slots. They wanted E Street to be holding and building on the same demographic audience the Neighbours lead in was providing.
24 July 2014 - THe Glasgow 2014 games opening ceremony was shown on a delayed telecast into Perth. Most other states had the coverage live on TEN. I would have thought that some Perth viewers took to social media venting their anger towards Network TEN with lack of live coverage of the Opening Ceremony from Glasgow. Originally this opening coverage would be shown at 3:30am into Perth but was pushed back to 5:30am. instead, they threw in Home Shopping from 3:30am right through to 5:30am (If i’m not mistaken).
