DAYTIME TELEVISION
For most intents and purposes, the traditional target audience of daytime television programmes in the United States (and around the world) has been demographically women aged 18-49, as the large majority of daytime viewership has historically consisted of housewives, according to Wikipedia. As such, daytime programmes are often hosted by women or personalities popular among women, and pertain to topics of interest to women.
Due to demographic shifts and the decreasing number of people at home during the daytime, the daytime television audience has shrunk rapidly in recent years, and that which remains is largely over the age of 55 and thus considered undesirable for most advertisers.
I have developed five New Zealand made programmes for inclusion in the daytime schedule, including the welcome return of Ready Steady Cook to New Zealand screens after a long absence.
For daytime formats in the 3.30pm slot, they should be 30 minutes and need to strip across the week, Monday to Friday, for 13 weeks of the year (i.e. 65 x 30 min episodes per programme). The other two are stripped across the week for 45 years of the year (i.e. 225 x 30 min episodes) in different timeslots - one in the late morning (10.30am) and one at lunchtime (12.30pm, following the midday news).
50 Forward
Hosted by broadcasting legend Peter Williams - who, in real life, hosts a morning show on Magic Talk - 50 Forward is a lifestyle magazine for the over 50s. 50 Forward has got ‘plenty of tips on how you can embrace life as you get older, including travel, health and retirement living’, and offers a blend of regular segments and a range of guests. (M-F, 3.30-4pm; weeks 1-13)
Really Living
Hosted by former Newshub journalist Isobel Ewing, Really Living is a weekday series on health and lifestyle choices available in New Zealand featuring reports on fitness, injury prevention and management and new developments in health and wellbeing. (M-F, 3.30-4pm; weeks 14-26).
Ready Steady Cook
The New Zealand version of Ready Steady Cook is making a welcome return with a fresh new look and a new host (TBC). This is a cookery game show in which two chefs and two contestants are challenged to create a meal with a bag of mystery ingredients. Featured chefs include Ben Bayly, Al Brown, Josh Emett, Monique Fiso, Simon Gault, Mark Southon, Mike van de Elzen and Chelsea Winter. (M-F, 3.30-4pm; weeks 27-39).
What’s Cooking?
Hosted by well known chefs Mark Southon and Nici Wickes, What’s Cooking? is a weekday series that takes viewers on a journey into the fabulous world of food. Mark and Nici demonstrate a variety of recipes providing something for everyone - from mouth-watering recipes made at home to cutting-edge recipes from some of New Zealand’s leading restaurants. As well as recipes there is loads of food news and information, along with an array of celebrity guests - both highly regarded chefs from within the industry and those not so skilled in the kitchen but who are willing to give it a go and have some fun. (M-F, 10.30-11am; weeks 1-45)
Beauty and the Beast
Do you have a problem? Beauty and the Beast is the weekday studio-based series that has built a reputation for its no-nonsense tell-it-like-it-is advice from the “Beauties”. Broadcasting legend Mark Sainsbury - aka “The Beast” - is joined by a rotating panel of some of New Zealand’s female celebrities including Bernadine Oliver-Kerby, Toni Street, Laura McGoldrick, Sharyn Casey, Stacey Morrison, Jen Bainbridge, Tracey Donaldson, Mel Homer, Carly Flynn, Kerre McIvor, Jacqueline Nairn and Teuila Blakely. “Sainso” and his guests draw on their own life experiences when answering viewers’ questions about life, relationships, work and health - from the major to the mundane and the rude to the ridiculous. (M-F, 12.30-1pm; weeks 1-45)
What do you think of daytime television in New Zealand? @OnAir @nztv
PLEASE NOTE: The information contained in this post, including proposed timeslots, is based on one of my ideas and acts as a starting point only.