I think it is more about if Bruce has a hissy fit and decides to program the network on his own again
Me either, and even if they wanted to, I think theyâd really struggle to find a buyer.
It was said only a few years ago that metros werenât interested in owning regional stations - then it happened, so a reversal is just as easy - re the proposed (and almost certain) sale by NEC of NBN TV to WIN.
Nothing is a given at present in relation the proposed sale - even re-branding of NBN - although almost certain to happen - but even this is also speculation
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Again? He never did it the first he threatened this! 
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I mean, he did remove Nine programming on SES/RTS and replace it with Seven programming, though given the many changes that have happened since there, I doubt he could pull another move again
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And it was very limited⌠with programs like âSusieâ for ADL/PER as well when he bought them.
And local editions of ACA.
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Given the state of the rest of the market, it seems like an odd choice, but no doubt its designed as others have identified to provide some protection to Nine that their content will remain on-air.
What about the period of time where WIN replaced Mornings with Kerri Anne with Susie and Ellen?
I know it wasnât a complete solo programming effort, but it was designed to make a point during the 2007 Nine/WIN affiliation dispute
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Itâs not likely to happen while Bruce is Nines biggest sole shareholder
From that doc,
Nine Entertainment will also receive a right to show the NBN TV stationâs local news content on the 9Now service and retain any revenue which may be generated from doing so
If Nine see enough value in NBN News to ensure that they write continued access into the contract, I would have to think that theyâve at least discussed the issue with WIN, and that firms my view that WIN wouldnât mess with the successful formula.
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I think all it means is if they decide to put WIN News (for Nth NSW).on 9Now, Nine keeps all revenue from it. It sounds like this already applies for the existing affiliations.
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I think you are underestimating WINâs intelligence or lack thereof. Even if NBN News makes it in a 1 hour format until December, it doesnât mean it wont change next year, possibly around the Australian Open time.
Its simply something we dont know if the 1 hour composite bulletin for northern NSW will or wont be retained, but the fact that a 1 hour composite bulletin never eventuated despite being announced at the upfront for 2023 but never eventuated, is where most of the speculation is coming from.
I wonder if, like the other âconditions â, whether Nine has stipulated that the current format should be maintained for a period of at least 12 months from sale date, because I think thats the only way of securing any sort of commitment.
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I donât think itâs that at all.
I think WIN are hamstrung in what they can do under the current affiliation agreementâŚ. Nine seemingly wants itâs product in primetime across all markets, hence WIN was unable to move local news back to 7pm as it was in the previous agreement, now have to use the Nine watermark etc (rather than their beloved âmappyâ etc).
Even if WIN wants to continue the 1 hour NBN style format, it would require Nineâs cooperation in facilitating access to the network feed of reports, crosses to their reporters for âbreakingâ news, football previews etc as NBN News gets now.. And I donât think Nine would agree to that unless WIN pays extra for that content .
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Nine would want the highest ratings possible at 6pm, considering they get half the revenue. This will be local news, not Sydney news
ACA at 7 is because it gets 4x the viewers than WIN News gets.
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Iâd say all that will be included and written into the affiliation agreement.
Itâs in Nineâs best interest to have local news at 6 stay - possibly even rebranded to â9 Newsâ and still using Nine reporter / cross access etc.
I have been wondering if they might rebrand to Nine News, as WIN always remove the old branding when taking over a market, so they probably wonât continue the âNBNâ brand.
WIN previously operated Nine News in Adelaide and Perth running the news at 6pm, branded as Nine News not WIN. Perhaps a similar arrangement could occur in Newcastle?
Itâs not about ratings so much these days, itâs about revenue/costs.
The current NBN format has been called into question by Nine seemingly because itâs too expensive (as we all know ratings are not the issue, at least in the Newcastle/Hunter region), presumably because itâs a 7 day a week operation.
I think the best anyone can hope for is for such a composite 6pm bulletin to be weeknights only.
And thatâs the other potential sticking point - Iâm not sure that WIN/Nine could agree on how such a composite bulletin should be branded. And WIN would probably have to adopt the same model for other regional markets if it were to go down this path for N.NSW.
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Itâs not about ratings so much these days, itâs about revenue/costs.
Ratings is revenue. Ratings exist purely to sell ads based on C1000 (every 1000 viewers) TV shows excuse purely to sell ads. Ratings = revenue.
The current NBN format has been called into question by Nine seemingly because itâs too expensive
Has it? When has that been reported?
And thatâs the other potential sticking point - Iâm not sure that WIN/Nine could agree on how such a composite bulletin should be branded. And WIN would probably have to adopt the same model for other regional markets if it were to go down this path for N.NSW.
The arrangement existed for a long time in Adelaide and Perth, for a local live one our bulletin combining local win content with national nine content. And it worked. Nine is selling NBN to Win, Iâm sure news arrangements were front and center of the sale.
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Yes, but youâve missed the other side of my point/equation ie. costs
Though that was 20 years ago now⌠I do note that the 5.30pm bulletins do not carry âNine Newsâ branding since they are WIN produced and have WIN content as would a 6pm bulletin.
Costs absolutely matter. But if cost-cutting materially reduces revenue, it is a self-defeating strategy.
Iâve heard that NBN are pushing to keep their own local bulletin at 6PM and have been given 6 months to show the feasibility.
âIâve heardâ is unverified meaningless MS noise.
Though that was 20 years ago now⌠I do note that the 5.30pm bulletins do not carry âNine Newsâ branding since they are WIN produced and have WIN content as would a 6pm bulletin.
WINâs 5.30pm local bulletins leading into a 9 News branded option at 6 are completely different beasts to a live local composite bulletin at 6