Metro Radio Ratings: Survey 2, 2020

[Brianc68]

@Squee

@TV-Expert

Maybe the fortuitous reception of The Edge 96.1 may have something to do with the Sydney figures?

Formats are way too different for it to be sharing too much of an audience.

@bacco007

I havent done a deep dive on this, but I noticed something interesting about GOLD104.3’s ratings - their daytime (mornings, afternoons) are much stronger then the rest of the day - Smooth (Melbourne) has similar in the afternoon and drive shift. Do these stations have larger “workplace” listeners, their music formats are probably good options for having on at work as they are reasonably broad.

This is one of the key reasons as to why Mix 94.5 in Perth has been #1 so often since the 90’s I’d suggest much of its audience drop in recent years has been workplaces moving to music streaming away from FM radio.

@Brianc68

Triple M is plumbing new depths in Sydney and Melbourne and only doing ok in Brisbane due to lack of competition IMO. Wish they’d just copy the Virgin UK or Absolute Radio format for goodness sake!

SCA is too obsessed with TripleM targeting a very specific demographic (read: male bogans) to look at the bigger picture of a potential larger overall audience share if they tweaked the format even a little.

Spot on regarding Triple M

[spw68]

@TV-Expert

In Brisbane, hit105 & 97.3 tied for the #1 position

Brisbane ratings bounce all over the place with really not too much between the first 3-5 each survey.

[NRN11]

Thats what happens when 3 of the 4 commercial FM stations sound the same…

[nickatnights]

I am hoping that Nine are still willing to push 2UE in Sydney.

Music on AM can work and it can work well - Cruise in Adelaide is 0.8% away from being No.1. and it’s now a clear No. 1 on the weekend. I know that Adelaide has two less commercial FM stations but Cruise has found a gap and gone for it.

2UE needs to do what so many Mediaspiers are saying:

• Create a logo that is more than two different sized fonts
• Develop a logo that says something “Playing The best Music and More Of It” could be used by any music station and it says nothing. If you want me to find the station, give me a reason.
• Develop a marketing plan, even if it is just a few billboards on important roads or some one page ads in Nine’s papers.
• Hire several DJs to play the music and comment on the music. They don’t even need to be names people recognise. They just need to have a name, pulse and a voice.
• Have some music specials or shows. The Top 10 at 5. Anything that relates to music. Make the station about Music, Music and Music.
• Design a website that does not look like it was created by a Year 10 student on Wix

2UE is describing its current phase as a “soft launch”. Really? No announcers, 2GB news on the hour and a selection of 500 songs on rotation. I could create a better soft launch from my iPhone.

[NRN11]

Something like The Sound in NZ except with a broader genre playlist. I agree have some daily countdowns or random music features every day. For example The Sound have a countdown at 10am, “last cut is the deepest” which plays the final song on an album and 11pm they play an album side off vinyl.

A Rockwiz/Spicks and Specks music quiz on an evening show to get listeners involved wouldn’t go astray.

That would get people listening. Clear point of difference.

[Laoma]

@nickatnights

I could create a better soft launch from my iPhone.

This really made me laugh and this is good in this day and age to laugh. . I can also probably do a better soft launch on my cheaper Pixel 3a , with zero marketing or radio experience. Although I did do a marketing subject at Uni (over 20 years ago now, wow time flies!).

Surely they can run a breakfast show of some description and an ad on TV?