I doubt few of the affected staff would have had it any other way with how it was announced on air. An honest statement about what was going to happen to the station without stock-standard company PR getting in the way. Perhaps the only difference was that the station was taken off air a few hours earlier than what management had planned.
What is a bit surprising is that the expected revenue vs station costs weren’t as bad as I thought they might be.
Well, there’s always TV, online, PR, Instagram influencing (that last one is a joke… I hope).
I still think MW should have given it until at least Thursday evening (or maybe Friday), to allow the presenters to say goodbye. The way it was just yanked off air mid-sentence was really poor.
The Rock
Picton 92.3FM
Kaikoura 89.1FM
Mackenzie Country (Tekapo and Twizel) 91FM
To be confirmed by MediaWorks in due course
Auckland 90.2FM
Waikato 100.2FM
Tauranga 100.6FM
Rotorua 95.1FM
Reporoa 98FM
Whakatane 92.1FM
Hawke’s Bay 106.3FM
Whanganui 96FM
Manawatu 93.8FM
Kapiti Coast 99.1FM
Wairarapa 98.3FM
Wellington 98.9FM
Nelson 96FM
Blenheim 95.3FM
Westport 90.1FM
Christchurch 95.3FM
Timaru 105.9FM
Oamaru 100.8FM
Queenstown 91.2FM
Alexandra 95.9FM
Southland 94FM
@OnAir I have a question for you to ask, which is precise. Is Sarah van der Kley based in Christchurch and hosts The Breeze’s drive show from there, or has she moved to Auckland (where the majority of network programming, plus Robert & Jeanette as a local breakfast show for Auckland, is being produced)? Correct me if I am wrong.
Not a chance (imo). Maybe if it had a big backer with deep pockets … but i don’t know if it was compelling enough that it would even compete with the likes of The Platform and RCR. (Not saying that they are better, just that they have a target audience , as niche as it may be)
Fair enough. Just thought that tranmission costs would be a big part of running it, that is all (Im guessing Mediaworks would charge Today FM for use of its frequencies, etc.
Not really how it works - they’re a Mediaworks concept so all costs are absorbed by them. There’s no Today FM leasing a frequency - MWorks already owns (well, leases long term) the frequencies.