FIFA World Cup 2022

2022 FIFA World Cup cross platform snapshot - Week 2

The second week of the 2022 FIFA World Cup has continued to drive strong audience numbers for SBS on both its linear and digital channels, with the most watched game of the tournament to date being Australia v Tunisia, which was watched by an average audience of 1.7 million viewers across linear (1.32 million) and BVOD (390,000) via SBS ON Demand.

Japan v Costa Rica was the next most watched match with an average audience of 751,000 viewers. This match drew the second highest average linear television audience at 545,000 viewers, with an average BVOD audience of 206,000.

Australia’s triumph over Denmark was the fourth most watched match of the week, a solid showing despite the 2am kick-off for local audiences. More on this match and SBS’s broader streaming highlights is available in this media release.

In total, the 2022 FIFA World Cup live matches have achieved a linear reach on the SBS primary channel of 5.4 million viewers to date.

Across the first two weeks of the competition, Australian audiences have watched a total of 29.9 million hours of tournament content on linear television, and a total 14.5 million hours digitally, including live matches, replays, mini matches and highlights to 1 December, via on SBS On Demand.

The five most watched matches on SBS during the FIFA World Cup’s second week have been:

*TOTAL = Metro + Regional + BOVD (LIVE) + BVOD (VOD).

Week 2 = 25/11/22 – 01/12/22.

Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min. BVOD excludes viewing less than 15 minutes.

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Excellent Numbers for matches involving the Socceroos against Tunisia. The FIFA World Cup helped SBS lift its ratings to 4th place during the final week of the official ratings year.
As we get to the knockout match against Argentina, expect audience numbers to rise.

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Shout out to SBS for fantastic coverage of the World Cup so far

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Round of 16

The Socceroos have set-up a mouth-watering round of 16 clash with the world’s third-ranked side Argentina on Sunday morning at 6am (AEDT), after the latter shored up top spot in Group C with a 2-0 victory over Poland in their final group match.

Despite the Argentines eventually steadying their shaky start to the tournament with convincing wins over both Mexico and Poland, their shock first round loss to Australia’s AFC affiliates Saudi Arabia proved that anything is possible when it comes to a World Cup.

However, it will take some doing for Australia to get past goalkeeper Emiliano Martinez and a defence spearheaded by Nicolas Otamendi in the round of 16, while the Aussies in turn will need to be at their best defensively to combat the South Americans’ attacking exploits of a certain Lionel Messi, Angel di Maria and Julian Alvarez to name a few.

Having already gone further into the tournament than most would have expected, Australia will need to defy the odds yet again to eliminate one of the heavy favourites leading up to the tournament.

AEDT - kick off 30 minutes after program start except where indicated :

Sunday 4 December
Netherlands v USA (Round of 16) - Live Stream - FIFA World Cup 2022
Tomorrow at 1:30 am

Argentina v Australia (Round of 16) - Live Stream - FIFA World Cup 2022
Tomorrow at 5:00 am (kick off 06:00)

Monday 5 December
France v Poland (Round of 16) - Live Stream - FIFA World Cup 2022
5 Dec at 1:30 am

England v Senegal (Round of 16) - Live Stream - FIFA World Cup 2022
5 Dec at 5:30 am

Tuesday 6 December
Japan v Croatia (Round of 16) - Live Stream - FIFA World Cup 2022
6 Dec at 1:30 am

Brazil v South Korea (Round of 16) - Live Stream - FIFA World Cup 2022
6 Dec at 5:30 am

Wednesday 7 December
Morocco v Spain (Round of 16) - Live Stream - FIFA World Cup 2022
7 Dec at 1:30 am

Portugal v Switzerland - Live Stream - FIFA World Cup 2022
7 Dec at 5:30 am

https://twitter.com/SBSSportau/status/1599043318016782338?s=20&t=oyef2iOt1q0S2_xtaaUrKw

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Not affiliates, maybe siblings, cousins, fellow AFC members.

Annoyingly all the Asian nations are in the same side of the bracket, so no AFC v AFC final (:wink:)

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SBS Panel post-game:

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Yes great coverage. However, one aspect, that Australia is missing is native 4K broadcasts. These are available in other countries and for free. It should have been an option in 2022 in Australia as well.

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Enjoying the good coverage of the FIFA World Cup on SBS - people can catch up the replays on SBS on Demand. As well, fans can watch some past archived FIFA World Cup matches on SBS. After Lucy Zelic left SBS, they managed to find good talent including Niav Owens, Sarah Walsh, Richard Bayliss.

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If we are to enjoy the 2026 World Cup in 4K, then a streaming service is probably the best option, because a federal government trial and rollout will take several years (similar to the digital TV switchover).

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SBS On Demand could have had a 4k option for the World Cup. BBC Player does (as it did in 2018).

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2022 FIFA World Cup ratings snapshot – Australia v Argentina

Australians tuned in to SBS’s linear TV and digital broadcasts in phenomenal numbers for Sunday morning’s 2022 FIFA World CupTM matchup between Australia and Argentina, one of the most anticipated in contests of the tournament for local audiences to date.

The Socceroos’ loss to the South Americans saw SBS draw an average audience of 1.7 million across linear television and digital. (See detailed breakdown below.) Total linear reached topped 2.15 million – SBS’s second highest linear reach for 2022.

“Australia’s dignified loss to Argentina on Sunday has delivered another excellent result for SBS,” said Ken Shipp, Director of Sport. “The World Cup is continuing to draw tremendous audiences and we are thrilled. Football is gaining momentum in Australia and audiences can’t seem to get enough, particularly on our digital platform, SBS On Demand, where replays, mini matches and highlights are performing incredibly well.

“The Socceroos may have bowed out with heads held high, but with many huge matches still to come, we think audience interest will remain strong.”

TIMESLOT ANALYSIS:

  • Yesterday morning’s match between Australia and Argentina was the second highest rated program on SBS’s linear channel, drawing an average of 1.27 million viewers nationally.
  • A total of 424,000 live streamed the match via SBS On Demand.
  • Across SBS and SBS OnDemand the match drew an average audience of 1.7m viewers.
  • The match reached 2.15 million viewers on SBS’s linear primary channel.
  • The match saw SBS achieve a 81.8% FTA share (metro) and a 68.1% (regional) for the time band.
  • SBS achieved a 16.5% all day FTA share (metro) on its primary channel and a network share of 20.5% (metro).

Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min. BVOD: excludes viewing under 15 minutes.

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Watch every moment of the 2022 FIFA World Cup™ Quarter Finals live and free on SBS

Kicks off this Saturday from 2am on SBS and SBS on Demand

This weekend, SBS will broadcast every Quarter Final from the 2022 FIFA World Cup™ live and free for all Australians across television, radio and online.

Despite the beloved Socceroos being knocked out, the Round of 16 turned out some absolute nail-biters on SBS with Morocco and Portugal, the final two nations to qualify for Quarter Finals overnight, joining France, England, Argentina, Netherlands, Croatia and Brazil.

Richard Bayliss and Niav Owens will continue to host the broadcasts each day, sharing their insights and analysis alongside Mark Bosnich, Craig Foster, Sarah Walsh and Robbie Cornthwaite. Martin Tyler will continue to provide world-exclusive match commentary on the ground.

SBS On Demand will continue to be the digital home of this year’s event. The ‘FIFA World Cup Hub’ via SBS On Demand is where Australians can live stream all 64 games and catch up on match replays, highlights, short-form video extras, mini matches and more to enjoy anytime and anywhere with a curated selection of the best matches from the tournament played each afternoon on SBS and SBS on Demand at 2.30pm AEDT.

BROADCAST SCHEDULE:

QUARTER FINALS

SBS FIFA World Cup Quarter Finals Schedule

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Sadly.

2022 FIFA World Cup cross platform snapshot - Week 3

The third week of the 2022 FIFA World Cup has continued to drive incredible audience numbers for SBS on both its linear and digital channels, with the most-watched game of the tournament to date being Australia v Argentina, which was viewed by an average audience of 1.712 million people across linear (1.26 million) and BVOD (448,000) via SBS ON Demand. This match was the top-rated program – combined linear and digital – across the SBS network for 2022.

England v Senegal was the next most-viewed match in the last week, with an average audience of 418,000 viewers. This match drew the second highest average linear television audience at 247,000 viewers, with an average BVOD audience of 171,000.

In total, the 2022 FIFA World CupTM live matches have achieved a linear reach on the SBS primary channel and SBS Viceland of 6.2 million viewers to date.

Across the first three weeks of the competition, Australian audiences have watched 41 million hours of tournament content on linear television, and more than 20 million hours digitally, including live matches, replays, mini matches and highlights to 8 December, via on SBS On Demand.

BVOD reach to date is 3.92 million viewers.**

The five most watched matches on SBS during the FIFA World Cup’s third week have been:

Week 3 = 02/12/22 – 08/12/22.
TOTAL = Metro + Regional + BOVD (LIVE) + BVOD (VOD).
*** BVOD reach based on 15 seconds.

Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min. BVOD excludes viewing less than 15 minutes.

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Bit late with this which is from 29 Nov.

Statement concerning breach of the Code of Practice

Due to an error, SBS aired a 30 second gambling advertisement just before 7am on November 23 during the live broadcast of the Australia v France FIFA World Cup match, in breach of the SBS Code of Practice and relevant live sport gambling advertising regulations. The same error also caused a contravention in relation to a proportion of audience members receiving the live digital stream for that game.

Following the identification of this issue in relation to the Australia vs France match, further investigations were undertaken which identified three additional individual contraventions which had occurred for the broadcast of FIFA World Cup matches; one impacting a match in the AEST time zone and two instances impacting the NT market only.

These ad placements were the result of human error, due in part to the extraordinary demands faced by our SBS teams in delivering the FIFA World Cup to Australians. However, this does not excuse the breaches which were inconsistent with our commitment to our audiences.

We take compliance with our Code and other regulatory obligations very seriously. SBS apologises for these errors and has immediately implemented additional review processes and manual checks to reduce the risk of a similar breach happening again.

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SBS announces broadcast schedule for Semi-Finals in 2022 FIFA World Cup™ Live and Free on SBS and SBS on Demand

After a thrilling weekend of football Argentina, Croatia, Morocco, and France are the final teams in the running to lift the trophy in Qatar on Monday 19 December. With only four matches to go until the end of the tournament, this week coming will see two huge clashes played on Wednesday and Thursday morning.

The first match of Quarter finals over the weekend kicked off with a huge upset with Croatia eliminating favourites Brazil, winning 4-2 on penalties after a nail-biting 1-1 at the end of extra time. Argentina continues to keep Lionel Messi’s World Cup dreams alive after beating the Netherlands 4-3 in a penalty shootout.

This morning, Morocco made history as the first-ever African team to make the semi-finals of a World Cup after a 1-0 victory sent Portugal home. The quarter finals were round out with defending champions France defeating England in another exhilarating and close match.

Richard Bayliss and Niav Owens will continue to host the broadcasts each day, sharing their insights and analysis alongside Mark Bosnich, Craig Foster and Sarah Walsh. Martin Tyler will provide world-exclusive match commentary on the ground for the remaining game.

SBS On Demand will continue to be the digital home of this year’s event. The ‘FIFA World Cup Hub’ via SBS On Demand is where Australians can live stream all 64 games and catch up on match replays, highlights, short-form video extras, mini matches and more to enjoy anytime and anywhere. From tomorrow, a curated selection of the best matches from the tournament will be played each afternoon on SBS and SBS on Demand at 2.30pm AEDT.

BROADCAST SCHEDULE:

SEMI FINALS

For those watching via SBS On Demand, create your free SBS On Demand account now at https://myaccount.sbs.com.au/ to stream free.

For those who already have an account, simply log into your device(s) now, update the app, and don’t forget to turn on ‘push notifications’ to receive reminders.

For more information, head to the guide on the SBS website HERE

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They’ll get away with it, but I can’t say that this reasoning offered as to why it occurred is really up to scratch. It’s time that regulators stopped issuing warnings and started fining broadcasters for these breaches.

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2022 FIFA World Cup quarter finals ratings snapshot - England v France

With the 2022 FIFA World Cup finals series underway, football fans en masse tuned in to SBS early Sunday to see France knock out England in a stunning victory and progress to the semi-finals.

The match drew strong drew numbers across both SBS’s linear and digital channels, with an average audience of 864,000 viewers. Linear accounted for 511,000 viewers and BVOD for 353,000, via SBS On Demand.

In total, the 2022 FIFA World Cup live matches have achieved a linear reach on the SBS primary channel and SBS Viceland of 6.4 million viewers to date. BVOD reach to date is 4.3 million.

Australian audiences have consumed 46.1 million hours of tournament continent on linear TV and 23.5 million hours on BVOD, totalling a staggering 69.9 million combined hours, cross-platform to 11 December.

*TOTAL = Metro + Regional + BOVD (LIVE) + BVOD (VOD).
Source: OzTAM (Metro, VPM), Regional TAM, Reach based on 1 min. BVOD excludes viewing less than 15 minutes.

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