Funnily enough, half of Fox’s coverage is wonky UK ones (I’m looking at you F1 & Sky Sports UK)
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I thought the deal was for JUST foxtel, and all other brands (kayo/binge) would keep operating under Hubbl.
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Riddle me this: what is Foxtel without content that Kayo & Binge share with it.
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The difference is infrastructure. If someone wanted a ready to go set up, with a customer base and swap out some channels with their own, they could very easily.
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Totally agree. Kayo is absolutely awesome. Would be even better if it had some rugby, but hey there’s so much other good stuff on Kayo I probably wouldn’t have time to watch rugby even if they had it.
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The deal is for Foxtel which owns Hubbl so they’ll be buying everything.
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As long as I can still watch CNN.
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I thought this as well, hence all the work of spin off their content into different apps for when Foxtel becomes mostly redundant.
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Isn’t binge the most successful sports streaming brand in the world? I think it’s really profitable while DAZN looses hundreds of millions. I think ESPN poached someone from Kayo to to run their new streaming service too.
I don’t think they would be looking to rebrand to DAZN - I can’t say anyone I know in the US or UK knows this brand. Kayo has huge bats recall
It’s taken a big stranglehold in boxing - and now has UEFA Champions League in certain markets.
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If that’s the case could they rebrand as Kayo and take that worldwide? It would fit with the boxing. Far fetched I know and extremely unlikely but if it’s known as a successful brand and that could be captured further afield.
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I would think they wouldn’t want to part with the DAZN brand, especially since it does have a strong presence in many markets- especially in Continental Europe and in Japan where they hold rights to many different sports.
Perhaps a transitional strategy might be something they would consider- perhaps something like “Kayo- powered by DAZN” for a year or two before a full rebrand to DAZN.
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Still, I would say has ultra low brand awareness in UK and US. I did a a whip Around of my uk and us colleagues an and only 2 knew the brand - out of 46 people. And my company works in entertainment branding ans marketing.
Kayo sports was inescapable when I was in Oz
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Yes they could and I’d say a successful brand and would work.
But directors and chiefs at DAZN likely to favour their own less successful brand - pride likely
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GBN is now broadcasting on Ch 658
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The news channel? Surprised it took them that long for it to arrive on Foxtel - I’m guessing it’s also on Flash now?
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Its appearing on binge
It had been on Flash from launch IIRC
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