The Sydney Morning Herald remains Australia’s No.1 most read masthead
The Sydney Morning Herald has once again cemented its position as Australia’s most read news brand, with a cross-platform readership of 7.27 million readers, according to the Total News readership figures released by Roy Morgan today.
With one in three Australian readers choosing the Herald to stay informed, the masthead nearly doubles The Daily Telegraph readership (7.27 million versus The Telegraph’s 3.94 million) in Total News, in the latest figures in the 12-month period ending March 2024.
The Monday to Friday print edition recorded an average issue readership of 383,000, while Saturday’s print edition recorded 485,000 readers. In the last four weeks, 1.56 million people on average have read a print edition of the Herald.
The Sun Herald print edition increased its annual readership, up by 1% year-on-year and is read by 426,000 people every Sunday.
Across the Herald and The Age, the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.4 million, up 5.7% quarterly, while Traveller recorded quarterly growth of 3.9% with 1.15 million readers.
Good Weekend recorded an average issue print readership of 708,000, while Sunday Life recorded an average issue print readership of 362,000 and Domain recorded readership of 489,000.
“The news cycle has been relentless in the first quarter of 2024, and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism,” said Executive Editor Luke McIlveen.
“We’re delighted with the subscription growth across The Sydney Morning Herald and The Age and we will continue to deliver the thoughtful, independent journalism our readers expect.”
Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!*
The Age maintains its lead as Victoria’s most read masthead
The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 4.7 million, according to Total News readership figures released by Roy Morgan today.
The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by more than 720,000 people.
The Monday to Friday print edition recorded a readership of 251,000, while the Saturday edition has 403,000 print readers. In the last four weeks 1.050 million people on average have read a print edition of The Age.
Across The Age and the Herald, the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.4 million, up 5.7% quarterly, while Traveller recorded quarterly growth of 3.9% with 1.15 million readers.
Good Weekend recorded an average issue print readership of 708,000, while Sunday Life recorded an average issue print readership of 362,000 and Domain recorded readership of 489,000.
“The news cycle has been relentless in the first quarter of 2024, and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism,” said Executive Editor Luke McIlveen.
“We’re delighted with the subscription growth across The Age and The Sydney Morning Herald and we will continue to deliver the thoughtful, independent journalism our readers expect.
The Age editor Patrick Elligett said: “Our focus on quality, high impact journalism that matters to Victorians is making a real difference to the lives of people in this state. Reader endorsement of our approach is evident in the subscription and engagement growth we are seeing each week.”
Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!*
The Financial Review remains Australia’s most read premium business title
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.5 million people, according to Total News readership figures released by Roy Morgan today.
With the masthead’s print & digital annual growth of 2% outpacing The Australian, which recorded falling readership over the year, 1.02 million people have read a print edition of the Financial Review in the past four weeks.
Highlighting the strength of the Financial Review’s digital offering, 77% of AFR readers engage with the masthead’s online publication, which has grown since last quarter.
The Monday to Friday print edition continued to record annual growth of 18% year-on-year, for an average issue readership of 262,000, while the AFR Weekend Saturday print edition has a readership of 179,000.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 503,000 and annual growth of 5% – compared to its direct competitor Wish that has had a readership drop of -25% year on year.
Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.
The Financial Review’s Editor in Chief, Michael Stutchbury, said: “The Financial Review’s newsroom is particularly pleased with the success of our digital strategy, shown by four consecutive quarters of growth in our digital-only audience. With our digital-only audience growing by 2.4 per cent a year, the Financial Review has the biggest digital audience of any national newspaper brand.”
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!*