Unsure if it has already been reported, but Star104.5 are now featuring more Nova programming overnight, including Jase & Lauren 7-8pm weeknights, followed by Nathan, Nat & Shaun 1-2am, Ashl Luttsy & Nikki 2-3am, Jodie & Haysey and Ben, Liam & Belle - leading into (a rather odd idea of having) Meg Alexander 5-5:30am, into Gina & Matty from 5:30am.
I don’t quite get why you need a voicetracked local announcer host 5-5:30am weekdays? Maybe Meg plays highlights of the previous day’s breakfast show?
Mind you, it is a credit to Star104.5 and NOVA ENT for starting a Central Coast breakfast show as early as 5:30am weekdays. No wonder they’re number one.
Before SCA, MSCM et al completely wrecked the original FMs, both 2GO and Sea 101.3 began breakfast at 5am. They also remained local until 7pm, plenty of audience 6-7pm driving home to the Central Coast.
Maddy Rowe is doing workdays on Star 104.5 this week and looks like Matty Basely is being taken off air at Star 104.5 to do Nova Breakfast for two weeks
What a mess. So every time there is a survey break, Star104.5 Central Coast listeners are disadvantaged? Maybe Matty really wants another metro gig - and (for now) this is the best that NOVA ENT can do?
As for the combination… there is a quite an age gap between Mel, Matty & Susie. NovaFM need to work out what their demo is. Again, going back to Chrissie Swan, leading into Ben, Liam & Belle. IMO NovaFM need to skew younger like 2Day1041 is currently doing.
NovaFM is sounding very dated. With some older announcers as well. At least ARN’s Gold Network keep moving younger with their demo’s, rather than ageing like Nova.
Noticed something interesting on Star… After a presenter speaks but before the ad break, the music bed often continues for a surprisingly long time (30 secs in some cases)
I wonder if this could be a side effect of how the scheduler works? Maybe trying to get the average quarter hour measurements to line up exactly? I don’t know how often it happens because I rarely listen, but I’ve heard it a couple of times now.