Nine Entertainment Co

A spokesperson for NINE has told me “the current plan” is for 9GEMHD to operate until the end of The Ashes. Of course this could potentially change depending on audience response.

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Yeah, I guess it makes sense for Nine to see how audiences respond to 9GemHD before possibly making the channel a permanent addition to the lineup if successful.

Here in Sydney, does anyone else think that 9HD looks upscaled from 720P?

I think that’s just the quality of the Hot Seat repeat.

Looks standard 1080p on terrestrial for me

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Yep you were right. Quality on 9HD looks the same as before the change.

I’d be interested in doing a transport stream analysis later tonight to see what the bitrates are looking like!

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ONE was smashing the competition

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What? GO! and 7TWO often massively out rated ONE HD. From memory it fell well behind ABC2. It often only had an average of 1.0 most nights.

I remember them adding Sunday night sports movies to try and lift the ratings.

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Ratings were dour on One HD during its days as a sports channel

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The direct competition of ONE was Fox Sports. Not the other multichannels.

In the free to air landscape it wasn’t winning, no.

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It wasn’t commercially viable in the long run. To make the channel work, TEN needed to buy more premium sports content all year round. There was very little on the channel over the summer months. It struggled.

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And it was an expensive channel to run.

I think TEN forked out something like $16 mil for the Indian Premier League cricket rights, just to be shown on ONE HD.

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I’m not talking about the long run.

At that point in time, ONE was outperforming Fox Sports and the Murdoch’s saw that as an untenable threat, bought into the network and gutted it from the inside.

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Lol. No. One was never a threat to Fox. Ten maybe.

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:thinking: Thanks for, um, clearing that up (I think!?)

One was a direct threat to Fox Sports. You’re kidding yourself if you believe otherwise.

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No. It wasn’t. One had far more reach than fox sports.

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Lol. righto.

And the premium sport ONE HD did have was nearly always simulcast on Ten.

I thought the channel could have worked if it was given time, but in FTA land, there never is time.

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