The audience fragments due to children’s programming. I think for 3pm-6pm it wouldn’t be unusual for ABC Kids to outrate the ABC primary channel.
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I wouldn’t call it a flop if it has lifted the timeslot. It rated ~150k higher than what Deal or No Deal was doing at 7pm, even with Celebrity rating slightly lower last night and a lot of other shows launching across the networks.
Simulcasting across multi channels usually doesn’t make a big difference either and I’d expect the vast majority of viewers were on the main channel.
It also takes time for viewing habits to shift in these earlier timeslots. Some of the show’s old audience may still discover it over the next few weeks so it will be interesting to see how it settles.
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10 have hurt this show (177k TTV) down 100k on MAFS launch night last year, 10 news almost 100k lower also
Last year was a Monday Australia Day public holiday which helps explain why 10 News was so high.
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Yeah its a tough one to get like for like this year as the shows all launched differently but on the Monday v Monday in Feb, 10 News was just shy of 400k
Time to put 10 News+ to bed. Ratings are terrible, Hitchcock hasn’t improved at all and it is damaging the rest of the line up.
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I would expect 1 more timealot change depending how millionaire holds up. DOND back to 6pm and then News+ at 630pm or a final mercy try at 7pm
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This would be ratings suicide.
I think they will persist for a while and then 
.
I think its ratings suicide in that hour now. Itll all come down to millionaire holding up.
Total TV Consolidated 7 Days
Total TV Consolidated 7 Top 30 Programs Total People
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 3,910,000 | 2,461,000 | 1,141,000 |
| 2 | AUSTRALIAN IDOL – LAUNCH | Seven | 2,279,000 | 1,222,000 | 362,000 |
| 3 | SEVEN NEWS | Seven | 2,150,000 | 1,380,000 | 168,000 |
| 4 | 9NEWS | Nine | 2,144,000 | 1,331,000 | 191,000 |
| 5 | A CURRENT AFFAIR | Nine | 1,807,000 | 1,028,000 | 170,000 |
| 6 | HOME AND AWAY | Seven | 1,557,000 | 1,105,000 | 346,000 |
| 7 | 7.30-EV | ABC | 1,457,000 | 863,000 | 59,000 |
| 8 | TIPPING POINT AUSTRALIA | Nine | 1,432,000 | 745,000 | 105,000 |
| 9 | FORGING CHAMPIONS | Nine | 1,364,000 | 320,000 | 66,000 |
| 10 | ABC NEWS-EV | ABC | 1,363,000 | 1,024,000 | 63,000 |
| 11 | I’M A CELEBRITY…GET ME OUT OF HERE! MON | 10 | 1,362,000 | 795,000 | 230,000 |
| 12 | THE CHASE AUSTRALIA | Seven | 1,288,000 | 616,000 | 78,000 |
| 13 | 9-1-1 | Seven | 1,098,000 | 544,000 | 137,000 |
| 14 | AUSTRALIAN STORY-EV | ABC | 1,035,000 | 824,000 | 138,000 |
| 15 | MILLIONAIRE HOT SEAT | 10 | 1,011,000 | 589,000 | 113,000 |
| 16 | SUNRISE | Seven | 953,000 | 423,000 | 60,000 |
| 17 | FOUR CORNERS-EV | ABC | 951,000 | 550,000 | 64,000 |
| 18 | TODAY | Nine | 891,000 | 333,000 | 59,000 |
| 19 | PLANET AMERICA-LE | ABC | 794,000 | 541,000 | 86,000 |
| 20 | MEDIA WATCH-EV | ABC | 791,000 | 683,000 | 51,000 |
| 21 | 9NEWS AFTERNOON | Nine | 720,000 | 343,000 | 43,000 |
| 22 | HARD QUIZ S5 RPT | ABC | 684,000 | 403,000 | 19,000 |
| 23 | SEVEN NEWS AT 4 | Seven | 644,000 | 319,000 | 38,000 |
| 24 | NEWS BREAKFAST-AM | ABC | 637,000 | 226,000 | 25,000 |
| 25 | 10 NEWS | 10 | 624,000 | 315,000 | 26,000 |
| 26 | MATLOCK | 10 | 613,000 | 271,000 | 29,000 |
| 27 | THE MORNING SHOW | Seven | 598,000 | 244,000 | 37,000 |
| 28 | TIPPING POINT UK | Nine | 570,000 | 285,000 | 29,000 |
| 29 | TODAY EXTRA | Nine | 558,000 | 202,000 | 36,000 |
| 30 | FALLING FOR THE MANNY | Nine | 535,000 | 169,000 | 18,000 |
Total TV Consolidated 7 Top 30 Programs 25-54
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 1,842,000 | 1,279,000 | 688,000 |
| 2 | AUSTRALIAN IDOL – LAUNCH | Seven | 777,000 | 414,000 | 182,000 |
| 3 | 9NEWS | Nine | 655,000 | 388,000 | 94,000 |
| 4 | A CURRENT AFFAIR | Nine | 639,000 | 326,000 | 90,000 |
| 5 | FORGING CHAMPIONS | Nine | 601,000 | 136,000 | 37,000 |
| 6 | I’M A CELEBRITY…GET ME OUT OF HERE! MON | 10 | 546,000 | 347,000 | 124,000 |
| 7 | SEVEN NEWS | Seven | 545,000 | 318,000 | 80,000 |
| 8 | HOME AND AWAY | Seven | 532,000 | 384,000 | 179,000 |
| 9 | TIPPING POINT AUSTRALIA | Nine | 371,000 | 183,000 | 48,000 |
| 10 | 9-1-1 | Seven | 348,000 | 180,000 | 70,000 |
| 11 | MILLIONAIRE HOT SEAT | 10 | 346,000 | 206,000 | 57,000 |
| 12 | THE CHASE AUSTRALIA | Seven | 287,000 | 127,000 | 36,000 |
| 13 | TODAY | Nine | 286,000 | 113,000 | 32,000 |
| 14 | 7.30-EV | ABC | 283,000 | 162,000 | 23,000 |
| 15 | SUNRISE | Seven | 278,000 | 122,000 | 31,000 |
| 16 | ABC NEWS-EV | ABC | 258,000 | 170,000 | 24,000 |
| 17 | MATLOCK | 10 | 218,000 | 81,000 | 13,000 |
| 18 | 9NEWS AFTERNOON | Nine | 186,000 | 78,000 | 20,000 |
| 19 | NEWS BREAKFAST-AM | ABC | 184,000 | 73,000 | 11,000 |
| 20 | PLANET AMERICA-LE | ABC | 182,000 | 123,000 | 34,000 |
| 21 | AUSTRALIAN STORY-EV | ABC | 180,000 | 134,000 | 51,000 |
| 22 | MEDIA WATCH-EV | ABC | 178,000 | 146,000 | 20,000 |
| 23 | THE BIG BANG THEORY RPT | 10 | 172,000 | 27,000 | 2,000 |
| 24 | SUNRISE -EARLY | Seven | 171,000 | 83,000 | 20,000 |
| 25 | TODAY EXTRA | Nine | 167,000 | 70,000 | 19,000 |
| 26 | TODAY -EARLY | Nine | 164,000 | 71,000 | 20,000 |
| 27 | 10 NEWS | 10 | 162,000 | 78,000 | 12,000 |
| 28 | FOUR CORNERS-EV | ABC | 159,000 | 93,000 | 26,000 |
| 29 | THE MORNING SHOW | Seven | 147,000 | 68,000 | 19,000 |
| 30 | SEVEN NEWS AT 4 | Seven | 139,000 | 67,000 | 18,000 |
Total TV Consolidated 7 Top 30 Programs 16-39
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 1,090,000 | 776,000 | 465,000 |
| 2 | AUSTRALIAN IDOL – LAUNCH | Seven | 309,000 | 157,000 | 88,000 |
| 3 | A CURRENT AFFAIR | Nine | 303,000 | 146,000 | 50,000 |
| 4 | FORGING CHAMPIONS | Nine | 293,000 | 63,000 | 21,000 |
| 5 | 9NEWS | Nine | 264,000 | 144,000 | 47,000 |
| 6 | I’M A CELEBRITY…GET ME OUT OF HERE! MON | 10 | 222,000 | 143,000 | 63,000 |
| 7 | HOME AND AWAY | Seven | 221,000 | 168,000 | 100,000 |
| 8 | SEVEN NEWS | Seven | 196,000 | 107,000 | 38,000 |
| 9 | TIPPING POINT AUSTRALIA | Nine | 154,000 | 74,000 | 24,000 |
| 10 | MILLIONAIRE HOT SEAT | 10 | 151,000 | 87,000 | 28,000 |
| 11 | 9-1-1 | Seven | 131,000 | 81,000 | 35,000 |
| 12 | 7.30-EV | ABC | 117,000 | 67,000 | 11,000 |
| 13 | TODAY | Nine | 107,000 | 44,000 | 14,000 |
| 14 | THE CHASE AUSTRALIA | Seven | 104,000 | 46,000 | 18,000 |
| 15 | ABC NEWS-EV | ABC | 98,000 | 58,000 | 11,000 |
| 16 | SUNRISE | Seven | 83,000 | 34,000 | 14,000 |
| 17 | MATLOCK | 10 | 81,000 | 32,000 | 6,000 |
| 18 | TODAY EXTRA | Nine | 73,000 | 37,000 | 9,000 |
| 19 | FALLING FOR THE MANNY | Nine | 69,000 | 20,000 | 5,000 |
| 20 | NEWS BREAKFAST-AM | ABC | 68,000 | 23,000 | 5,000 |
| 21 | AUSTRALIAN STORY-EV | ABC | 65,000 | 49,000 | 21,000 |
| 22 | THE BIG BANG THEORY RPT | 10 | 64,000 | 9,000 | 1,000 |
| 23 | 9NEWS AFTERNOON | Nine | 60,000 | 27,000 | 10,000 |
| 24 | MEDIA WATCH-EV | ABC | 60,000 | 46,000 | 9,000 |
| 25 | TODAY -EARLY | Nine | 59,000 | 25,000 | 9,000 |
| 26 | FOUR CORNERS-EV | ABC | 55,000 | 40,000 | 12,000 |
| 27 | 10 NEWS | 10 | 54,000 | 25,000 | 5,000 |
| 28 | PLANET AMERICA-LE | ABC | 53,000 | 34,000 | 14,000 |
| 29 | THE MORNING SHOW | Seven | 52,000 | 18,000 | 9,000 |
| 30 | TIPPING POINT UK | Nine | 52,000 | 19,000 | 6,000 |
Total TV Consolidated 7 Top 30 Programs Grocery Shoppers
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 3,068,000 | 1,978,000 | 912,000 |
| 2 | AUSTRALIAN IDOL – LAUNCH | Seven | 1,826,000 | 991,000 | 295,000 |
| 3 | SEVEN NEWS | Seven | 1,745,000 | 1,130,000 | 137,000 |
| 4 | 9NEWS | Nine | 1,743,000 | 1,096,000 | 156,000 |
| 5 | A CURRENT AFFAIR | Nine | 1,464,000 | 842,000 | 138,000 |
| 6 | HOME AND AWAY | Seven | 1,273,000 | 913,000 | 282,000 |
| 7 | 7.30-EV | ABC | 1,203,000 | 721,000 | 52,000 |
| 8 | TIPPING POINT AUSTRALIA | Nine | 1,186,000 | 623,000 | 86,000 |
| 9 | ABC NEWS-EV | ABC | 1,138,000 | 857,000 | 56,000 |
| 10 | FORGING CHAMPIONS | Nine | 1,114,000 | 270,000 | 53,000 |
| 11 | THE CHASE AUSTRALIA | Seven | 1,060,000 | 511,000 | 64,000 |
| 12 | I’M A CELEBRITY…GET ME OUT OF HERE! MON | 10 | 1,056,000 | 623,000 | 190,000 |
| 13 | 9-1-1 | Seven | 892,000 | 447,000 | 113,000 |
| 14 | AUSTRALIAN STORY-EV | ABC | 871,000 | 695,000 | 122,000 |
| 15 | MILLIONAIRE HOT SEAT | 10 | 809,000 | 473,000 | 94,000 |
| 16 | FOUR CORNERS-EV | ABC | 787,000 | 453,000 | 57,000 |
| 17 | SUNRISE | Seven | 771,000 | 348,000 | 49,000 |
| 18 | TODAY | Nine | 707,000 | 270,000 | 49,000 |
| 19 | PLANET AMERICA-LE | ABC | 671,000 | 459,000 | 76,000 |
| 20 | MEDIA WATCH-EV | ABC | 668,000 | 575,000 | 45,000 |
| 21 | 9NEWS AFTERNOON | Nine | 599,000 | 284,000 | 36,000 |
| 22 | HARD QUIZ S5 RPT | ABC | 572,000 | 342,000 | 17,000 |
| 23 | NEWS BREAKFAST-AM | ABC | 541,000 | 193,000 | 22,000 |
| 24 | SEVEN NEWS AT 4 | Seven | 527,000 | 266,000 | 31,000 |
| 25 | 10 NEWS | 10 | 508,000 | 256,000 | 21,000 |
| 26 | THE MORNING SHOW | Seven | 497,000 | 204,000 | 31,000 |
| 27 | MATLOCK | 10 | 488,000 | 221,000 | 25,000 |
| 28 | TIPPING POINT UK | Nine | 474,000 | 238,000 | 24,000 |
| 29 | TODAY EXTRA | Nine | 446,000 | 161,000 | 30,000 |
| 30 | FALLING FOR THE MANNY | Nine | 442,000 | 141,000 | 15,000 |
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Another huge consolidated number for the launch up 160,000 on last year’s with +1.1m BVOD.
Millionaire Hot Seat’s first episode on 10 added another 152,000 viewers in consolidated, which is quite good.
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