Nine Tennis Coverage

While Nine will be a little disappointed tonight’s men’s matches especially Demon’s finished early, at least it was an Aussie and the biggest and him progressing is the main thing (Tuesday’s audience now possibly double what it might’ve otherwise have been).

Same for the Joker’s walkover tomorrow, saved by the Australian in prime time (Maddie Inglis).

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Updated Day 9 with the walkover. Joint/Romios was scheduled to finish the day at KIA originally.


As far as the match right now (Svitolina/Andreeva) is concerned, Nine will be well short of midnight.

Ruud v Shelton, predictably.

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With play on RLA wrapping up just after 10:30pm this evening, it appears Nine will replay a part of the Alcaraz vs Paul match from earlier today to take them to the scheduled midnight finish.

EDIT: they are picking up the world feed rather than the local feed (in which Brenton Speed was the caller).

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Not often that they have a 90 minute earlier than schedule finish time. But that’s the thing with live sport. The unpredictability of some games (for shorter or longer…).

If the Cricket Big Bash Final wasn’t on tonight on Seven, would they have finished their schedule early (of say 11pm)?

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Coverage finished 12:03 AM

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It doesn’t matter, they’d still try to run it to midnight regardless.

I mean, they extended women’s final endtime to midnight in 2024 even though it is still BO3.

Should just do what Gem does and push up the next program early (basically follows Perth schedule). Probably could retain more viewership than a replay.

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I can understand Nine wanting to promote a few and give others a go this summer/AO, especially with some changes needed (like Roz Kelly, Danika Mason and Clint Stanaway all out due to two departures from the network and the other joining The Today Show full time).

Bronte Gildea, Nat Yoaniddes and Brett Phillips have all been good IMO.

However, others have missed the mark, such as Sylvia Jeffreys and Sam McClure IMO and Georgie Parker on 9Gem was terrible (noticed they gave her the flick today with the channel’s reduced on-air time and just extended Brett Phillips and Nick McArdle’s shifts). Wonder if they could swap McArdle and Jeffreys? But there’s probably no way that’d happen, both for the main channel ‘female’ presence and Jeffrey’s status/salary.

And what’s with not utilising the WWOS stable more, especially from the Olympics, Rugby/League, Melbourne Cup teams? Mat Thomson? Allana Ferguson? Emma Lawrence (she did it the last couple of years - unavailable ATM perhaps?) Billy Slater? Eddie McGuire (seems obvious)?

I mean they’ve had Peter Psaltis and Brenton Speed. Of which we never see their faces/on camera for some reason?

And can’t believe they gave Tom Rehn the flick after he excelled over a few years, yes despite his increased Nine Adelaide role. I think Tom Malone was a fan, rather than Brent Williams.

And I think TJ’s had more than his fair time and chances, time for somebody else. Millman, Dokic and Alcott could run that pre show without him TBH.

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His contract with Fox Footy at the time prevented him from fronting any of Nine’s sporting coverage, I think.

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Promo running this morning

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Think Nine might need to quickly pull those promos and re-shoot/voice them, as of course Djoker now has a walkover into the QFs on Wednesday (his opponent Mensik tonight for R4 withdrew last night due to injury).



















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IMO the TJ giggle fest needs to be canned ASAP, it’s fine to have a lighter pre show, but not when it just turns into complete non-tennis nonsense and OTT Tony Jones gags on repeat. I think it’ll be wearing very thin on viewers. Used to be a decent show before the morning session’s play.

Brent Williams, wake up and cut the tether with your pal.

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Just wait until the Sunday Footy Show returns.

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Some info about scheduling.

https://x.com/tennischannel/status/2015577296271196225?s=46

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Ideally you should rotate between day and night, but that isn’t the case here.

Gotta wonder if it translates to performance impact.

Good insight from Courier and the scheduling. But as Lindsey Davenport also mentioned (in the Twitter link above) - money talks. It’s a business after all. And Nine wanted it in primetime, and won.

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Given tomorrow night is Alcaraz v de Minaur and in red hot form plus minimal competition, it sets up what could be quite a large evening, especially if things remain tight and go long.

For reference, Kyrgios v Murray QF in 2015 did something like 1.8m metro broadcast and very nearly beat that year’s final. Kyrgios v Nadal in 2020 R4 did about 1.9m metro and did best that years final. Demon’s QF last year did over 1.4m VOZ.

I wonder if Nine thought Alex might’ve lost last night? Many had the match fairly even beforehand and lots were saying Bublik could win. How wrong everyone was.

Which could explain why they were keen, once the unforeseen opportunity arose, to have Maddison Inglis play in prime time tonight with Iga Swiatek? But as it turns out, they’ve now got at least two more nights in a row with locals.

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I expect it to be a daytime encounter given Alcaraz prefers day and accordingly has only played one night session on opening day.

Let’s see whether 1 seed matters more than the money.

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