The station just doesn’t gel. The 3PM pick and WIll and Woody are aimed at completely different audiences, which is a real problem when the 2 shows need to work together to attract and retain listeners for the whole slot. Even Kyle and Jackie O don’t fit the rest of the station - love them or hate them, but their style and content is very different to the rest of the shows, so it’s unlikely to to appeal the their regular audience as well as it needs to. And as you say, their nights offering is very slack.
And then you get their Perfect Pour promotion. It started out in January, with the street team taking the pump to various locations around Melbourne during the breakfast show. Great idea as it gets listeners involved very easily and gives them a visable presence, but it’s dragging on… since the end of March they’re been running it in the studio (presumably because the streets are less enticing in the mornings heading into winter) and the terms and conditions on the website say that it’s running until June 8th. It’s just too long for a promotion that doesn’t give the audience anything worthwhile to listen to - it’s hard to get involved because you can’t see the pump when listening to the radio, and it’s very repetetive. It’s the sort of promo that really only has a life of a few weeks, not 5 months, and even then it’s not a good promo for radio.
The station just feels like a half-arsed regional station being run on skeleton staff outside the major shows.