Nine Reveals Partners and Sponsors of Its Broadcast of the Olympic and Paralympic Winter Games Milano Cortina 2026
With just 10 weeks until the Opening Ceremony of Milano Cortina 2026 on February 6, Nine today announces the headline brands that will support Nine’s broadcast of the Olympic and Paralympic Winter Games.
Some of the most recognised brands in the country have joined Nine’s broadcast of the Winter Olympic and Paralympic Games as Partners and Sponsors, with NRMA Insurance, Harvey Norman, Chemist Warehouse, Bupa and GWM playing a role in what will be the most thorough coverage of the Olympic and Paralympic Winter Games ever seen in Australia.
As the Winter Olympics edge closer, Nine is delivering fully integrated brand opportunities across a united media content ecosystem that covers the 9Network, 9Now and Stan Sport, and across Nine’s Total Publishing and Total Audio assets.
Brands will support Nine to unite Australians, leveraging Nine’s renowned storytelling of athletes’ achievements, promoting unity, and creating moments that will be etched in the memories of millions of viewers, listeners and readers.
The signing of partners and sponsors opens up the path for packages of all sizes, with Nine providing a winter wonderland of opportunities for brands to ensure they capitalise on the crucial new year to launch their campaigns.
Leveraging the power of Nine’s unrivalled scale and ability to engage Australians with our data-driven knowledge of fans, Nine’s coverage of Milano Cortina 2026 will offer advertisers a deeper, more meaningful connection with audiences.
The 16 day event will feature more than 50 Australian athletes – including freestyle skier Jakara Anthony, snowboard halfpipe Scotty James and women’s aerials Laura Peel and Danielle Scott – with what is expected to be Australia’s best ever Winter Olympics medal prospects.
For advertisers, supporting the broadcast of the Winter Olympics represent a powerful moment with proven ROI.
The white knuckle thrills and spills of the Winter Olympics provides adrenaline fueled action that attracts a young, engaged audience. Nine’s integrated content ecosystem is designed to reach emotionally primed, hard-to-reach audiences, with 83% of 18–39-year-olds expected to tune in*.
Commercial packages span cross-platform opportunities, from sponsorships of daily segments and medal tallies. Data-driven insights and custom campaigns via Powered allow brands to cut through with maximum resonance and precision. Past broadcast partners of Nine’s Olympic coverage saw significant gains after Paris 2024 – up to +70% uplift in brand quality perception and +47% increase in enquiries.*
Andrew Cann, Nine’s Director of Sales Olympic and Paralympic Games, said: “We are thrilled to welcome our headline brands, who recognise the immense value of connecting with Australians during this powerful national moment. The broadcast of Milano Cortina 2026 presents a huge opportunity for brands to seize this unmissable chance to connect with millions of emotionally engaged Australians across Nine’s unrivalled Olympics integrated ecosystem.”
Nine’s coverage of the Olympic Winter Games Milano Cortina 2026 will begin on Wednesday, February 4 with Let The Games Begin, with the Opening Ceremony on February 7 (February 6 in Italy) and screen across the 9Network, 9Now and Stan Sport.
Source: Consumer pulse Feb 2025, PMAX fandom survey Nov 2024
Source: Gemba Paris Olympics Brand Uplift 2025
UPDATED
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First two days before the actual games begin consists of curling and hockey preliminaries according to the schedule
And their timings are up there.
7.00 ACA going to 7.30 pre-event coverage is such a no-brainer for Syd/Mel. Other cities, well, there’s news.
Athlete-voiced promo
“Get behind the green and gold. The Olympic Winter Games are coming on Nine and 9 Now; Let’s Go Australia”
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50 DAYS TO OLYMPIC™ WINTER GAMES MILANO CORTINA 2026: EVERY MOMENT, EVERY SCREEN, EVERY AUDIENCE
9NETWORK, 9NOW AND STAN SPORT UNITE TO DELIVER THE COMPLETE WINTER OLYMPICS EXPERIENCE ACROSS EVERY SCREEN
- Live and free on 9Network, the home of Australia’s biggest Winter Olympic moments.
- 9Now streaming live and on-demand, with replays, recaps and highlights for every Aussie moment.
- Stan Sport – the full Olympics experience: every sport, every feed, international and multi-language channels, live and on demand, with every medal in 4K Ultra HD.
In 50 days, the world will turn its eyes to Northern Italy as the Olympic Winter Games Milano Cortina 2026 begin – and Australians will be able to experience every moment, on every screen, through the full power of Nine’s ecosystem: 9Network, 9Now and Stan Sport.
As Australia’s home of the Olympic and Paralympic Winter Games, Nine will deliver its most comprehensive coverage yet – spanning broadcast and streaming across all devices to unite the nation for one of sport’s greatest global events.
Amanda Laing, Managing Director, Streaming & Broadcast, Nine, said:
“Milano Cortina 2026 will showcase the full power of Nine’s ecosystem – with Stan Sport delivering every minute of every sport, live and on demand, no matter which country you support, including all medal moments in stunning 4K Ultra HD. The 9Network will bring the biggest moments for our Aussie athletes live and free to the nation, while 9Now ensures audiences can relive those moments anytime with on-demand access and discovery. Together, we’re giving Australians the freedom to experience the Winter Olympics their way.”From the alpine peaks of Livigno to the ice rinks of Milan, Nine will unite Australia around the magic of the Games – celebrating the athletes, stories, and rivalries that define the Winter Olympics.
With coverage beginning on February 4 with the Let The Games Begin! preview show, the power of the Nine Group will be on full display when the Opening Ceremony on February 7 (AEDT) signals the start of 16 days of adrenaline-filled action.
9NETWORK: AUSTRALIA’S FRONT ROW SEAT
With Australia fielding a team of nearly 60 athletes, the nation’s medal hopes have never been higher. As Aussies including freestyle skier Jakara Anthony and snowboarder Scotty James battle it out for Olympic glory, the 9Network will be right beside them.
Leading the 9Network’s live and free coverage, Ally Langdon and James Bracey will host from Nine’s alpine studio in Livigno, alongside Leila McKinnon and Todd Woodbridge. In Sydney, Sylvia Jeffreys and Dylan Alcott will anchor mornings, supported by 9News reporting across Livigno, Milan and Cortina. Audiences can expect HD broadcast quality across 9HD and 9GemHD, with rich storytelling focused on Australian athletes, rivalries and medal moments.
9NOW: STREAM EVERY 9NETWORK MOMENT, LIVE AND ON DEMAND
Offering a unified and seamless viewing experience, 9Now will stream every 9Network moment live and on demand.
Every morning, 9Now will be the destination for green-and-gold supporters, with all the Aussie moments and highlights from overnight events. Viewers will be able to stream key moments anytime via replays, highlights and 9Now Stories, or catch up with Milan Encore, a daily highlights show produced by the Wide World of Sports team – capturing all the action and moments from each day.
STAN SPORT: THE COMPLETE OLYMPIC EXPERIENCE
Stan Sport will be the premium destination for the most complete Winter Olympics coverage ever delivered in Australia – featuring every sport and every feed live and on demand, with every medal event in 4K Ultra HD.
With coverage spanning all 16 disciplines and 116 medal events, fans can choose from 15 exclusive individual sport channels, plus two dedicated feature and news channels offering continuous updates, analysis and highlights.
Returning after its success at Paris 2024, Stan Sport will also feature exclusive international broadcast feeds – including Eurosport’s two Italian channels and UK channel courtesy of Warner Brothers Discovery, plus live coverage from Sky New Zealand – giving fans even greater access to global commentary and perspective.
Stan Sport will simulcast 9Network’s coverage alongside its dedicated sport feeds, with expanded VOD functionality offering full-length replays, highlights, and multi-feed coverage for deeper context and international depth.
Together, the three platforms create a layered viewing experience designed for every kind of fan:
- 9Network captures the big, national moments – live and free.
- 9Now offers flexible live and on-demand access for Aussie stories.
- Stan Sport delivers total access and international depth, connecting audiences to every sport, every athlete, and every medal moment in 4K Ultra HD.
Nine’s combined coverage balances a distinctly Australian lens with a global perspective – celebrating homegrown heroes while showcasing the world’s best.
Following the Winter Olympics, Nine will continue as the exclusive broadcaster of the Paralympic Winter Games (6–15 March), ensuring audiences can follow Australia’s Paralympians live and on demand across Nine’s platforms.
The Olympic Winter Games Milano Cortina 2026 – Live and Free on 9Network, Streamed on 9Now, and Every Sport – with Every Medal Moment in 4K Ultra HD on Stan Sport.
Let the Games Begin: Wednesday 4 February 2026
Opening Ceremony: Saturday 7 February 2026 (Friday 6 February in Italy)
Closing Ceremony: Monday 23 February 2026 (Sunday 22 February in Italy)
Paralympic Winter Games: 6–15 March 2026
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6am and 6.30am AEDT start respectively, both lasting two hours. Should do wonders for viewership.
Today’s still there to force 9Gem coverage, right?
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Today is probably off-air or move to 9Gem as they did during the Paris Olympics.
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Interestingly, Nine will be differentiating the offerings on 9Now (focusing on Nine’s TV coverage + highlights) and Stan Sport (offering every sport and every moment) in a manner they didn’t do for Paris 2024 whereby every event of every sport could be streamed on both platforms.
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Probably treat Summer Olympics in the same way they treat the Australian Open (everything on 9Now and Stan Sport), while Winter Olympics like the other Grand Slams (limited on 9Now but everything on Stan Sport).
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The Winter Olympics has less Sports so less Broadcast time?
A lot of Winter Olympics tie-in promos and tie-ins, was even a 2026 - tennis - Milan Cortina one with I think Aussie athlete Jakara Anthony. As seen during the Carols tonight.
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I saw a promo with Beijing 2022 footage, and a bupa sponsor
The Will To Fly
Sunday 4 January 9:30 PM Nine
Olympic aerial skiing champion Lydia Lassila returns to the sport as a mother to perform the most complex acrobatic manoeuvre ever performed by a woman, fulfil her childhood dreams, and make history.
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Volare: Valentino Guseli
Tuesday 13 January 10:30 PM
With some head-turning results already in his fledgling career, Australian snowboarding phenom Valentino Guseli looks set for a big future in the world of snowboarding halfpipe. The future’s bright, and it’s Valentino’s for the taking.
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That is sort of incorrect, the Opening Ceremony is Saturday morning (7th)
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There are events happening on the 5th and 6th.
Nine airing the film The Will To Fly tonight, a 2016 doco on Aussie champ Lydia Lassila and the Winter Olympic movement here, it’s a really good piece. Can’t recall if it’s been on TV before. Nine continuing cross-promotion ahead of Milan-Cortina 2026.
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