What commitment is that, Nine? Rebroadcasting QTQ with some local ads is not a commitment to Darwin. Brisbane is four hours by plane from the Top End - can someone tell me what relevance will the Queensland bulletin have to the local viewers?
It’s also staggering that Nine never tried to get Imparja to show Nine News Darwin on the main Imparja feed, hence ensuring it never reached half of the NT’s population and cutting the product off from an extra stream of ad revenue. There was an alternative universe where Nine could’ve built Nine News Darwin into a bulletin for the entire top half of the Australian continent, which is massively underserved given its strategic importance and the amount of taxpayers’ money spent there.
Overall it again proves Nine just runs stuff on autopilot, usually into the ground, and will happily axe stuff without a second thought about how to make these bulletins sustainable. The audience is absolutely there, and Nine News Darwin actually had a decent reputation and significant sway in the local community, owing to the fact it was one of three or four (depends on your definition) news outlets that covered the territory.
Feel for the staff, who have been let down by management.