IIRC, they had a similar scheme under the old Fairfax regions years ago. I know they had discounted individual subscriptions.
Maybe bring those back instead, partner it up with Stan basic.
The Sydney Morning Herald dominates to remain Australia’s No.1 most read cross-platform masthead
The Sydney Morning Herald has once again cemented its position as Australia’s most read cross-platform masthead, with a readership of 6.9 million, according to the Total News Publishing figures released by Roy Morgan today.
As the breadth of the Herald’s journalism – from its investigations, daily news and premium lifestyle coverage – attracted readers and helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending December 2024 show that one in three Australians chose the Herald to stay informed.
The masthead dominates the cross-platform landscape with 6.857 million readers compared to The Daily Telegraph readership of 3.978 million.
The Monday to Friday print edition recorded an average issue readership of 374,000, while Saturday’s print edition recorded 479,000 readers. In the last four weeks, 1.35 million people on average have read a print edition of the Herald, while The Sun Herald print edition is read by 371,000 people every Sunday.
Across the Herald and The Age, readers turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a cross-platform readership of 2.3 million.
The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.59 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is part of the subscriber strategy.
Meanwhile, Traveller recorded quarterly growth of 2% with 1.67 million readers.
Good Weekend recorded an average issue print readership of 657,000, while Sunday Life recorded an average issue print readership of 348,000 and Domain recorded readership of 457,000.
Executive editor Luke McIlveen said: “The Sydney Morning Herald and The Age are the nation’s most-read mastheads because we have the best reporters and writers in the business. With a fiercely contested federal election on the horizon, our millions of readers know they can depend on our newsrooms to deliver the most accurate, insightful, up to date and balanced news across all platforms.”
Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
The Age maintains its lead against its competitor nationally
The Age has once again maintained its lead against its main competitor nationally, with a cross-platform readership of 4.56 million, according to Total News Publishing figures released by Roy Morgan today.
The Age has cemented its place as the nation’s second most read cross-platform masthead after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by 328,000 readers.
As The Age’s investigative journalism, daily news and premium lifestyle coverage helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending December 2024 show that one in five Australians chose The Age to stay informed.
The Monday to Friday print edition recorded an average issue readership of 252,000 – up 3% compared to last quarter – while Saturday’s print edition recorded 381,000 readers.
Across The Age and the Herald, readers turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a cross-platform readership of 2.3 million.
The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.59 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is part of the subscriber strategy.
Meanwhile, Traveller recorded quarterly growth of 2% with 1.67 million readers.
Good Weekend recorded an average issue print readership of 657,000, while Sunday Life recorded an average issue print readership of 348,000 and Domain recorded readership of 457,000.
“That our audience remains so strong is a testament to the excellent work of our reporting teams, who continue to break news that leads the national agenda and tell exclusive Victorian stories worth paying for,” said The Age editor Patrick Elligett.
Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
The Financial Review remains Australia’s most read premium business title
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.43 million people, according to Total News Publishing readership figures released by Roy Morgan today.
The Total News audience of the Financial Review continues to close the gap on its direct competitor The Australian, narrowing to 597,000 down from 604,000 a year ago.
Highlighting the strength of the Financial Review’s digital subscription offering, 79% of AFR readers engage with the masthead’s online publication. The masthead recorded a print readership of 903,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 259,000.
The AFR Weekend Saturday edition had a 5% quarterly increase with a print readership of 184,000.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 484,000. Fin! Magazine has also seen quarterly and annual growth (4% and 9% respectively) and closing in on Wish.
Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.
*Source: Roy Morgan Research, All People 14+ for the 12 months ending December 2024. All audience data is based on the last 4 weeks averaged over the 12 months to December 2024. This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!
Capital Brief nabs AFR’s legal journo, continues team expansion
Michael Pelly joins Capital Brief from the AFR, where he was legal editor. He has also worked at The Australian, The Sydney Morning Herald, and the Australian Law Journal.
According to his LinkedIn page, Pelly has a law degree and was admitted to the NSW Supreme Court as a solicitor in 1993.