Nine Publishing

Radio, Print, and Online Print and Online
723

The Age is Melbourne’s most read masthead finds Roy Morgan readership figures

The Age is Melbourne’s most read news brand, according to the first Total News readership figures released by Roy Morgan today.

In a year where trusted news and analysis is more important than ever, The Age had a Total News readership of 5.963 million across print and digital in the 12 months to June 2021. The Age attracts more than 1 million more readers than its direct competitor.

The Age ’s overall Total News readership has held steady year-on-year, making it the second-most read masthead in Australia after The Sydney Morning Herald.

The Sunday Age print edition has seen a 13% increase year-on-year and the newspaper is read by 440,000 people every Sunday.

Across The Age and The Sydney Morning Herald , Saturday’s Good Weekend is Australia’s most read inserted magazine, attracting an average issue print readership of 768,000, up 2% quarter-on-quarter. Sunday Life has seen year-on-year growth of 12%, with an average issue print readership of 491,000.

The Total News readership figures – the first to be released by Roy Morgan – show Nine’s mastheads and digital platforms had an unduplicated audience of 12.403 million*.

“The results cement The Age ’s position as Melbourne’s dominant masthead,” said Gay Alcorn, Editor of The Age.

“It is pleasing to see that our high-quality journalism covering investigations, local, national and international news and analysis as well as our first-rate sport, culture and lifestyle coverage is attracting such a large and loyal audience online and in print.”

This is the first release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2021.

*** This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

https://twitter.com/jameschessell/status/1431064930451529730?s=20
725
726

A-ha, so Sean Parnell took a job with Solstice (InQld) to create some breathing space between News and Nine. Clever.

727
1 Like
728

Nathanael Cooper’s first project in his new role is the twice-daily audio news podcasts from The Age and SMH. It follows last week’s launch of 9News Lunch podcast.

1 Like
729

Good Food revamps cross-platform presence

Nine has announced an expansion of some of the country’s most popular titles – including Good Food and Sunday Life – reimagined with new digital experiences, brand extensions and live events to drive the post-pandemic revival of bricks-and-mortar retail.

As the COVID lockdowns are lifted in 2022, Australians will embrace a focus on entertaining at home, eating out, and lifestyle. Brands will be able to play a part in this newfound obsession with wellness and zest for life by utilising the cross-platform power of Good Food and Sunday Life.

E_TixVTUYAAGieQ

Good Food – Australia’s home of the prestigious restaurant guide – will unveil a reimagined website alongside brand extensions including the Good Food Taste Test, the Good Food Christmas special, and a brand-funded cooking show.

Good Food Kitchen, hosted by Good Food contributor Adam Liaw and renowned chef Danielle Alvarez, will be an eight-part, brand-funded series launching October 9, 2021 at 1.00pm on Channel 9. It will have its own hub on the Good Food website featuring video and recipe content, and a cross-platform presence.

No other media company can match the cross-platform scope that Nine provides. Using the power of the 9Network, 2022 will see Good Food Christmas and event TV specials throughout the year.

The Good Food Taste Test supermarket gives brands the opportunity to guide consumers to their products, leveraging the trust and quality of the Good Food brand.

“Good Food is the most trusted and independent food media brand in Australia, essential reading in The Sydney Morning Herald and The Age and at goodfood.com.au,” said Trudi Jenkins, Publishing Director of Food and Travel.

“Our strength is in creating high-quality, cross-platform content, whether we’re helping our audience choose the best food products, cook the most irresistible recipes or find the best restaurants, bars and cafés. We are increasing our focus on video and TV, and our social audience dwarfs most of our competitors, with 343,000 on Instagram and 285,000 on Facebook.”

E_TjC0NUYAEIDC9

If the last two years has taught us anything, it’s that carefree weekends are to be treasured – and there’s no better weekend bible than Sunday Life.

Aimed at a predominantly female audience, in 2022 the magazine will take the retail experience to the next level, with click-and-collect prompts sitting alongside editorial features to allow readers to immediately shop what they’re seeing.

There will also be a range of live events – from beauty tutorials to financial workshops – designed to drive people into bricks-and-mortar retail outlets to allow brands to tell their stories in crucial face-to-face activations.

“Sunday Life is Australia’s only premium lifestyle weekly magazine and our readership has grown 12 per cent year-on-year, according to the latest Roy Morgan research,” said Pat Ingram, Editorial Director, Sunday Life.

“The Sunday Life team and I are committed to making every issue of our magazine a positive, uplifting read. One of the things I love about editing the magazine is its breadth of content, which ranges from in-depth profiles and compelling first-person stories to fashion and food, homes and health, beauty, travel and more. It’s an exciting editorial blend of style and substance, showcasing top-quality journalism in a sophisticated design.”

With more than 12.4 million high-worth individuals visiting Nine’s globally renowned mastheads every month, harnessing the power of aspirational lifestyle brands such as Good Food, Sunday Life, Traveller, Good Weekend, Money, Domain and Drive has never been more important for brands.

1 Like
730

The Age launches Independent Schools website hub

The Age has launched a hub on its website containing sponsored content, that puts a
spotlight on Victorian Independent schools to help parents find an education that best aligns
with their child’s needs.

After a successful launch of NSW Independent Schools by The Sydney Morning Herald, the
Victorian hub of Independent Schools 2021 launched today. It is a must-use hub that allows
parents to research Independent schools across Victoria using a search function filtered by
gender, geography, religious denomination and boarding.

“We are thrilled to launch our Victorian Independent Schools Hub across The Age. Off the back of the success of our NSW Independent Schools Hub, launching in early June, we now have a total of 49 schools participating across NSW and Victoria. During extended periods of home schooling, education has been front and centre of many parents’ thoughts. Our must-use hub will guide parents through a sector that’s brimming with excellence and innovation,” said Jo Clasby, Commercial Director – Publishing.

There are a wide range of priorities that will influence parents’ decision-making when it
comes to choosing a school for their child. The education hub will contain custom pages on
each school, showcasing the benefits of that education facility and what they have to offer,
helping to make what can be a difficult decision clearer.

Housing information about Independent schools in one place, the hub will contain sponsored
content articles tailored for families considering sending their child to an independent school,
and covering contemporary issues around the education sector. The hub will also contain
enquiry forums that link directly to schools, videos and more allowing the users to learn more
about schools.

731

Gross

732
733

Nick Bryant former BBC New York correspondent now living in Australia - his re-entry piece for the Goodweek Magazine is about his family’s time in hotel quarantine.

2 Likes
734

What timing the AFR have. Every time there’s a glossy mag piece featuring Gladys, something dramatic happens to render the feature obsolete.

Did sales of Friday’s mag increase upon word of Glad’s untimely resignation.

1 Like
735
1 Like
736

Great news.

737
738

As lockdowns ease and borders open, Good Weekend celebrates with its ’52 Weekends Away’ special edition

image
image1024×576 73.8 KB

It has been one long year in which armchair travelling has taken on a whole new meaning. But as we ease out of captivity, The Sydney Morning Herald and The Age’s Good Weekend will declare the era of the mini-break has begun, with its annual 52 Weekends Away edition this Saturday, October 23.

After nearly two years of travel plans being in a holding pattern, Australian tourism is soon to be back in business, with regional NSW set to open to greater Sydney in November, and Victoria slowly easing restrictions in the weeks ahead.

Published by Good Weekend in association with its stablemate Traveller and set against the logistical nightmare of reviewing locations amid COVID-19 lockdowns, the 31st annual edition runs at 68 pages and features mini-escape and staycation ideas from every state and territory, with a skew towards NSW and Victoria.

Featuring reviews of accommodation from luxury adults-only to family friendly, 52 Weekends Away is the perfect impetus to plan a summer holiday and 2022 mini-breaks. In a year that’s seen most states cut off from each other, or regional travel restricted, supporting our home-grown tourism sector has never been more important.

“One of the silver linings of this pandemic has been rediscovering our own backyard, and judging by this year’s listings, there are plenty of stunning places whose owner-operators are busting to welcome us all back,” says Good Weekend editor Katrina Strickland. “It was fiendishly tricky putting this year’s list together, with more than a few last minute cancellations and changes, but as serendipity would have it the issue is being published just as we’re all preparing to head out on the road again.”

The cover features a painting by celebrated Mudgee artist Guido Maestri. Titled ‘The Road To Nowhere’ and inspired by Brett Whiteley’s paintings of the road to Bathurst, the former Archibald Prize winner says the scene depicts a section of a backroad to Mudgee.

The edition also features a barn door centrespread advertising execution and eight pages of sponsored content from Destination NSW, which highlights some of the hidden getaway gems of the state, a Kia gatefold cover and seven pages of sponsored content by MLC.

Good Weekend 52 Weekends Away edition will be available in this Saturday’s edition of The Sydney Morning Herald and The Age , and online at www.traveller.com.au

image
image1189×1530 230 KB

739

What an ego the Anti-poverty Centre’s O’Connell has. It’s always someone else’s fault. Forced into nothing, don’t confuse government policy for your own personal circumstances. You live by the decisions you make in life, that is one of the key learnings that you learn in life early on.

740

After leading The Sydney Morning Herald as editor since 2017, Lisa Davies has announced she will be stepping down from the role.

According to The Daily Telegraph’s Annette Sharp, Davies had been under scrutiny at SMH for over a year, following Nine’s recruitment of former News Corp journalist and editor-in-chief of the failed Huff Post Australia venture Tory Maguire and her promotion to executive editor of the metro mastheads (SMH and The Age), a role formerly held by James Chessell who is now managing director of publishing. Sources say Chessell and Maguire are tasked by new Nine CEO Mike Sneesby with transforming the left-leaning newspaper faction into something leaner and politically more aligned to Nine’s conservative broadcasting division.

1 Like
741

:rofl: :woozy_face:

Anything she has to say on this = pass the bucket.

1 Like
742

If there’s any truth on this statement then this is exactly the fear that people had about mergers and takeovers in the media when Nine took over Fairfax. You’re limiting the number of voices and opinions out there and they’re all starting to look and sound the same.

You might as well merge NewsCorp and Seven into the company if they’re all going to be singing the same song.

2 Likes
743

And I’ll be cancelling my subscription to nine newspapers if that occurs.

Happy to pay for journalism that is ethical. I’ll give my money to the guardian.