They could, but they lack the vision and too tight on spending to do so. They will plough along with Kev’s tired old ‘good time oldies’ concept.
River 949, 4MIX Ipswich. Yes, we all remember it too here. Its memorable days are gone. Bland and suffering from more tightening of the miserly fist of the Scottish Camerons.
Got it in one @TV-Expert, the station is a shadow of its former self as look at the list of stations, four stations which would’ve had their own MD, own log, own insight to market demands; now all scrapped with Covid as the excuse.
Remember the 105.7 coverage is quite limited, these aren’t overpowered Caralis style translators that appear to cover pretty much the entire licence area like 104.3 2LM or 2GF on FM.