You are right nine radio music stations were run on the smell of an oily rag. It’s amazing how Magic 1278 was left to decay and not improve on radio ratings performance especially down the Melbourne end with no promotion or advertising of the station as all programming networked out of Sydney. As the ratings show since the failure of the sporting format and the dreaded talking lifestyle the stations have rebuilt some traction in the ratings with 2ue & 4bh around 2.4 and Magic 1. since feb 2020.
The rebirth of 3MP from June 2020 has been a blessing in disguise as 3MP has improved and on the rise with its performance and easy listening format.
Nine leasing the stations to Ace Radio is the best thing that has ever happened as you only have to hear the difference in each station since the takeover from last Friday with a more professional outfit running these stations.
Magic 1278 will now get the localised attention that’s been missing since 2015?.
3MP and Magic will complement each other as not directly head to head with its easy listening and classic hits formats.
I have been listening to the new Magic 1278 under Ace radio since last Friday and impressed with the injection of some local announcers from the ace stable.
Listening in the breakfast shift with Len johns some time calls up to date information what’s going on in the news and mixed with the classic hits 10 in row…
What have we been missing down here?
At least now we have some localised announcer’s for 18 hours a day and not the skeleton crew from the previous management networking from Sydney.
We have the juggernaut 3AW and the Minnow Magic 1278 in the same building and floor of media house in Melbourne.
Does anyone know now that ace radio has taken over whether Magic 1278 will be broadcast out of there South Melbourne studios or one of there regional one’s as I don’t think they will use the old magic studio as management has now changed.
I think ace is on a winner here as improvement will grow and these newly acquired stations will get back to some form of glory when they were very successful in there own right.
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