There’s other colour usages already -
It’s dull - but it’s not like the yellow version is the only one that exists.
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Even if they went 2D, they should have kept the gold colour (with grey or white print) and the font.
TBH the black & yellow is more impactful and appealing to a younger audience, which is what ARN want.
As I mentioned above, it’s not uncommon for ARN to do this and “relaunch” this network every few years.
How else can you position yourself as a classic hits station without going stale playing the same music again & again (which I’m finding the eastern Triple M’s are facing right now).
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Agree on Triple M. And btw the Triple M logo is one of the worst I’ve ever seen. I’ve hated it since the day it launched and it’s about 5 years overdue for a new one. So compared to that, the new Gold logo is still preferable.
As I referred to the other day, marketing now commenced.
On air referring to “Gold Summer.”
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That’s not so obvious, given its “Pure Gold” anyway. I was expecting something more like “A Golden Era is coming, January 2025” if they were to promote the change as such.
They are doing that too.
There’s a promo saying “We’ve asked our listeners what they think the WS stands for in WSFM (and then a list of incorrect answers), from January we are blowing up and Gold1017 will be born”.
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Wow, i am still a little surprised that they are promoting this so early.
Mind you, I bet they didn’t ask anyone at all, they just did it because it suits them and nothing else.
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Do they say “blowing up” or glowing up?
I wonder when arn will post the news about the name change on wsfm.com.au
When they move it to gold1017.com.au? 
I get Hmm. We’re having trouble finding that site.
We can’t connect to the server at gold1017.com.au.
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I’ll try and listen out for it again and get back to you. 
OK. Just seems weird if they’re saying that they’re “blowing up” their station as if there’s something wrong with it.
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You are right. I’m sorry. Its glowing. They just said it again in a different sentence but it was definitely “Sydney’s WSFM is GLOWING up in 2025”.
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That sounds much better. 
Hopefully the oldies know what a “glow up” is. 
Aren’t they targeting 25-54 now?
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You wouldn’t want to annoy the 55+ demo though who have helped them get to number one.
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sounds like theyre already gonna annoy them though as they change WSFM’s name
I really don’t know why they are making such a big deal out of it. If it were me I’d just do a soft launch and progressively introduce Gold 101.7 WSFM and then slowly drop the WS. Why piss people off with all the drama.
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