When Wesgo owned both WSFM and 2SM, they decided to change 2SM from a country station to easy listening (as it was languishing at the bottom of the ratings). Interesting how they went about it.
On Friday afternoon May 6 1994. listeners went in to the 6pm news tuned to ‘Sydney’s Hottest Country 2SM’ and came out the other side hearing ‘Continuous Easy Favorites GOLD 1269’.
There was no warning and a barrage of country music fans phoned the station in disgust.
But something must have worked as apparently GOLD 1269 rose to a staggering 7.1% in survey 8 that year.
