Nine Radio (Talk)

[littlegezzybear]

I seem to recall Credlin filling in for Steve Price on nights.

See filled-in for mentor Andrew Bolt.

Nine Radio (Talk)

He’s still not back on with Steve Price and tonight for example he introduced Rita Panahi as joining him every night with no mention of her filling in. Indeed. Checking back through podcasts, Ben Fordham didn’t refer to Peta Credlin as filling in for Andrew this week. He did last week. The last time I can find Steve Price mentioning Rita Panahi was filling in for Andrew was uhhh…I’ve gone back to Feb 14 and still haven’t found a mention. That said, 2GB and Macquarie Syndication websites sti…

[Ant5476]

@SydneyCityTV

Well we won’t know how 2GB breakfast is rating in the post-Jones era until (at the very earliest) September, but I’m certainly expecting either Robbie Buck & Wendy Harmer or Kyle & Jackie O to be Sydney’s new #1 breakfast radio show ahead of Ben Fordham!

A lot of angry ex listeners on the Facebook pages saying 2GB has lost them since Alan Jones left. They are not liking Ben Fordham, and complaining that Nine has softened the tone of 2GB it is No longer so right winged.

One person commented that they switched off 2GB after Deb Knight asked listeners if beetroot should go on hamburgers.

I am going to make a big call here, I think 2GB will loose their #1 position in the next survey. .King Kyle or 702 to win breakfast
.Hadley to hold #1 in the mornings but with a smaller share,
Afternoon and drive will be down significantly
. Kiis to be the new market leader in Sydney

Will 9 turn 2GB into a basket case like 2UE.
The next survey will be a very interesting read.

[SydneyCityTV]

@Ant5476

Kiis to be the new market leader in Sydney

Not sure about that part of the prediction myself, especially when the battle for Sydney FM supremacy has been between Smooth and WSFM outside of breakfast in recent years.

[David]

Totally agreed.

There’s been way too many changes to 2GB in such a short period.

Breakfast, Afternoons, Drive, Nights and Weekend day time have all seen changes in a year.

KIIS 1065 have had major consistency with Kyle and Jackie for 6 years, Gordie for 5 and Will and Woody 3 years. No changes there.

No way 2GB will be no 1.

[TVHead]

ABC will be #1 within the next two surveys I think. Ben might claw some back but will never be as high as Alan but I think longterm will be competitive. In regards to Deb, it’s an afternoons program, there is such a thing as light and shade. If Sydney only wants raving lunatics 24/7, god help them.

[NewsWeary]

Nine has made a massive mistake in appointing TV talent to radio slots that really should’ve gone to seasoned radio personalities. The best radio talent has always honed their craft behind the microphone and developed a following and connection with the listeners over many years. The radio audience just doesn’t deem the Johnny come lately TV talent to be as accessible or relatable.

I’m not a fan of 2GB’s second string team and haven’t really listened to the station since George Moore left but I’d say that team would’ve been more suitable and accepted by the 2GB audience than TV personalities who aren’t accustomed to interacting with an audience on such an intimate level. 2GB had nurtured talent, such as Price and Smith, to take over slots should Hadley or Jones decide to move on yet that talent was sidelined for people the audience isn’t accustomed to hearing.

Too much change and too many left of field appointments is giving the audience an opportunity to sample offerings elsewhere on the dial. Nine has no business running radio stations.

[TVHead]

@NewsWeary

Nine has no business running radio stations.

Macquarie & Fairfax was fucking it up towards the end times too. They knew how to run 2GB, not much else.

[portmacman]

They’ll stay number 1 and they’ll lose a bit of share but that’s it.

Reason?

Where else on the dial can raving, rabid, right wing radio be found? Nowhere. They have nowhere to really go. It’s either 2GB or the ABC. 2SM most of them wouldn’t have even considered.

[Tom_TV7]

@NewsWeary

I’m not a fan of 2GB’s second string team and haven’t really listened to the station since George Moore left but I’d say that team would’ve been more suitable and accepted by the 2GB audience than TV personalities who aren’t accustomed to interacting with an audience on such an intimate level. 2GB had nurtured talent, such as Price and Smith, to take over slots should Hadley or Jones decide

I’m not a fan of Chris Smith or 2GB but from a familiarity and financial perspective would he be a better successor for Alan Jones than Ben Fordham? Given that he was Jones’ 2nd in command for a while and the ratings (From what I heard) held up quite well maybe he would’ve fitted in the ranting and screaming mould that 2GB viewers are accustomed to for almost 20 years?

As for the ratings, I can imagine that 2GB will probably stay at No.1 or a close 2nd in the ratings, with Breakfast and Drive being affected the most, whilst Hadley and Knight’s ratings will probably still power along alright.

[nickatnights]

I agree that 2GB may not have to worry about Alan’s listeners moving to another station. What 2GB has to be wary of is if their audience stop listening to the radio.

2GB would have two main types of breakfast listeners. Firstly, individuals in their cars. If these people do not like Ben’s style, they will likely look around the dial for an alternative. The ratings already suggest that many of Alan’s breakfast listeners did not tune into Ben in the afternoon - the drive shift has been 2GB’s weak link for a decade now.

The second group of listeners - and I would suggest this group is massive - are those (mainly older and often retired) listeners who put the radio on at home when they wake up. These listeners tuned into Alan when they woke up at 6.45am and left the radio on for hours in the kitchen. I reckon these are the listeners that 2GB has to worry about. They may not look for an alternative. They could simply not switch the radio on at breakfast and this would cause 2GB to lose many thousands of quarter hour ticks in the radio ratings.

2GB does not have a big cumulative audience. Its success relies on a smaller number of listeners tuning in for long periods of time. I suspect that many of these radios will stay tuned to 873 - it’s just that they will not be turned on.

[Laoma]

Looks like Alan is back. According to my digital radio Ben is still on drive.

.

[ElCapitanCranky]

I get that too on my i30 and in my bedside radio.

[Fluoro]

So 2GB and Sky after Dark have totally divorced? Is that the common observation from this thread?

So which station now is the home of the Conservatives?

I’ve never really listened to AM nor FM radio stations for a very looong time now. Driving, I would only have my podcasts or audible on.

[Journo]

@nickatnights

2GB does not have a big cumulative audience. Its success relies on a smaller number of listeners tuning in for long periods of time.

GB’s primary audience is very old, it’s a typical Talk Station audience, 2UE, in its heyday suffered a similar problem, even more so when John Laws left in the early 80’s for 2GB (who then very soon were number one). The big difference today, Laws had a huge, broad and diverse personal following also, he was the best there ever was at his style of radio, which Hadley has very poorly tried imitate since he moved to GB with Jones.

Jones was 2GB’s ‘Secret Sauce’ and his personal following, albeit older and narrower in demo’s, lifted Hadley and the entire station. Jones in breakfast underpinned the entire day such was his strength.

It was literally his radio station, his influence permeating every element of the broadcast day. He got the headlines, the other programs followed up his topics. He drove the agenda/s.

The reason for the refresh: The demo’s are way too old. So, they’re trying to do what 2UE and 2GB always did when a Laws/Jones defected. Declared the audience needs to be younger to increase to a broader based revenue model/cut costs.

The problem: 2GB’s perception is that of a conservative right wing bunch of rabid table thumper’s - not entertainers (like a Laws). That’s going to be tough to shake, especially with Hadley, still banging on daily.

Even the legendary Gary O’Callaghan could not carry 2UE on his own after Laws left (and Hadley is nowhere in his class). This is exactly where 2GB is now, without anyone left who can build and pass on an audience through the day.

Fordham is very good talent, but he’s not appointment listening and not an agenda setter like a Laws or Jones.

There’s so much wrong with 2GB formatically, it ‘sounds’ very old and tired. It’s imaging is of the last decade.

Remember 2UE’s RadioActive format?

That brought enormous success, longevity and diverse audience spread, not due only to the imaging package, but because was a big personality radio station, outstanding news service, tight, bright and creatively programmed in all areas 24/7.

Those days of big personalities and even bigger budgets to match no longer exist. The market place is too fragmented.

Bottom line: 2GB’s best days are over. It will fade, not immediately, but this time next year the radio landscape in Sydney will be very different.

Keep an eye on Smooth, Paul Jackson is a nimble programmer. The ABC will pickup some older demo’s, maybe some drift across to 2UE’s music when 2CH become’s sport (which is imminent), forget 2SM, they’re not in the game.

Finally, Kyle and Jackie will emerge unscathed and stronger. He’s got a very good radio brain, they are talented broadcasters, they have longevity in the market, watch them adapt and strengthen.

[ElCapitanCranky]

@Journo

Finally, Kyle and Jackie will emerge unscathed and stronger. He’s got a very good radio brain, they are talented broadcasters, they have longevity in the market, watch them adapt and strengthen.

Maybe Kyle becomes the new Jones? I can see it happening, and there are similarities - both love themselves, very opinionated, can bang a table.

[TheGreatOne2]

Strange Ross and John decided to take a break now when John Burns is leaving at the end of July

[mirb]

Tony Leonard is also filling in this week, it’s been a while since he was used. Stephen Quartermain is filling in from next week.

Ross and John return on 13 July.

[MBB]

Is a bit odd.

Forced leave maybe? End of fin year coming up?

[JohnsonTV]

Triple M’s Max Dudley has joined 4BC as content manager and EP of Drive, according to Radioinfo.

Max Dudley (iamMaxDudley)

[TV.Cynic]

Max Dudley appointed 4BC Content Manager

Nine has appointed Max Dudley to oversee its radio content offering in Brisbane in the role of 4BC Content Manager as the station builds its presence in the local market.

Dudley is a highly experienced radio professional who has spent almost 10 years with Southern Cross Austereo, most recently as Executive Producer of The Big Breakfast with Greg Marto Martin, Margaux Parker & Nick Cody. He was previously Executive Producer of The Grill Team in Sydney and Executive Producer of Hit107 Breakfast in Adelaide.

Earlier this year, 4BC announced that it would significantly ramp up its local broadcasting presence in Brisbane, appointing experienced editor/journalist Neil Breen to host 4BC Breakfast and seeking a local Drive host to be appointed in the coming weeks. Top rating 2GB/4BC Mornings host, Ray Hadley, also broadcasts regularly from Queensland where he is networked across more than 30 markets in the state.

“In 2020, we have made the growth of our local presence in Brisbane a priority for 4BC,” said Greg Byrnes, Nine’s Head of Content. “Max’s experience makes him the perfect person to take up the role of 4BC Content Manager and ensure that our programming really speaks to the Brisbane market.

“We have been really happy with how Neil Breen’s show has launched, and of course Ray is a dominant presence in the market, broadcasting regularly from Brisbane. Now Max will be able to come in as we finalise the Drive appointment and deliver a programming offering that will reflect and speak to the city.”

Dudley, who grew up in Brisbane, will also oversee the Drive program as Executive Producer.

“I’m thrilled to be joining 4BC,” said Dudley. “Growing up in Brisbane, it was listening to 4BC that made me fall in love with radio. To be able to broadcast from the Cannon Hill studios just metres down the road from my old high school, Cannon Hill Anglican College, is a dream come true.

“Talk radio has unique power to set the agenda in a city and I’m looking forward to joining Neil and the team for what’s set to be an exciting new chapter for 4BC.

Nine is also in the process of recruiting for local traffic reporters in the Brisbane market as the company moves to launch its own traffic product in key markets over the coming weeks.