Nine Radio (Music)

Actually that’s not true. Jimmy Bartel is only doing 9-10am with them according to the website.

Also just announced that Macquarie Sports Melbourne will be taking the Continuous Call this year.

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Well, given the website is a bit of a dog’s breakfast, with all sorts of misleading information (Morrow 10-1, Halftime 12-2 as just one example), I’m surprised anyone is able to get any information out of it.

Melbourne gaining CCT, might at least be some hope for more than asterisk, but only might.

I’ve been listening a lot to BBC Radio 2 online over the last couple of weeks - for Brexit updates :). I still think this format is an option, especially for Sydney and if they really must keep the 3 stations networked. It’s music focused but gets quite eclectic. The presenters are engaging and there is lots of news and brief discussions on topical subjects - which they manage to keep non-confrontational somehow! Even Brexit! When I was in the UK in December they had a panel chat in the afternoon including both sides of the debate and even had some Irish political figures. The Irish were actually late because they couldn’t find the BBC :). I couldn’t believe how well it was handled by the presenters. The best part is even when they have these discussions they’re still playing plenty of music throughout. Love it.

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I think you’re referring to the Jeremy Vine show? Mixes current affairs and politics with the music in a very accessible way. The chat isn’t allowed to go on for too long before there’s music to stop things getting too heavy

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Yes that’s him. Great presenter and really controlled the discussion without ever seeming overbearing - quite a talent.

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reading thru the thread.

Lots of people eating humble pie regarding MSR which I prefer of AFLEN oops SEN

What’s the venue of your next comedy gig?

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Yeah, amazing how you can come here once a week and there are 20 posts most of which say “this needs axing”. zzzzzzz
My other favourite is the Pacific Star Network thread which constantly has the “we need Classic Rock Radio back”. zzzzzz again
It’s like a broken record here sometimes

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Lot of people do not realise that 3AK was basket case when SEN took over and the SEN rating for the first year was close to that asterisk. SEN did not have AFL for at least good 5 years and that was in my opinion was it best because you could talk about any sport and have your opinion.
Barry Quick sold the Soul of SEN(or AFLEN as I call it now) when he picked up the AFL rights for SEN and then most of talking about other sport went straight out of the window. I even rang up for a comment only to be told by the producer that they only put thru people with praise for the AFL. The only team that really did talk about other sports was Mark Allen and the Ox.
Now that Craig Hutchinson’s Crocmedia, I can see it even move AFL agian which the yearly junket to the Superbowl which is one of Craig Hutchinson’s sport he love. Selling the Brisbane station or any other to crocmedia would be disasterous to the Radio market(Heck, They just start SEN SA in Adelaide agian). That lasted less than 3 months last time.

I give MSR some respect because they will putting More Rugby Union and League in Melbourne and Perth and more AFL in Sydney and Brisbane

Now I love AFL but I do not want it drum into my ears 24 hours a day, 7 Days a week. I would love to hear about other sports so I listen to MSR. The problem with MSR is that they have not branched out to Tunein or other radio app to allow people outside the area to listen instead loading up the website and streaming from there.

It is not a short team Music station, MSR has to be a long term investment

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Read this thread and laugh at comedy here. MSR will be closing in 6 months time and that was 6, 12,18 even before MSR was started.

If you do not find it funny Cranky Media, Here the Yellow pages search for right up you alley

https://www.yellowpages.com.au/search/listings?clue=clown+school&locationClue=All+States&lat=&lon=&selectedViewMode=list

Macquarie Sports Radio is available on these apps, and probably on some others.

https://play.google.com/store/apps/details?id=com.thisisaim.radio2ue&hl=en

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Sorry you are right. However it did take a while to transfer to Talking Lifestyle to MSR

A sports radio station is worthless in Melbourne without AFL coverage. EON Sports never rated here, and neither will MSR, even with the benefit of AM market penetration instead of solely relying upon DAB.

For what it’s worth, RSN and 2KY succeed because the stations can target a niche audience - as do RadioTAB and TABradio in their respective markets. Simulcasting talkSPORT’s EPL coverage, while a potential niche drawcard, does nothing to boost your 5.30am-12 midnight ratings.

Macquarie would be in a much stronger position if they moved both their AFL and NRL coverage from 2UE, 3AW and 4BC over to MSR. Cross-promote it heavily on the News Talk stations, and that gives you a guaranteed Thursday-Sunday audience. Give them shows worth sticking around for and the audience will.

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There is a difference between EON and MSR. EON was digital only(and was target to a sydney audience in my opinion and MSR has digital but has got AM Coverage. Better for the advertisrs for MSR. So You can not compare EON(or even the racing networks) ratings to MSR. You can’t even compare rating of MSR last year to now because it is not peak listening season for Sports fans. It there are worse rating in the Spring Ratings survey well change is maybe on the cards.

EON was set up from People whom have no or very little radio knowledge( Yes wheatley been in the music industry but has not been in the radio game since EON FM started in Melbourne in the 80’s which is now Triple M)

If MSR was a Melbourne based radio station like SEN is, Yes you have a point. However I think MSR is clever on putting on Rugby League with Melbourne Storm games in Melbourne and putting the Contiunious call team this year while puting all the 3aw AFL stuff into Sydney and Brisbane. Good Move.

There needs to be an alternative to the primary sports in the different market and MSR are proving it this season.

So far the only point Macquarie Media has made is that they have been able to totally destroy three radio stations. I will be very surprised if the Melbourne and Brisbane stations are rating over 1 by July this year.

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I agree that they need something. But for a sports station to grow in a local market, this isn’t it.

When you have a dominant talk station like 2GB or 3AW you can afford to run the non-dominant sporting code during the weekend.

In Melbourne, put the Storm on 693 and the AFL on 1278. In Sydney, move the Swans/Giants to 2GB and in Brisbane, move the Lions/Suns to 4BC.

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I’d say simulcast the match call, but move all pre-game/post-game onto MSR - minimising the amount of sports on 3AW.

If they need to broadcast it, have the Storm call on NTS.

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I get why people think the major sports should be on the sport station rather than the news/talk station, and I agree with the logic of that, but in my view the AFL is so entrenched on 3AW and the NRL on 2GB that moving them to the sport station would risk confusing and losing a decent chunk of the audience to rival calls.

Eg. In Melbourne AFL can be found on 3AW, SEN, ABC, Triple M. In Sydney NRL can be found on 2GB, 2SM, ABC, Triple M.

A decent number of people who tune in for match coverage will not be regular listeners to 3AW or 2GB during the week. They just know that those stations are among their choices for match coverage. If they tune in expecting to hear a game in progress and instead find a random talk show, they’re more likely to quickly switch to another station with coverage than to wait for instructions between callers about where the coverage has moved to.

Some might find MSR by accident while searching for coverage, but I think most would just go straight to a competitor where they have found coverage previously.

An extensive (and expensive) advertising blitz to announce the change could mitigate the risk, but I can’t imagine any radio network in the country spending that much money for what would amount to minuscule revenue gain, if any.

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MSR has between zero and a few listeners so time will tell, coming up to 12 months next month so enough is enough.

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Sadly people of comedy in this thread, said that 12 months ago so wait and see. People said SEN will last 6 months back when it started.