But they’re not turning off the people they do have, which they were in droves last year.
I’m not sure what their new normal might be, it could possibly just be a 5-6 share given the other 95% have made up their mind, but for ARN it’s a good thing at least that their listeners are sticking around.
Yeah I get it and agree, the cume is still poor. Just making the point that with people staying on board they’re at least at or beyond the bottom of the curve (just maybe not by much).
I’m sure they’re hardly shouting victory from the rooftops with this result, but at least the slide seems (mostly) arrested.
A controversial host’s sacking has triggered a surge in popularity for a Brisbane favourite while a bold gamble by a breakfast radio heavyweight has helped it stage one of the most epic fightbacks in ratings history.
Sacking bombshell as brekky kings stage epic fightback in Brisbane radio wars
Triple M has soared to the top of Brisbane’s radio landscape in wake of the shock sacking of disgraced drive host Marty Sheargold while Nova 106.9 has reclaimed its breakfast crown after a bold gamble.
The SCA-owned Triple M has surged into the number one overall position, just weeks after giving Sheargold the boot in February over a string of vile, on-air comments about the Matildas and women’s sport.
His removal — initially seen as a damage-control exercise — appears to have accidentally reignited listener loyalty, particularly in the key drive slot, which jumped an eye-watering 3.2 points since last survey.
The new Triple M Rush Hour Queensland show, helmed by Ben “Dobbo” Dobbin and Elliott Lovejoy, only officially launched this week, but insiders are already saying Brisbane audiences have responded to the more locally driven feel of the newly launched show.
After spending over a year in the shadows of market leader B105, Nova’s breakfast team of Ash Bradnam, David “Luttsy” Lutteral and fiery newcomer Nikki Osborne has pulled off one of the biggest comebacks in recent history, jumping to number one in the fiercely contested breakfast slot with a 13.6 per cent share.
ABC Brisbane breakfast hosts Craig Zonca and Loretta Ryan dipped slightly to a steady 7.9 per cent, while 4BC’s new breakfast host Peter Fegan continued his quiet redemption arc, climbing 0.7 points to 5.2 per cent.
Fegan’s straight-shooting style appears to be resonating after a long period of poor ratings under the station’s previous trio of Laurel, Gary and Mark.
Last year, KJ bottomed out with 404,000 cumulative listeners in Survey 8. Today’s result of 446,000 represents a 10% bump in cume since their lowest point. Survey 1’s cume of 450,000 vs. Survey 2’s cume of 446,000 represents a 0.8% decline, which is statistically irrelevant.
I dare say they’d also be happy with the 1.4% share rise in 25-54s (5.8% to 7.2%), as well as the cume rise (230,000 to 246,000). That cume puts them above 3AW, Triple M and Smooth, and has them within 49,000 of Gold, 113,000 of Fox and 156,000 of Nova.
Certainly a while to go for KJ to reach the 550,000 cume which Jase and Lauren averaged at KIIS between 2022 and 2023, but I think KJ/ARN would be reasonably happy with today.
Sounds like a matter of opinion, definitely appreciate yours.
I’m in agency sales. The vast majority of commercial radio stations live and die (and judge a show’s/station’s success) based on that 25-54 figure. KJ leading in that demo in Sydney and making inroads in Melbourne will have a direct impact on revenue. At the end of a day, commercial radio is a business like any other.