This appointment is a clear indication of where Australian media is headed for the foreseeable future and where they see the growth and the majority of their revenue coming from. Seven West Media should be nervous and in fear of being left behind. They’re going to need to adapt and form partnerships quickly if they intend to compete on a rapidly changing playing field that sees SVODs like Stan and Paramount+ becoming key components of Nine and Ten’s business models.
Bruce Gordon will be overjoyed at the prospect of negotiating an affiliation agreement with a south coast raised, University of Wollongong educated lad who once installed TV antennas in WIN’s original broadcast area.