Great read RFBurns.
I would also argue whats the point of DAB in regional areas.
My experience in Hobart (where the commercial and community mux is run by a joint venture company between SCA and Grants) is that DAB initially offered new services and greater choice. This was the case early on, with ABC and SBS offering the full suite of radio programming.
The commercial guys upped their game also simulcasting their main FM’s, plus up to 3 other services into Hobart.
Arguably this worked well and was probably a reasonably good model for any larger scale regional DAB rollout, a joint venture and BAI owning the Mux’s.
However…I suspect the commercial guys have struggled to understand DAB’s place in the market in Hobart. Our FM services (whilst not the most powerful in the country) do well coverage wise due to elevation, DAB can’t compete for coverage, and pockets of the metro area even miss out totally on service.
I would argue also the total lack of promotion of new services on DAB (except for SCA’s triple M who run regular DAB liners) is totally non existent. Grant’s went from 1 FM to 4 services on DAB but they never promote them, and clearly they don’t even listen to them, as they have historically had long periods of ‘carrier no audio’. Even the ABC promote DAB ambiguously on-air as ‘digital’, preferring to preference the app over any other outlet, even (in my opinion) their AM service. You never hear the phrase 936 muttered anymore. This is partly due to networking, but when local they never use it.
Now this week we see SCA adding a huge amount of streams stuffed into their allocation on the Mux, with an error correction change, this has made SCA’s DAB service in my area almost useless on the move due to dropouts.
So I would question again the point of DAB in regional areas, it appears the ACMA are hamstrung due to frequency allocations, broadcaster’s aren’t fan’s due to the costs involved and arguably the very little audience gains involved, and the coverage isn’t the best due to technical limitations. Seems like the only real winners are Axicom and BAI, who will hoover up that sweet sweet tower lease space coin for decades to come.
DAB is a technology that hit Hobart 10 years to late, when most people have Tune-in or similar in their pockets why bother with a DAB tuner.
DAB is struggling to find its place here in Hobart, and in my cohort of friends struggling to find relevance, and I work in the RF industry.