Nine today launched a new competition for Lego enthusiasts at home. They need to submit photos of their own Lego creations through the show’s social media accounts using the hashtag #LegoMastersAU. A daily winner will receive a Lego Classic prize pack valued at $100, while the designer of the most imaginative creation (as judged by Ryan “Brickman” McNaught) will take home three of the amazing winning builds from the upcoming season 2. More details here:
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There will be 11 episodes this season, two more than season 1. With Nine showing three episodes per week (Sunday to Tuesday), it should be over in four weeks.
Filming wrapped up in January this year.
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Nine unveils Major Commercial Partners for LEGO Masters
Nine has named its major commercial partners for the return of LEGO MASTERS, including Wonder, Honda and Kmart.
This is the second season of LEGO MASTERS which was the most watched new show of 2019, with its final episode drawing a 5 City audience of 1.587 million.
Nine’s Director of Powered, Liana Dubois said: “LEGO MASTERS was a breakout smash hit for families across Australia and we are thrilled to have brand-new partners joining us, along with returning partners that have come back to play with us for another year.
“As we saw in last year’s series, LEGO transcends all age demographics from the young to the old and every age in between. We are more excited than ever to help our partners build solutions that will capitalise on the inter-generational power of the LEGO brand.”
Nine’s Powered Studios will once again bring to life the big ideas for their partners through digital content series, integrated TV commercials, viewer interactivity, editorial sponsorships and more.
Wonder, a new partner, is driving creativity in the series through the LEGO MASTERS Viewers’ Choice that will give the audience the chance to win a share of $100,000. Viewers will be encouraged to vote for their favourite build each episode via the competition page on the LEGO MASTERS official site, and through the “Swipe Up” story feature on the LEGO MASTERS official Instagram. A branded results strap will reveal the viewers’ favourite build from that night’s challenge.
This competition will also be promoted through integrated TVCs and extensive nationwide supermarket collateral, including LEGO MASTERS-branded Wonder bread bins, shelf wobblers, floor stickers and products. With any Wonder purchase, five bonus entries will be added to each vote, driving competition engagement.
“Wonder is very excited to be partnering with LEGO MASTERS. We’re passionate about fuelling kids active play with nutritious bread whilst encouraging their curiosity and imagination, making our association with LEGO MASTERS the perfect fit,” Christine Fung, Goodman Fielder Head of Marketing, said.
Leading Australian retailer Kmart, returning for a second year, has again commissioned Powered Studios to create a bespoke commercial which builds on its long-term partnership with LEGO. The integrated “start your LEGO MASTERS journey at Kmart” campaign celebrates family connection and showcases the infinite possibilities made possible with LEGO and Kmart’s irresistibly low prices.
Exciting new digital content series called the “Kmart Mini Builders Challenge” will engage audiences on social platforms. This series features Season 1 winners Henry Pinto and Cade Franklin as they mentor two LEGO-loving kids competing against each other in a friendly LEGO building competition. Each weekly Challenge is devised from themes explored in the new season.
These challenges will be rolled out across Kmart’s owned and operated channels such as their website and social platforms. Audiences will be encouraged to vote for their favourite weekly build in a fun “Team Henry versus Team Cade” mechanic via the story feature on Kmart’s Instagram, with a winner announced each week. Viewers are also encouraged to share their own LEGO creations each week using the hashtag #KmartLEGOMASTERSAus.
Rob Day, Kmart’s Divisional Merchandise Manager of Kids General Merchandise, said he felt incredibly proud to be partnering with LEGO MASTERS for a second season.
“At Kmart, we have a long history of making everyday products more accessible to more people, with everyday low prices everyone can enjoy,” he said. “We see our partnership with LEGO as an extension of that commitment – a way for us to celebrate the creativity and imagination of our children while keeping connected with our families and loved ones at home.
“We’re so excited to see the creativity of our Kmart community and give families across Australia and New Zealand access to kids toys, at a time they need them most.”
Also returning this year is the Honda brand, which will once again have Ryan “Brickman” McNaught creating a bespoke LEGO build for it. Watch this space for the big unveiling in the weeks to come. Once completed, this build will tour Australia as a Honda and LEGO MASTERS activation, alongside Season 1’s life-size Civic Type R made of LEGO bricks.
Honda will sponsor the Brickman “How-To” Digital Content series that will go live across the official LEGO MASTERS website and 9Now, including pre-roll, display media, logo association, branded broadcast playouts and branded social cutdowns. Honda will also sponsor the popular “Estimated Brick Counter” – a tool that estimates how many LEGO bricks were used across certain challenges.
Woolworths, Youi and a2 Milk™ will also integrate into the power of LEGO MASTERS via sponsorship billboards.
LEGO MASTERS will premiere this Sunday, April 19, at 7.00pm on Nine and 9Now.
Honda, Kmart and a2 Milk are returning sponsors from season 1 last year, to be joined by Wonder bread, Woolworths and Youi for the first time.
According to Nine’s media kit, season 12 was filmed over 107 days. Does it include post-production?
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This week’s 3 Lego Masters’ episodes will be repeated on 9Go!
Friday from 6pm - 10:15pm
Also on 9/9HD
Sunday From 12:00pm - 4:00pm (30 min earlier in Adelaide)
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Just out of internet, has nine reduced the amount of episodes per week, down from 3 to 2?
Yes
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For next week, yes. Hamish and Andy encore is on Tuesday.
To stretch the season out? Or was this always the plan?
Outrageous. Repeats in prime time in ratings season.
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To stretch the season out, with the current season of The Voice yet to resume filming.
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An upcoming episode of Lego Masters features Hamish at the controls of a sound mixing machine. He demonstrates how one sound effect in particular is used at various points to add to the tension of the show. While an interesting and funny segment in itself, what made it funnier was that I heard the same sound effect in use during MasterChef last night. Once heard, it tends to become obvious, and of course both shows are made by Endemol Shine Australia.
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I’ve noticed that in Lego Masters there have been several examples this season of a camera and/or operator being in shot in the background (in addition to deliberate jib shots). I can’t think of any equivalent reality program where this happens so often. Very occasionally, if there is some unexpected event, some of the technical aspects of a production might slip though; we’ve seen it on Survivor US, The Block, MasterChef and The Amazing Race. Not sure, but perhaps the producers are going for a less polished look for Lego Masters.
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Their set is completely 360 so it’s probably bound to happen, and probably a bit messier to film than cooking like on Masterchef which has a similar set-up.
With the builds running for 12 hours, I would have thought the editors could find enough footage to avoid it happening which makes me think it must be deliberate.
I’ve noticed a couple of examples of cameramen in the background as well. Also at the start of episode 3, when Hamish didn’t know the subject of the elimination challenge, a crew member quickly brought out a podium and a book made from Lego.
With the new season of The Voice confirmed to premiere on May 24, Lego Masters will finish on the week of May 17.
Last night’s episode also copied an element from MasterChef, with contestants watching from a specially constructed platform:
https://www.news.com.au/entertainment/tv/reality-tv/hamish-blake-admits-lego-masters-copied-a-masterchef-trick/news-story/86c9c06d9a7d0d1527f119519b664afc
EDIT 11/5: that episode involved the two recently eliminated teams competing to return to the competition. I reckoned the original plan was to have Jennifer and Jodie competing against three other eliminated teams (Jay and Stani, Summer and Iona and Annie and Runa) until Summer fell sick during a challenge.
Damien and Andrew won last night’s Star Wars challenge and became the first team to reach finals week while still holding the Golden Brick.
EDIT 2 11/5: Season 2 premieres on Three New Zealand this Sunday (May 17) at 7pm, the same weekend it is finishing in Australia.
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Season 2 premiers Tomorrow Night in New Zealand on Three, Very Popular show across the Ditch.
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For tonight’s grand final, the top three teams had 28 hours to build whatever they wanted. Surely they had breaks in between, otherwise they would be really exhausted.
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